Marketing Specialist

Goodwood Museum & Gardens; Tallahassee (FL); Hybride; USD 45 000 - 60 000; Plein temps

Avantages offerts par ce poste

Paid time off

Hybrid WFH schedule

Collaborative team

Mission-driven work environment

Résumé du poste

Goodwood Museum & Gardens in Tallahassee, FL seeks a Marketing Specialist to develop and execute marketing and public relations strategies, promoting programs, events, and initiatives through digital and traditional media. This full-time role requires high energy and creativity to successfully promote activities and engage audiences.

As a small team, you will also contribute to event planning, manage the brand across materials, and coordinate with instructors and artists for programs, with

Qualifications

• Bachelor's degree or equivalent professional experience required.
• Four years of related professional experience preferred.
• Ability to work onsite in Tallahassee, FL.
• Ability to attend events after standard business hours with flex time.

Responsabilités

• Promote the museum, its programming, and events across media.
• Maintain calendar for Goodwood events.
• Update community calendars and advertising as needed.
• Write press releases and news articles.
• Manage social media to engage audiences and promote events.
• Oversee Goodwood's website and social accounts.
• Send biweekly emails to supporters.
• Assist directors with membership and donor records.
• Design flyers and web materials, coordinate with design firm as needed.
• Coordinate programs and events on-site; schedule event staff.

Connaissances

Marketing communications

Social media management

Event coordination

Brand management

Writing and editing

Formation

Bachelor's degree in Marketing, Communications, or related field

Outils

Canva

Adobe InDesign

MailChimp

META Suite

Little Green Light

Google Suite

Microsoft Suite

Eventbrite

Photography software

Videography

Description du poste

Industry

Premier event rental venue, museum, and gardens

Location

Tallahassee, FL; onsite for training up to 6 months, then hybrid 2-3 days per week

Schedule

40 hours a week, Monday - Friday, including flex time for after-hours events

Compensation

Annual salary and paid time off

Summary of Mandatory Qualifications

• Bachelor's degree in Marketing, Communications, or related field OR
• Four years of professional experience related to primary job duties
• Ability to work onsite in Tallahassee, FL
• Ability to attend events after standard business hours (flex time offered)

About us

Goodwood Museum & Gardens is a 21-acre historic property in Tallahassee, FL. Our goal is to connect our community as a setting where we preserve and share our history, enjoy the arts, and celebrate significant events in our lives. We strive to make Goodwood a landmark of local history and a premier event rental venue.

About this position

The Marketing Specialist will assist in the development and execution of marketing and public relations strategies to support the brand development of Goodwood Museum & Gardens. This individual is responsible for developing, implementing, and managing strategic marketing and communication initiatives to enhance the visibility, reputation, and engagement of the organization. This full-time role requires high energy and creativity in order to successfully promote programs, events, and initiatives through digital and traditional media. As we are a small team, hands-on assistance with event planning and management is shared with every position, including the Marketing Specialist.

Essential Duties Of The Marketing Specialist

Marketing/Communications

• Promote the museum, its programming, and events in digital, social, print, and broadcast media
• Maintain calendar for Goodwood events
• Ensure events are kept updated in all community calendars and advertise as necessary
• Write press releases and news articles about Goodwood programming and projects
• Manage social media platforms to promote engagement with targeted audiences and promote Goodwood events and programming
• Oversee Goodwood's website, Google AdWords, Facebook, and Instagram accounts
• Send twice-monthly emails to keep Goodwood supporters engaged and up to date on events
• Assist the Executive Director and Development Director as needed with membership and donor recruitment, acknowledgement, and record keeping

Design

• Manage Goodwood's brand in all marketing, development, and fundraising materials; this includes social media presence, physical media, and advertising
• Design flyers for upcoming events, web materials, social media posts, and special materials for tours, development initiatives, fundraising, and more
• Collaborate with a design firm for occasional large-scale design projects

Programming/Events

• Assist the Executive Director and Director of Rentals and Special Events in implementing existing programs and creating new programs
• Coordinate with instructors and artists on behalf of Goodwood
• Be the on-site contact for Goodwood-sponsored events and maintain records for all events
• Oversee and schedule Event Assistants at Goodwood-sponsored wellness and cultural programming
• This includes scheduled evening hours for Goodwood events and sponsored events

Facility Rentals

• In coordination with the Director of Rentals and Special Events, promote the availability of rental facilities with particular emphasis placed on increasing mid-week rentals

Requirements

In order to succeed in this position, we believe you should be proficient with:

• Design software (Canva, Adobe InDesign)
• MailChimp
• META Suite
• Little Green Light
• Google Suite
• Microsoft Suite
• Eventbrite
• Photography and photo editing software
• Videography

A bachelor's degree in a related field, or comparable professional work experience is also required.

Benefits

• Annual salary to be discussed with top candidates
• A close-knit, collaborative team
• A supportive and mission-driven work environment
• Paid time off
• Hybrid WFH schedule once training is complete (up to 6 months)

At this time, we are unable to offer health or retirement benefits

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.