Marketing Technology & Consumer Data Product Manager - CRM Governance

Advocate Aurora Health; United States; Remoto; USD 76.000 - 113.000; Tempo pieno

Descrizione del lavoro

Advocate Aurora Health in the United States is seeking a Senior Product Leader to own the product domain end-to-end, including strategy, operating model design, and ongoing optimization. You will serve as the business owner for product capabilities and platforms, guiding cross-functional teams through complex initiatives.

Responsibilities include defining the product roadmap, leading platform evolution, aligning with enterprise architecture, data, and governance standards, and driving timely,

Competenze

• Bachelor's degree in Business, Marketing, Information Systems, or related field required.
• 5+ years in product management, marketing technology, or consumer data; experience owning product domains.
• Experience establishing operating models and driving enterprise-scale outcomes.
• Strong cross-functional leadership and executive communication skills.

Mansioni

• Own the product domain end-to-end, including strategy execution and operating model design.
• Define product roadmap, priorities, and success metrics aligned to business aims.
• Oversee backlog prioritization, intake processes, and delivery across the domain.
• Ensure capabilities scale, integrate with enterprise architecture, and governance standards.
• Lead and develop Product Managers and/or Product Strategists.

Conoscenze

Product management

Marketing technology

Cross-functional leadership

Executive communication

Data-driven decision making

Formazione

Bachelor's degree in Business/Marketing/Information Systems

Strumenti

Salesforce

Marketing Cloud

CDP

CMP

Descrizione del lavoro

Department:
10103 Enterprise Corporate - Consumer Experience, Insights & Analytics

Status:
Full time

Benefits Eligible:
Yes

Hou rs Per Week:
40

Schedule Details/Additional Information:

• - Fully Remote Role from these states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.
• - Due to complex requirements, remote work is NOT permitted for short or long periods in: CA, CO, CT, HI, MA, MD, MN, NJ, NY, OR, RI, VT, WA and working Internationally (this includes working while on vacation).
• - No relocation, No Sponsorship or transfer of visa for this position now or in the future.

Pay Range:
$54.90 - $82.35

Major Responsibilities:

Product Domain Ownership

• - Own the product domain end-to-end, including strategy execution, operating model design, and ongoing optimization
• - Define and enforce accountability for product performance, adoption, and outcomes
• - Serve as the business owner for product capabilities and associated platforms

Product & Platform Leadership

• - Define product roadmap, priorities, and success measures aligned to business objectives
• - Lead platform and capability evolution, ensuring scalability, integration, and sustainability
• - Ensure product capabilities are aligned with enterprise architecture, data, and governance standards

Execution Oversight & Delivery

• - Oversee backlog prioritization, intake processes, and delivery execution across the product domain
• - Ensure product capabilities are delivered on time, meet requirements, and scale effectively
• - Remove barriers and drive alignment across cross-functional teams

Operational Excellence & Performance

• - Establish KPIs,monitoringmechanisms, and reporting for product performance and adoption
• - Identifygaps, risks, and inefficiencies and lead remediation efforts
• - Ensure documentation, operating procedures, and process standardization across the domain

Enterprise Partnership & Influence

• - Partner with IT, Privacy, Legal, Security, Analytics, and Marketing stakeholders
• - Influence enterprise decision-making by clearly articulating tradeoffs, risks, and recommendations
• - Represent the product domain in governance forums, strategic initiatives, and technology discussion

Team Leadership & Development

• - Lead and develop Product Managers and/or Product Strategists,establishingclear ownership and accountability
• - Lead or participate in committee work
• - Coach team members to develop deep product, platform, and operational expertise

Education:

Bachelor’s degree in Business, Marketing, Information Systems, or related field required

Certification / Registration / License:

None Required.

Work Experience:

• - 5+years of experience in product management, marketing technology, consumer data, or related fields
• - Demonstrated experience owning and leading product domains, platforms, or capabilities (not advisory roles)
• - Experienceestablishingoperating models and driving enterprise-scale outcomes
• - Leading major product domains

Knowledge / Skills / Abilities:

• - Strong understanding of marketing technology ecosystems (CRM, CDP, CMP, personalization, etc.)We currently use Salesforce with Marketing Cloud Next
• - Ability to translate business strategy into scalable product capabilities and operating models
• - Proven ability to lead cross-functional teams in complex, matrixed environments
• - Strong analytical, problem-solving, and decision-making skills
• - Executive-level communication and influence skills
• - High ownership mindset with accountability for outcomes

PreferredJobRequirements

Certification / Registration / License

• - Relevant platform or domain certifications preferred (e.g.Salesforce, marketing technology, data platforms, privacy, etc.)
• - Advanced platform certifications (e.g., Salesforce, CDP, CMP, privacy, data governance) strongly preferred

Experience

• - Deep familiarity with CRM governance frameworks, messaging standards, and enterprise communication controls
• - Proven ability toestablishand enforce governance models for campaign execution, messaging, and channel usage
• - Strong understanding of messaging lifecycle, including content structure, approval workflows, and compliance considerations
• - Demonstrated success enabling consistent, scalable messaging practices across multiple teams, channels, and lines of business
• - Experience partnering with marketing, compliance, legal, and technology teams to operationalize governance and messaging standards

Preferred:

• - Experience within healthcare

#remote

#salesforce

DISCLAIMER

Allresponsibilitiesand requirements are subject topossible modificationtoreasonably accommodateindividuals with disabilities.

Thisjobdescription in no way states or implies that these are the onlyresponsibilitiesto be performed by an employee occupying thisjob or position.Employeesmust follow any other job-related instructions andperform any other job-related duties requested by theirleaders.

Our CommitmenttoYou:

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

• - Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
• - Premium pay such as shift, on call, and more based on a teammate's job
• - Incentive pay for select positions
• - Opportunity for annual increases based on performance

Benefits and more

• - Paid Time Off programs
• - Health and welfare benefits such as medical, dental, vision, life, andShort- and Long-Term Disability
• - Flexible Spending Accounts for eligible health care and dependent care expenses
• - Family benefits such as adoption assistance and paid parental leave
• - Defined contribution retirement plans with employer match and other financial wellness programs
• - Educational Assistance Program

Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview.

About Advocate Health

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.