Marketing, Strategy & Analytics Lead

Imprint; Reno (NV); Hybrid; USD 90,000 - 120,000; Full time

Job summary

A leading FinTech company in Reno, Nevada is seeking a Marketing Strategy & Analytics Lead to develop data-driven strategies and optimize customer engagement. The ideal candidate has over 5 years of experience in strategy development and analytics, including expertise in machine learning. This role offers competitive compensation, flexible work arrangements, and a commitment to a diverse workplace.

Benefits

Competitive compensation and equity packages

Flexible paid time off

Fully covered high-quality healthcare

16 weeks paid parental leave for primary caregiver

Qualifications

• 5+ years developing data-driven strategies for business goals.
• Strong understanding of machine learning techniques including supervised and unsupervised learning.
• Proven ability to influence stakeholders with and without authority.

Responsibilities

• Develop and scale data-driven contact strategies for personalized programs.
• Analyze customer behavior data to inform strategies.
• Foster a collaborative and data-driven culture within the team.

Skills

Data-driven strategy development

Cross-functional leadership

Descriptive and predictive analytics

Machine learning algorithms

Excellent communication

Job description

Who We Are

Imprint is reimagining co-branded credit cards & financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like H-E-B, Turkish Airlines, Brooks Brothers, and Eddie Bauer to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. Our platform combines advanced payments infrastructure, intelligent underwriting, and seamless UX to help brands offer powerful financial products without becoming a bank.

Co-branded cards account for over $300 billion in U.S. annual spend but most are still powered by legacy banks. Imprint is the modern alternative: flexible, tech-forward, and built for today's consumer. Backed by Kleiner Perkins, Thrive Capital, and Khosla Ventures, we’re building a world-class team to redefine how people pay and how brands grow. If you want to work fast, solve hard problems, and make a real impact, we’d love to meet you.

The Team

The marketing team is responsible for driving rapid customer growth through innovative acquisition strategies and 1:1 personalized lifecycle communications across all channels. This team aggressively tracks and helps grow our customer franchise by optimizing customer journeys through tactics derived from analyzing trends in customer shopping behavior, needs, intents, and responses. We collaborate closely with our leaders, cross‑functional teams, and merchant partners to achieve ambitious growth targets.

The Role

The Marketing Strategy & Analytics Lead will develop and scale data‑driven contact strategies for a variety of personalized programs across channels; optimizing targeting and developing insights to inspire ideas for growth and innovation. You will develop and execute on advanced modeling (AI‑ML) roadmap and agile experimentation (test & learn) agenda delivering short and long‑term value. You will also design, develop and implement advanced analytics solutions and translate them into clear go‑to‑market actions. This candidate should also have experience working with varied stakeholders across functions and establishing trust‑based relationships. You will be supported in your growth and development to take on as much responsibility as you can handle, in a fast‑paced and dynamic environment.

What You’ll Do

• Support the vision, strategies, and analytics required to ensure our customers are engaged with and delighted by our content and messaging while enabling customer growth through effective application of analytics.
• Design and build the data foundations needed to drive marketing automation including sourcing and connecting data across systems / partners, building out customer profiles, establishing necessary metadata, and enabling advanced personalization capabilities.
• Develop experimentation & measurement plans and analyze customer behavior data to inform and continuously optimize acquisition and engagement strategies.
• Drive improvements to martech including data in / out of systems, and functionality to enable 1:1 personalization and automation across all channels; develop detailed requirements for new functionality.
• Develop tool‑agnostic marketing automation capabilities to deliver real‑time consumer journeys including next best action, content selection, and experimentation.
• Foster a collaborative and data‑driven culture within the team and across the organization, promoting a deep understanding of key performance drivers.

What We Look For

• 5+ years developing data‑driven strategies to mobilize the business to achieve goals and outcomes using innovative solutions.
• Experience leading cross‑functional initiatives with a high degree of complexity.
• Experience influencing with and without authority.
• Experience in descriptive and predictive analytics including gathering requirements to meet data and technology pre‑requisites.
• Strong understanding of machine learning algorithms and techniques, including supervised and unsupervised learning, deep learning, and reinforcement learning.
• Excellent communicator, both verbal and written, with the ability to set and frame a vision for executive alignment. Keen ability to distill complex ideas into simpler framework and illustrations.
• Proven collaborator, with the ability to accomplish cross‑functional goals and help deliver results expected from a high‑performing team.
• Strong business acumen, strategic thinking, and the ability to effectively communicate technical information to non‑technical stakeholders.

Perks & Benefits

• Competitive compensation and equity packages.
• Leading configured work computers of your choice.
• Flexible paid time off.
• Fully covered, high‑quality healthcare, including fully covered dependent coverage.
• Additional health coverage includes access to One Medical and the option to enroll in an FSA.
• 16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents.
• An understanding that successful hybrid work requires flexibility and an appreciation for asynchronous work.
• Access to industry‑leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity.

Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together.