Marketing Specialist, Sr

Duke Careers; Durham (NC); Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

Duke University Health System is seeking a Senior Physician Marketing Specialist to plan, develop, and manage publication and communications initiatives that support DUHS priorities and strengthen engagement with referring physicians.

The role combines editorial leadership, project management, and collaboration with stakeholders to deliver integrated communications across multiple channels.

Qualifications

• Bachelor’s degree in Journalism, Marketing, English or a related discipline.
• Four years of directly related experience.

Responsabilités

• Lead editorial processes for publications and communications initiatives.
• Plan, manage, and execute major projects and publications for marketing goals.
• Collaborate with service line leaders to define goals, audiences, timelines, and budgets.
• Monitor communications performance and report on engagement metrics.
• Build relationships with administrators, physicians, and clinical staff to support marketing.

Connaissances

Editorial leadership

Project management

Stakeholder collaboration

Formation

Bachelor’s degree in Journalism, Marketing, English or a related discipline

Description du poste

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At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together.

Summary Job Description:

The Physician Marketing Specialist, Sr. plans, develops, and manages publication and communications initiatives that support DUHS priorities and strengthen engagement with referring physicians. The role combines editorial leadership, project management, and collaborates with stakeholders to deliver integrated communications across multiple channels.

Key Duties and Responsibilities:

• Contribute to the strategic planning, concept development, and execution of major projects and publications that support Duke University Health System's institutional and referring physician marketing and communications objectives.
• Serve as editor for multiple Clinical Practice Today print and digital publications. Conduct interviews and background research; write, edit, and proofread content; oversee photography, video, and graphic development; manage publication production schedules; publish content to digital platforms; identify opportunities to strategically repurpose content across print, email, web, social media, and other communications channels; and monitor assigned budgets.
• Partner with service line marketing leads to develop communications strategies aligned with marketing priorities. Define project goals, target audiences, messaging approaches, timelines, deliverables, and budgets.
• Monitor, evaluate, and report on communications performance and audience engagement metrics to inform strategy and optimize referring physician communications.
• Develop and maintain collaborative relationships with administrators, physicians, and clinical staff across assigned service areas to support marketing initiatives.

Required Qualifications:

Education: A bachelor’s degree in Journalism, Marketing, English or a related discipline.

Experience: Four years of directly related experience.

Degrees, Licensure, and/or Certification: N/A

Duke is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex (including pregnancy and pregnancy related conditions), sexual orientation or military status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions:

Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Nearest Major Market:

Durham

Nearest Secondary Market:

Raleigh

Read more about Duke’s commitment to affirmative action and nondiscrimination at hr.duke.edu/eeo.