Marketing Specialist: Library Brand & Campaigns

Whatcom County Library System; Bellingham (WA); On-site; USD 52,000 - 76,000; Full time

Job summary

The Whatcom County Library System is seeking a Marketing Specialist to support brand-consistent marketing across print and digital channels in Bellingham, WA. The role informs the public about library services and events, and advocates for the system through external communications.

The position requires an Associate degree in Marketing or Communications and 3+ years of related experience, with strong copy, editing, and social media skills. Regular hours are typically 9am–5pm on-site.

Qualifications

• Excellent interpersonal skills and ability to represent the library to the public.
• Ability to follow the WCLS style guide and maintain brand consistency.
• Knowledge of marketing and advertising concepts, copy and news writing.
• Ability to conceptualize and produce print and digital promotional materials.
• Ability to operate office software and social media platforms.

Responsibilities

• In a manner consistent with brand, performs complex marketing duties to inform the public and advocate for WCLS.
• Facilitates external communication about library news, services and events.
• Serves on the Community Relations team and supports programs and special projects.
• Prepares internal communications related to community relations.

Skills

Interpersonal skills

Copywriting

Editing

Branding

Marketing concepts

Social media management

Project management

Communication

Education

Associate degree in Marketing or Communications

Tools

Adobe Creative Suite

CRM software

Graphic design software

Job description

The Whatcom County Library System is seeking a Marketing Specialist to support brand-consistent marketing across print and digital channels in Bellingham, WA. The role informs the public about library services and events, and advocates for the system through external communications.

The position requires an Associate degree in Marketing or Communications and 3+ years of related experience, with strong copy, editing, and social media skills. Regular hours are typically 9am–5pm on-site.