Marketing Specialist

GrapeTree Medical Staffing; United States; Hybrid; USD 38,250 - 51,750; Full time

Benefits offered by this job

Medical Insurance

401k Matching

Bonuses/incentives

Weekly pay

Vision and dental plans

Flexible spending account

Paid-time-off (PTO)

Holiday pay

Pet Insurance

Birthday day off bonus

Job summary

GrapeTree Medical Staffing is seeking a Marketing Specialist to own our social presence and digital campaigns across multiple channels while supporting recruitment efforts and employee programs. You will manage content, optimize paid campaigns on Facebook, Instagram, LinkedIn, YouTube, Google, and Indeed, design graphics, and collaborate with a lean team to move initiatives forward.

You will monitor reviews, respond to comments, and help craft compelling postings that attract healthcare

Qualifications

• Bachelor's degree in marketing, communications, journalism, or related field or equivalent experience.
• Experience managing social media for a brand, creating content, and engaging an audience.
• Experience running paid digital campaigns on social, search, or job boards and using data to optimize.
• Graphic design experience with proficiency in Adobe Creative Suite.

Responsibilities

• Own social media and audience engagement across major platforms, including responding to comments and monitoring reviews.
• Plan, run, and optimize paid campaigns on social and Google to maximize ROI.
• Manage recruitment marketing by optimizing postings on Indeed and other job boards.
• Produce graphics, digital content, presentations, and video that stay on brand.
• Support employee programs and events, collaborating with a lean marketing team.

Skills

Social media management

Content creation

Paid advertising

Graphic design

Adobe Creative Suite

Communication

Organization

Multitasking

Marketing trends

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

Adobe Creative Suite

LinkedIn Campaign Manager

Job description

You're proud to share – makes a real impact?At GrapeTree Medical Staffing, we connect nursing and allied healthcare professionals with the nursing homes, assisted living facilities, and other healthcare communities that count on them. Every campaign you run helps support real patient care. You'll own our social presence, run digital advertising across social and Google, manage the job postings that bring new talent to us, help bring our employee programs to life, and design creative that makes people stop scrolling.

If you like variety, ownership, and seeing your work make a measurable difference, this job is for you!

Here are the details:

You'll join a close-knit marketing team responsible for strengthening the GrapeTree and CareEvo brands, engaging our key audiences, and supporting company growth. Because we're a lean team, you'll have real ownership over your core work and the flexibility to jump in and support your teammates when the moment calls for it. This role combines creativity, communication, project management, and digital marketing skills to help bring campaigns, content, and company initiatives to life.

Location(s):

• Our corporate office is located in Milford, Iowa. We work and live where others vacation! We offer the option to work full-time onsite, hybrid, or full-time remote based on your location.
• Onsite: Team members can choose to work full-time onsite at our corporate office.
• Hybrid: Our hybrid option allows team members to work 3 days at home and 2 days in the office each week. Thursdays are considered to be a universal onsite day for all employees within a 40-mile radius of headquarters.
• Remote: Based on a candidate's location, this position can also be offered as a full-time work from home opportunity.

Schedule:

• As a Marketing Specialist, you can expect to work Monday-Friday, 8am-5pm CT.

Wage:

• This is a salary position that pays $45,000 annually
• Wages are received weekly, with the option to earn it sooner with Instant Pay!

Total Compensation View:

• Medical Insurance: premium as low as $16.59 per week
• Basic Life Insurance: $50,000
• 401k: up to 4% employer match
• Bonuses/incentives: numerous opportunities.

A day in the life:

• The core of your role – what you'll own:
• Social media and audience engagement: Create content and manage our presence across Facebook, Instagram, LinkedIn, YouTube, and more; and truly engage, from responding to comments and monitoring conversations to staying on top of Google reviews.
• Digital advertising: Plan, run, and optimize paid campaigns across social and Google, watching performance closely and adjusting to get the most out of every dollar.
• Recruitment marketing: Own our presence on Indeed and other job boards, writing and optimizing postings that help the right healthcare professionals find us.
• Graphic design and creative: Produce graphics, digital content, presentations, and video that look sharp and stay on brand.
• Employee programs: Help plan and bring to life the events and initiatives that keep our team connected.

Where you'll pitch in – team support as needed:

• Because we're a small team, everyone lends a hand outside their lane from time to time. In this role, that might look like:
• Supporting email marketing and company communications
• Helping create sales enablement materials
• Jumping in on other marketing projects as priorities shift
• Assist with planning and executing employee events

Here’s what you need to be successful in this role:

Required:

• Bachelor's degree in marketing, communications, journalism, or a related field or equivalent experience in a role such as Social Media Manager, Marketing Coordinator, Content Creator, Brand/Creative Coordinator, Graphic Designer, Public Relations, or Corporate Communications
• Hands-on experience managing social media for a brand or organization, creating content, and engaging an audience
• Experience running and optimizing paid digital campaigns on social (Meta), search (Google), or job boards (Indeed) and comfort using performance data to decide what's working and what isn't
• Graphic design experience and proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Excellent written and verbal communication skills
• Highly organized, detail oriented, and able to manage several projects at once
• Ability to work in a flexible, fast-paced environment
• Multitasking and time management skills
• Stay current on marketing trends, emerging technologies, and industry best practices

Bonus points (nice to have, not required):

• Familiarity with analytics and tracking tools (GA4, Meta Pixel, or campaign dashboards)
• Direct experience with Indeed or other recruitment/job board advertising
• Email marketing experience
• Photography and/or videography skills
• Internal or corporate communications experience

We think you'll love working for us. Here’s why:

• Benefits with YOU in mind – Our benefits begin the first of the month following your date of hire. Our benefits include:
• Medical insurance with premiums as low as $16.59/week
• Vision and dental plans
• Short-term disability
• Flexible spending account
• Basic and Voluntary Life insurance
• 401k plan and 401k matching
• Paid-time-off (PTO)
• Holiday pay
• Pet Insurance
• Bonus! Your birthday is a paid day off