Marketing Specialist - Paid Media

Daley And Associates, LLC; Boston (MA); Hybrid; USD 41,000 - 52,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Daley And Associates, LLC is seeking a Marketing Specialist - Paid Media in Boston, MA for a 12+ month contract. You will assist with the setup, trafficking, and day-to-day execution of paid media campaigns across display, native, video, paid social, and search.

Ideal candidates have 2–4 years in advertising or digital marketing, strong attention to detail, and familiarity with analytics and UTMs. This hybrid role offers a Boston office-based schedule and an hourly pay range of $30–$38,

Qualifications

• 2–4 years of experience in advertising, digital marketing, media, or a related role, including internships or placements.
• Strong attention to detail, proofreading, organization, and ability to manage multiple priorities and deadlines.
• Experience in an agency, media, advertising operations, or account-support environment is a plus but not required.
• Experience working with advertising analytics, numbers and marketing technology, with an interest in developing digital media expertise.
• Collaborative, proactive, and solutions-oriented, with the ability to work effectively across teams.
• Ability to investigate issues, troubleshoot problems, and take ownership of assigned responsibilities in a deadline-driven environment.
• Familiarity with paid search, paid social, digital display, campaign tracking, analytics, or project management tools.
• Experience working in a regulated industry, such as financial services, and coordinating across partners preferred.

Responsibilities

• Assist with the setup, trafficking, and day-to-day execution of paid media campaigns across digital display, native, video, paid social, and search.
• Maintain campaign documentation, ensuring creative assets, copy, URLs, UTMs, tracking requirements, specifications, and deadlines are accurate and up to date.
• Support with paid search activities, including keyword and ad updates, routine campaign checks, data collection, and reporting.
• Coordinate with creative, production, social, analytics, publishing, compliance, agencies, and media partners to gather assets and ensure campaigns launch on time.
• Support meeting coordination, follow-ups, and tracking of outstanding deliverables and action items.
• Implement and validate tracking tags and UTMs in partnership with Analytics, and perform quality checks on creative, approvals, platform requirements, and ad variations.
• Compile performance reports, monitor campaign delivery, identify issues, and escal...t tracking, delivery, or quality concerns as needed.
• Comply with established compliance and workflow processes while identifying opportunities to improve campaign execution.

Skills

Paid media

Campaign optimization

Analytics

Attention to detail

Project management

Tools

UTMs

Job description

Marketing Specialist - Paid Media

We are currently seeking candidates for a Marketing Specialist - Paid Media opportunity at a highly successful investment management firm located in Boston, MA. The Marketing Specialist - Paid Media will be responsible for assisting with the setup, trafficking, and day-to-day execution of paid media campaigns, maintaining campaign documentation and supporting with paid search activities. The ideal candidate will have 2–4 years of experience in advertising, digital marketing, media, or a related role, including internships or placements.

This is a 12+ month contract role paying between $30-$38/hour (depending on experience). This role supports a hybrid work model out of their office in Boston, MA.

Responsibilities

• Assist with the setup, trafficking, and day-to-day execution of paid media campaigns across digital display, native, video, paid social, and search.
• Maintain campaign documentation, ensuring creative assets, copy, URLs, UTMs, tracking requirements, specifications, and deadlines are accurate and up to date.
• Support with paid search activities, including keyword and ad updates, routine campaign checks, data collection, and reporting.
• Coordinate with creative, production, social, analytics, publishing, compliance, agencies, and media partners to gather assets and ensure campaigns launch on time.
• Support meeting coordination, follow-ups, and tracking of outstanding deliverables and action items.
• Implement and validate tracking tags and UTMs in partnership with Analytics, and perform quality checks on creative, approvals, platform requirements, and ad variations.
• Compile performance reports, monitor campaign delivery, identify issues, and escal...t tracking, delivery, or quality concerns as needed.
• Comply with established compliance and workflow processes while identifying opportunities to improve campaign execution.

Qualifications

• 2–4 years of experience in advertising, digital marketing, media, or a related role, including internships or placements.
• Strong attention to detail, proofreading, organization, and ability to manage multiple priorities and deadlines.
• Experience in an agency, media, advertising operations, or account-support environment is a plus but not required.
• Experience working with advertising analytics, numbers and marketing technology, with an interest in developing digital media expertise.
• Collaborative, proactive, and solutions-oriented, with the ability to work effectively across creative, technical, analytics, compliance, and external partner teams.
• Ability to investigate issues, troubleshoot problems, and take ownership of assigned responsibilities in a deadline-driven environment.
• Familiarity with paid search, paid social, digital display, campaign tracking, analytics, or project management tools.
• Experience working in a regulated industry, such as financial services, and coordinating across media, creative, analytics, compliance, or external partners preferred.

Marketing Specialist - Paid Media

We are currently seeking candidates for a Marketing Specialist - Paid Media opportunity at a highly successful investment management firm located in Boston, MA. The Marketing Specialist - Paid Media will be responsible for assisting with the setup, trafficking, and day-to-day execution of paid media campaigns, maintaining campaign documentation and supporting with paid search activities. The ideal candidate will have 2–4 years of experience in advertising, digital marketing, media, or a related role, including internships or placements.

This is a 12+ month contract role paying between $30-$38/hour (depending on experience). This role supports a hybrid work model out of their office in Boston, MA.

Responsibilities

• Assist with the setup, trafficking, and day-to-day execution of paid media campaigns across digital display, native, video, paid social, and search.
• Maintain campaign documentation, ensuring creative assets, copy, URLs, UTMs, tracking requirements, specifications, and deadlines are accurate and up to date.
• Support with paid search activities, including keyword and ad updates, routine campaign checks, data collection, and reporting.
• Coordinate with creative, production, social, analytics, publishing, compliance, agencies, and media partners to gather assets and ensure campaigns launch on time.
• Support meeting coordination, follow-ups, and tracking of outstanding deliverables and action items.
• Implement and validate tracking tags and UTMs in partnership with Analytics, and perform quality checks on creative, approvals, platform requirements, and ad variations.
• Compile performance reports, monitor campaign delivery, identify issues, and escal...t tracking, delivery, or quality concerns as needed.
• Comply with established compliance and workflow processes while identifying opportunities to improve campaign execution.

Qualifications

• 2–4 years of experience in advertising, digital marketing, media, or a related role, including internships or placements.
• Strong attention to detail, proofreading, organization, and ability to manage multiple priorities and deadlines.
• Experience in an agency, media, advertising operations, or account-support environment is a plus but not required.
• Experience working with advertising analytics, numbers and marketing technology, with an interest in developing digital media expertise.
• Collaborative, proactive, and solutions-oriented, with the ability to work effectively across creative, technical, analytics, compliance, and external partner teams.
• Ability to investigate issues, troubleshoot problems, and take ownership of assigned responsibilities in a deadline-driven environment.
• Familiarity with paid search, paid social, digital display, campaign tracking, analytics, or project management tools.
• Experience working in a regulated industry, such as financial services, and coordinating across media, creative, analytics, compliance, or external partners preferred.