Marketing Strategy Manager - Retail (NC)

Holman; Raleigh (NC); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health Insurance

Vision Insurance

Dental Insurance

Life and Disability Insurance

Flexible Spending and Health Savings

Employee Assistance Program

401(k) plan with Company Match

Paid Time Off (PTO)

Paid Holidays, Bereavement, and Jury

Paid Pregnancy/Parental leave

Paid Military Leave

Tuition Reimbursement

Job summary

Holman is seeking a senior marketing leader to act as the primary interface for Business Unit leadership, aligning marketing with business goals and priorities. You will craft comprehensive plans spanning digital, experiential, and content strategies to drive performance and profitability.

You will manage budgets, analyze campaign performance, and collaborate with creative and analytics teams to optimize results, reporting to senior leadership and guiding cross-functional initiatives across

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of professional experience including 3+ years in marketing account management or strategic marketing roles.
• Experience developing multi-channel marketing strategies that drive measurable results.
• Strong analytical and financial acumen; translate data into actionable strategies.
• Proven relationship-building and executive communication skills; influence across leadership.
• Experience managing vendors, agencies, and marketing budgets.
• Proficiency with marketing technology tools (CRM, analytics, performance tracking).
• Excellent project management with ability to balance planning and execution.

Responsibilities

• Develop and execute marketing strategies that align with business goals.
• Provide actionable insights and recommendations based on campaign performance.
• Build and maintain strong relationships with internal stakeholders.
• Collaborate across teams to ensure timely and effective campaign execution.
• Support adoption of best practices across business units or regions.

Skills

Marketing strategy

Analytical thinking

Executive communication

Budget management

Vendor management

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

CRM

Analytics platforms

Job description

Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What’s Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around.

The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States.

Job Inputs:

• Strategic Partnership: Act as the primary marketing interface for Business Unit leadership, aligning marketing objectives with business goals and organizational priorities.
• Marketing Plan Development: Create and manage comprehensive marketing plans tailored to business objectives, encompassing digital, experiential, and content strategies that drive performance and profitability.
• Performance Management: Conduct regular account reviews, analyze campaign performance, and provide strategic recommendations based on data, insights, and market trends.
• Cross-Functional Collaboration: Partner closely with other teams like creative and analytics teams to design, measure, and optimize campaign effectiveness.
• Financial Management: Oversee marketing budgets, investment allocations, and long-term planning to ensure efficient use of resources.
• Technology & Reporting: Leverage marketing technology tools for planning, forecasting, and performance tracking to drive data-driven decisions.
• Stakeholder Engagement: Build and maintain strong relationships with internal stakeholders, including business leaders, sales teams, and corporate partners.
• Corporate & Manufacturer Alignment: Act as a liaison for corporate and manufacturer initiatives, where applicable, ensuring consistent rollout and integration at the field level.
• Market Intelligence: Monitor market trends, customer behaviors, and competitive landscape to proactively inform strategy and identify new opportunities.
• Governance & Communication: Deliver performance updates, strategic recommendations, and forward-looking insights to senior leadership.
• Perform all other duties and special projects as assigned.

Required Education & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 7+ years of professional experience, including 3+ years in marketing account management or strategic marketing roles.
• Demonstrated experience developing and executing multi-channel marketing strategies that drive measurable business results.
• Strong analytical and financial acumen; ability to translate data insights into actionable strategies.
• Proven relationship-building and executive communication skills with the ability to influence across leadership levels.
• Experience managing vendors, agencies, and marketing budgets.
• Proficiency with marketing technology tools (CRM, analytics, and performance tracking platforms).
• Excellent project management skills with the ability to balance strategic planning and hands-on execution.
• Strong business acumen, adaptability, and collaborative working style.

Preferred Education & Experience:

• MBA Preferred.

Planning/Organizing/Managerial Knowledge:

• Ability to manage budgets and prioritize multiple high-impact projects.
• Strong vendor management and cross-functional collaboration skills.
• Experience in strategic planning, campaign execution, and performance optimization.
• Familiarity with marketing technology platforms and analytics tools.

Communicating & Influencing Skills:

• Excellent verbal and written communication skills.
• Strong presentation and interpersonal skills.
• Ability to build trust and influence across departments and leadership levels.
• Skilled in translating data into actionable insights and recommendations.

Outputs:

• Develop and execute marketing strategies that align with business goals.
• Provide actionable insights and recommendations based on campaign performance.
• Build and maintain strong relationships with internal stakeholders.
• Collaborate across teams to ensure timely and effective campaign execution.
• Support the adoption of best practices across business units or regions.

INDRS

At Holman, we exist to provide rewarding careers and better lives for employees and their families. We hire, train, empower, and reward exceptional people. Our journey is guided by our desire to get it right every time and the acknowledgement that we have an opportunity to be better. To be better, we have to do better, and to do better we must know better. That’s why we are listening, open to learning new things – about ourselves and each other. We will never stop striving for improved diversity, equity, and inclusion because we are successful together when we feel trusted and supported. It’s The Holman Way.

At Holman, your total compensation goes beyond your paycheck. To position you for success and provide a rewarding career and better life for you and your family, Holman is proud to offer you the benefits you deserve; including protection against illness, disability, loss of work, or preparation for retirement. Below is a brief overview of the programs available to full-time employees (programs may vary by country or worker type):

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Flexible Spending and Health Savings Accounts
• Employee Assistance Program
• 401(k) plan with Company Match
• Paid Time Off (PTO)
• Paid Holidays, Bereavement, and Jury Duty
• Paid Pregnancy/Parental leave
• Paid Military Leave
• Tuition Reimbursement

Benefits:

Regular Full-Time

We offer excellent benefits including health, vision, dental, life and disability insurance, and 401(k) with company match. Our time off benefits include Paid Time Off (PTO), paid holidays, bereavement, and jury duty. In addition, we offer paid pregnancy and parental leave, and supplemental paid military leave to eligible employees.

Temporary or Part-Time

In geographic areas with statutory paid sick leave, part-time and temporary employees will receive a paid sick leave benefit that meets the mandated requirements.

Pay:

We offer competitive wages that are commensurate with job-related skills, experience, relevant education or training, and geographic location, starting in the range of $109,750.00 - $170,115.00 USD annually for full time employees. The annual compensation range is comprised of base pay and bonus earnings.

Artificial Intelligence Statement:

• Answer interview questions on their behalf, or use AI tools in any way during the interview or other qualification process(es).
• Misrepresent or embellish qualifications, skills, or experience
• Create false or misleading representations of identity (e.g., deepfakes or altered images/videos)

Your application, whether an AI tool is used or not, should reflect your authentic abilities and experiences. Any use of AI that compromises honesty or integrity may result in disqualification from the process.

Equal Opportunity Employment and Accommodations:

Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

If you are a person with a disability needing assistance with the application process, please contact [e-mail]

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.