Marketing Strategist - Health & Bionutrients (Remote)

Ohly; Chicago (IL); Remote; USD 90,000 - 130,000; Full time

Job summary

Ohly, the third largest yeast extract producer, seeks a Marketing Specialist – Health & Bionutrients to join our US team, focusing on Health & Bionutrients growth in a remote-capable US role.

You will blend market intelligence, customer insights, and commercial strategy, partnering with Sales, Innovation, Applications, and Marketing to uncover opportunities and turn insights into actionable strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5–8+ years of experience in strategic marketing, market research, product marketing, business strategy, or a related area.
• Demonstrated experience developing market assessments, generating customer insights, and translating findings into growth recommendations.
• Strong analytical skills combined with commercial and strategic thinking.
• Strong communication and presentation skills, with the ability to turn complex information into clear recommendations.

Responsibilities

• Analyze markets, customers, competitors, and industry developments to identify growth opportunities and potential business risks.
• Monitor emerging trends, technologies, customer needs, and competitive activity.
• Generate actionable insights through customer interviews, market research, and internal data analysis.
• Translate findings into clear market intelligence reports and strategic recommendations for leadership and commercial teams.
• Support market segmentation and customer prioritization initiatives.
• Help define target customer profiles and assess market opportunities.
• Develop competitive positioning analyses and contribute to differentiation strategies.
• Maintain market maps, customer segment profiles, and value proposition documentation.
• Contribute market and customer insights to annual strategic planning.
• Assess market attractiveness and support growth opportunity prioritization.
• Develop strategic business cases for new markets, products, and applications.
• Support portfolio reviews and prioritization activities.
• Partner with commercial and technical teams to develop strong, customer-focused value propositions.
• Support strategic messaging and market positioning frameworks.
• Ensure customer needs and insights are embedded in innovation and commercialization plans.
• Collaborate with Sales, Product Management, Applications, Innovation, and Marketing Communications.
• Facilitate cross-functional workshops and strategic discussions.
• Develop dashboards and reports to track developments, opportunities, and strategic initiatives.
• Present findings and strategic recommendations to stakeholders across the organization.
• Explore and leverage AI-enabled tools and digital platforms to enhance market intelligence, reporting, content development, and marketing workflows.

Skills

Market research

Strategic marketing

Business strategy

Analytics

Stakeholder management

Digital marketing

Education

Bachelor’s degree in Marketing or Business

MBA (nice to have)

Tools

CRM systems

Power BI

AI marketing tools

Job description

Ohly, the third largest yeast extract producer, seeks a Marketing Specialist – Health & Bionutrients to join our US team, focusing on Health & Bionutrients growth in a remote-capable US role.

You will blend market intelligence, customer insights, and commercial strategy, partnering with Sales, Innovation, Applications, and Marketing to uncover opportunities and turn insights into actionable strategies.