Marketing Team Lead

BrightOrder Inc.; Washington (District of Columbia); Remote; USD 60,000 - 64,000; Full time

Benefits offered by this job

Remote work

Health, dental & vision coverage

Generous PTO

Professional development support

Meaningful ownership

Competitive salary CAD 85,000- CAD 90,

Job summary

BrightOrder Inc. is seeking a hands-on Marketing Lead to own the company marketing plan, build campaigns, and mentor two specialists. You will collaborate directly with leadership, Sales, Product and Customer Experience in a fast-moving, remote environment.

You will drive integrated campaigns, leverage AI tools, and ensure brand consistency across channels while delivering measurable revenue impact.

Qualifications

• 7+ years of hands-on B2B marketing in software/tech
• Experience using AI platforms to improve efficiency
• Proven demand-generation programs and data-driven optimization
• Strong writing, able to simplify complex products

Responsibilities

• Own an integrated marketing plan with clear priorities, owners and timelines
• Build multi-channel campaigns generating qualified opportunities for Sales
• Create pipeline attribution and HubSpot-based revenue reporting
• Maintain brand and messaging consistency across web, email, social, collateral
• Improve website performance: organic visibility, conversions, landing pages
• Develop sales enablement: case studies, presentations, follow-up programs
• Mentor two specialists through regular feedback and collaboration

Skills

Years of experience (7+) in B2B маркет

AI platforms usage

Demand-generation programs

Strong writing/editing

HubSpot, GA4, SEO, email marketing

Mentoring or leading others

Remote work / fast-moving team

Fleet/tech marketing experience (pref)

Education

Degree in Marketing, Business or Communications

Tools

HubSpot

GA4

SEO tools

Job description

Who we are

BrightOrder builds fleet maintenance and management software and telematics. For 30+ years we've helped fleets and repair shops keep vehicles on the road and margins intact. We're a remote Canadian company where marketing sits close to revenue and your work is visible to everyone, including the President.

The role

You'll own BrightOrder's marketing plan and do a good share of the work yourself. This is a hands-on leading role, not a management seat. You set direction, build campaigns, write when it matters, read the data, and adjust. You'll also mentor two specialists and keep the team's priorities clear and moving with direct access to leadership and real influence over how marketing works here.

How the team works

You lead and mentor two specialists: one on digital and growth marketing, one on market research. We use AI tools daily and expect you to push that further. You work directly with the President and closely with Sales, Product and Customer Experience.

Stack: HubSpot, Webflow, GA4, LinkedIn and Google Ads.

What you'll own

• A practical, integrated marketing plan with clear priorities, owners and timelines
• Multi-channel campaigns that generate qualified opportunities for Sales
• Pipeline attribution and reporting in HubSpot that connects marketing to revenue
• Brand and messaging consistency across web, email, social and collateral
• Website performance: organic visibility, conversion, landing pages
• Sales enablement: case studies, presentations, follow-up programs
• Development of two specialists through regular feedback and hands-on collaboration

Requirements

What you bring

• 7+ years of broad B2B marketing experience in software or technology, most of it hands-on
• Extensive use of AI platforms and AI applications to drive efficiencies and reduce operating costs
• A record of building demand-generation programs and using data to improve them
• Strong writing and editing; you can turn a complex product into a clear message
• Working depth in HubSpot or a comparable CRM, GA4, SEO and email marketing
• Experience mentoring or leading others while carrying your own workload
• Comfort moving between strategy and execution in a remote, fast-moving team
• Proven track record in high-growth startup or agile small-business environments

Preferred Experience

• Experience in fleet technology, transportation, automotive, logistics or a related industry.
• Experience marketing to commercial fleet, dealership or other specialized B2B audiences.
• Experience supporting trade shows, industry events and sales enablement initiatives.

What success looks like

• BrightOrder has a clear, coordinated marketing plan with priorities, ownership, timelines and measurable outcomes.
• Marketing programs consistently contribute qualified opportunities and provide Sales with useful, relevant support.
• Brand messaging and content are stronger, more consistent and better aligned with target audiences.
• The Marketing Specialists receive practical mentorship, clearer priorities and the support needed to grow and deliver strong work.
• Marketing decisions are increasingly informed by reliable performance data, market insight and customer needs.

How you will work

You will report directly to the President and work closely with colleagues across the organization. This role requires someone who can set direction, roll up their sleeves and execute, and help others succeed. Occasional business travel within Canada or to other North American locations may be required for company meetings, customer visits, trade shows or industry events.

Nice to Have

• Bilingual in English and French.
• A degree in Marketing, Business, or Communications is an asset - but demonstrated results and hands-on experience will always speak louder.
• Trade show and industry event experience
• Experience marketing complex B2B SaaS platforms with long sales cycles.
• Familiarity with fleet management, telematics, logistics technology or automotive industry.

Benefits

• Remote work
• Comprehensive health, dental & vision coverage – Because your well-being matters
• Generous PTO – Recharge, reset, and return ready
• Professional development support – Courses, certifications, and resources to grow
• Meaningful ownership – Be part of the mission, not just the machine
• Competitive salary of CAD $85,000-$90,000

Equal opportunity and accommodation

BrightOrder Inc. is committed to providing equal employment opportunities and to creating an inclusive, accessible recruitment process. We welcome applications from qualified candidates with diverse backgrounds and experiences. Accommodations are available upon request throughout the recruitment and selection process. Please let us know if you require accommodation.