Marketing Strategy & Operations Manager

Notion; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Equity

Competitive compensation

Job summary

Notion seeks a Marketing Strategy & Operations Manager to lead the operational backbone of Marketing builds, launches, and measurement. Based in San Francisco or New York, you will own campaign services, QA, deliverability, and data routing, collaborating with Marketing, SDR leadership, and agency partners to scale processes and pipeline quality.

You will manage end-to-end campaigns in Marketo, Customer.io, and SFDC, optimize lead routing, and address MQL/MQA issues across EMER and AMER regions.

Qualifications

• 3+ years in marketing operations at a high-growth SaaS company.
• Hands-on experience with Marketo, Customer.io, and Salesforce.
• Understanding of lead lifecycle, routing, attribution, and handoffs.
• Ability to work cross-functionally with SDRs, Demand Gen, and RevOps.
• Familiarity with email deliverability and data privacy regulations.
• Analytical mindset to monitor data and propose improvements.
• Experience building scalable operational processes.
• Experience in a high-growth company across timezones.

Responsibilities

• Define and implement end-to-end marketing campaigns across platforms.
• Own SFDC Campaign object, data hygiene, naming conventions.
• Build, test, and launch campaigns end-to-end in marketing platforms and SFDC.
• Monitor MQL/MQA routing, volumes, and system health; identify issues.

Skills

Marketing operations

Lead management

Campaign execution

Cross-functional collaboration

Email deliverability

Tools

Marketo

Customer.io

Salesforce

SQL

Job description

Who We Are

Notion is the collaborative AI workspace where teams and agents think together. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion.

Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work.

About The Role

We’re looking for a Marketing Strategy & Operations Manager based in San Francisco or New York. This person will be the operational backbone of Marketing builds, launches, and measures campaigns, and how leads/accounts are routed, and managed. You'll own the end-to-end of campaign services across templates, QA, deliverability, and execution. You’ll also play a role in the monitoring, debugging and managing any MQL/MQA issues (from creation to handoff to Sales) as they arise. You'll work across many teams across multiple regions (EMEA, AMER), partnering closely with Marketing, SDR leadership, and our agency partners to build scalable processes and tooling that increase pipeline throughput and campaign quality. If you thrive on building systems that bring order to complexity and love bridging the gap between Marketing and Sales, this role is for you.

What You’ll Achieve

Campaign Operations

• Establish and maintain campaign templates, standardized QA processes, and reusable campaign architecture in Marketo, customer.io and SFDC.
• Own the Campaign object in SFDC — including campaign member status designations, naming conventions, and data hygiene standards.
• Build, test, and launch campaigns end-to-end in marketing platforms and SFDC — while continuously optimizing processes and standards for speed and quality.
• Manage email deliverability, sender reputation, privacy regulations, and opt-out requirements — with a focus on growing the EMEA marketable database.

Lead Management

• Define MQL/MQA routing rules, making modifications as the business evolves
• Debug lead and MQA routing issues, ensuring leads flow to the right reps across all segments and regions with minimal manual intervention.
• Monitor MQL/MQA volumes, conversion rates, and system health — proactively identifying and resolving issues.

Skills You’ll Need To Bring

• 3+ years in marketing operations at a high-growth SaaS company, with hands‑on experience in both lead management and campaign execution.
• Deep working knowledge of marketing automation platforms (Marketo, Customer.io) and Salesforce — you've built programs, routing rules, scoring models, and campaign architectures in these platforms.
• Strong understanding of the lead lifecycle: MQL definitions, lead routing, attribution, sales handoff, and funnel conversion mechanics.
• Ability to work cross‑functionally with SDRs, Demand Gen, and RevOps — you're comfortable navigating stakeholder alignment across teams.
• Familiarity with email deliverability best practices and data privacy regulations
• Analytical mindset with the ability to monitor performance data, diagnose issues, and recommend process improvements.
• Track record of building and maturing operational processes — you've taken things from scrappy to scalable.
• Experience working in a high growth company, and across multiple timezones.

Nice To Haves

• Familiarity with Notion and its applications in business workflows.
• Experience with campaign performance reporting in tools like Hex or Tableau.
• Comfortable with SQL
• Exposure to lifecycle or product‑led growth marketing operations.

Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco or New York City, the estimated base salary range for this role is $150,000 - $190,000 per year.

A Note on AI

You don’t need deep AI expertise for every role, but we do expect every Notino to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement — when that’s the case, we’ll say so explicitly in the qualifications. People who thrive here don’t treat AI as a novelty. They use it to think better, and make their work easier for others to build on.

Equal Opportunity & Accommodations

We hire talented people from a wide range of backgrounds. If you’re excited about this role but don’t meet every bullet, we still encourage you to apply. Notion is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic. Consistent with applicable law, we will consider for employment qualified applicants with arrest and conviction records. Notion provides reasonable accommodations during the application process; if you need one, please let your recruiter know.

Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.