Marketing Specialist & Design Specialist

RethinkFirst; Hartford (CT); Remote; USD 65,000 - 90,000; Full time

Job summary

RethinkFirst in Hartford, CT is seeking a skilled Marketing Designer to join our in-house creative team. You will execute brand and campaign work across digital, print, and events, applying established guidelines with minimal supervision.

You will collaborate with the Creative Director and Marketing stakeholders to deliver high-quality, on-brand designs that support B2B software and healthcare initiatives and drive demand generation. Remote options available for state residents.

Qualifications

• Bachelor's degree in graphic design or equivalent practical experience.
• 4–6 years of professional graphic or marketing design experience.
• Strong typography, layout, hierarchy, and color across digital and print.
• Proficiency in Adobe Creative Cloud and Figma; knowledge of production-ready files.
• Excellent communication and receptivity to feedback.
• Experience with B2B software, healthcare, or regulated industries.
• Experience with presentation design and basic motion or accessibility.

Responsibilities

• Apply and extend brand and campaign identity across marketing materials.
• Adapt creative direction to multiple formats, channels, and sizes.
• Design landing pages, emails, ads, and event materials.
• Build templates and maintain consistency across channels.
• Collaborate with Creative Director and stakeholders to ensure on-brand work.
• Prepare production-ready files for digital and print and manage deadlines.
• Participate in reviews and incorporate feedback quickly.
• Support accessible and inclusive design practices.

Skills

Clear communication skills

Presentation design

Experience supporting B2B software/健康?

Education

Bachelor's degree in graphic design

Tools

Adobe Creative Cloud

Figma

Job description

About RethinkFirst

RethinkFirst was founded in 2007 with a mission to provide scalable, evidence-based autism treatment training tools and caregiver supports to an underserved population. In 2010, Rethink launched its first solution, a suite of special needs and behavior management offerings, to support K-12 education. Over time, we expanded our offerings to support the entire behavioral health community by adding solutions in the employer (RethinkCare), provider (RethinkBH), and payor (RethinkFutures) industries, and to drive whole child wellness and success in education (RethinkEd).Today, we are proud to have almost 500 team members supporting more than 2,000 customers worldwide as we work together to strengthen our communities and help every individual reach their potential.RethinkFirst is transforming the behavioral health landscape by inspiring and empowering individuals with behavioral health challenges and those who support them. We continue to invest in data science, analytics, and technology that improve outcomes and enable value-based care.

We're looking for a skilled Marketing Designer to join our in‑house creative team and help bring our brand to life across marketing, advertising, digital, sales, and events. This is a hands‑on execution role for someone who can take creative direction, brand guidelines, or an established campaign structure and run with it — producing polished, on‑brand work across multiple channels with minimal hand‑holding. You don't need to originate campaign concepts from scratch, but you should be comfortable applying and extending an identity: adapting a visual system to new formats, making smart judgment calls within established guardrails, and knowing when something doesn't look right even if you didn't design the original system. You'll partner closely with the Creative Director and Marketing/Product Marketing stakeholders to execute work that's consistent, high‑quality, and on‑strategy.

Brand & Campaign Execution

• Apply and extend established brand and campaign identity across a wide range of marketing materials, including social media, paid campaigns, email, landing pages, presentations, sales collateral, events, internal communications, and print.
• Adapt existing creative direction to new formats, channels, and sizes while maintaining visual consistency.
• Flag inconsistencies or opportunities to tighten up the visual system, even when not originating it.
• Execute against creative briefs and campaign structures provided by the Creative Director.

Marketing & Brand Design

• Design marketing materials including digital advertising, social content, email, sales enablement and collateral, presentations, case studies, and event materials.
• Build and maintain brand and campaign templates for recurring use across the team.

Web & Digital Design

• Design landing pages and web experiences with solid digital UX fundamentals.
• Build responsive layouts for web and email.
• Maintain attention to typography, hierarchy, accessibility, and visual consistency across digital touchpoints.

Digital Advertising

• Design digital ad creative across formats and platforms (paid social, display, etc.).
• Produce ad variations and resizes efficiently for A/B testing and multi-channel campaigns.
• Adapt creative to platform‑specific specs without sacrificing quality.
• Take projects from brief to final production with a solid degree of independence.
• Prepare files accurately for digital, print, presentation, and event applications.
• Manage multiple projects and deadlines.
• Partner with the Creative Director to execute creative direction.
• Collaborate with Content, Product Marketing, Demand Generation, and Marketing Ops.
• Participate in creative reviews and incorporate feedback quickly.
• Support accessible and inclusive design practices across digital and print work.

Qualifications

• Bachelor's degree in graphic design, visual communication, or a related field, or equivalent practical experience.
• 4-6 years of professional graphic or marketing design experience, ideally in-house, agency, or B2B/SaaS/healthcare environments.
• A portfolio demonstrating strong fundamentals in typography, layout, hierarchy, color, and brand application across digital and print work.
• Proficiency in Adobe Creative Cloud and Figma or a comparable collaborative design platform.
• Experience preparing production‑ready files and adapting approved concepts across multiple formats and dimensions, including web, digital ads, social, email, and presentations.
• Clear communication skills and comfort receiving and applying creative feedback.
• Experience supporting B2B software, healthcare, education, or another regulated or mission‑driven organization.
• Experience with presentation design, basic motion graphics, video editing, or digital accessibility.
• Experience working on a distributed creative team with shared templates and asset libraries.

Location

Remote opportunities are available to candidates who reside in the following states:

Equal Opportunity and Accommodations

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Accommodations are available for applicants with disabilities.