Marketing Specialist

Sonepar Canada, Inc.; Upper Marlboro (MD); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Paid time off

401(k) retirement savings with company

Professional development programs

Gym reimbursement

Employee Assistance Program

Job summary

Capital Electric is seeking a Marketing Specialist / Generalist to execute marketing programs, content, events, and customer education initiatives. You will collaborate with internal teams and external partners to drive brand awareness, demand, and customer engagement across channels.

The role requires 2+ years in marketing with a strong grounding in brand and performance marketing, along with solid project management and organizational skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2+ years in marketing, communications, agency management, or related field.
• Experience in integrated marketing across brand-building and demand-generation.
• Experience managing multiple projects and stakeholders in a fast-paced environment.
• Growth mindset and willingness to learn new skills and subjects.
• Understanding of brand marketing, demand generation, and performance marketing.
• Excellent project management and organizational skills.

Responsibilities

• Own day-to-day execution of marketing programs, campaigns, content, events, and stakeholder coordination.
• Support analytics, e-commerce, paid media, and social media initiatives with cross-functional collaboration.
• Develop and maintain a content pipeline for multi-channel distribution.
• Collaborate with internal teams and external partners to ensure timely campaign delivery.
• Assist with field marketing events, customer education, and promotions.
• Analyze performance insights and identify optimization opportunities.

Skills

Marketing

Communications

Project management

B2B marketing

Agency management

Content development

Digital marketing

Education

Bachelor's degree in Marketing

Job description

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A career at Capital Electric is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Capital Electric offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate in Maryland, Virginia, Pennsylvania, West Virginia, North Carolina, South Carolina and Georgia, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. WithinCapital Electric, we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

Capital Electric is seeking a versatile Marketing Specialist / Generalist to support the execution of marketing initiatives that strengthen our brand, engage customers, drive demand, support sales growth, and enhance the customer experience. Reporting to the Marketing Manager, this role partners across the business to execute campaigns, customer programs, digital initiatives, and educational efforts that align with marketing and business objectives. This position is ideal for a marketer with 2+ years of experience in a marketing generalist or agency environment who enjoys balancing creative thinking with hands‑on execution.

Primary Focus:

Own the day‑to‑day execution of marketing programs, including campaign coordination, content development, events, customer education, communications, project timelines, and stakeholder collaboration to ensure successful delivery.

Where you'll Provide Support:

Support analytics, e‑commerce, paid media, and social media initiatives by collaborating with internal teams and external partners to help ensure these channels contribute to overall marketing and business objectives. This role provides campaign context, coordinates cross‑functional efforts, reviews performance insights, and identifies opportunities to improve effectiveness and alignment across marketing programs.

Brand Development & Engagement Marketing

• Partner with the Marketing Manager to execute campaigns that increase brand awareness, customer engagement, and market visibility.
• Coordinate the development and maintenance of a content pipeline to be syndicated across varying channels and media.
• Help maintain brand consistency across all customer‑facing and internal marketing initiatives.
• Contribute ideas, messaging, and creative concepts that strengthen customer engagement and brand perception.
• Coordinate with internal stakeholders and external partners to ensure timely execution of marketing initiatives.

Digital & Performance Marketing

• Execute digital marketing campaigns across email, website, social media, paid media, and other digital channels.
• Manage website updates, landing pages, campaign assets, and digital content that support customer acquisition and engagement.
• Collaborate with the E‑Commerce team and Procurement team to ensure promoted products are properly represented, available, and optimized for online discovery and purchase.
• Support campaign optimization efforts through testing, performance reviews, and continuous improvement initiatives.
• Partner with internal experts, agencies, and vendors to support SEO, paid media, marketing automation, and digital advertising programs.
• Assist with initiatives that increase customer adoption of digital tools, online ordering capabilities, and e‑commerce platforms.

Experiential & Field Marketing

• Support the field in planning, execution, and pre/post‑promotion of customer events, trade shows, open houses, vendor showcases, seminars, and appreciation programs.
• Coordinate event communications, registrations, promotional materials, and event logistics.
• Partner with sales teams and branch leadership to support local marketing initiatives and customer engagement opportunities.
• Assist with manufacturer‑supported marketing programs and cooperative marketing initiatives.

Customer Education Program

• Coordinate marketing and promotional efforts that support Capital Electric's customer education programs.
• Assist with scheduling, communications, registrations, and attendance management for training events and workshops.
• Partner with internal subject matter experts and vendor partners to promote educational content and customer learning opportunities.
• Help maintain educational resources, program materials, and learning assets.

Analytics & Marketing Performance

• Work closely with the Marketing Analytics strategist to review campaign, event, and customer engagement performance.
• Support reporting and insights across brand, digital, education, and field marketing initiatives.
• Assist with tracking marketing investments, co‑op funding programs, and campaign effectiveness to maximize impact and remain within budget.
• Leverage insights to identify opportunities for improvement and optimization.

Qualifications

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience

• 2+ years of experience in marketing, communications, agency account management, or a related field.
• Demonstrated experience supporting integrated marketing programs across both brand‑building and demand‑generation initiatives.
• Experience managing multiple projects and stakeholders in a fast‑paced environment.
• B2B marketing experience preferred.
• Experience within distribution, construction, industrial, manufacturing, or related industries is a plus.
• Growth mindset and willingness to deep dive into new skills and subject matter
• Understanding of brand marketing, demand generation, and performance marketing principles.
• Excellent project management and organizational skills.

Salary: $75,000 - $85,000 with bonus potential

What We Offer You

We offer great family‑friendly benefits to full‑time associates:

• Paid time off
• Paid parental leave
• 401(k) retirement savings with company match
• Professional and personal development programs
• Opportunity to become a shareholder
• Employer‑paid short‑and‑long‑term disability
• Employer‑paid life insurance for spouse and dependents
• Robust wellness program
• Gym reimbursement
• Employee Assistance Program (EAP)

We’re proud to be a military‑friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843‑745‑2420 or email recruiting@sonepar‑us.com .

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here .

Pay Transparency Non‑Discrimination Provision

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.