Marketing Specialist

Arrivia; Scottsdale (AZ); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

Exclusive employee travel rates

Travel discounts through arrivia

Medical, dental, and vision insurance

401(k) with company participation

Job summary

arrivia is hiring a Marketing Specialist for a hybrid role based in Scottsdale, AZ, onsite four days a week. You will own email, lifecycle, product, and promotional marketing to engage our members daily, leveraging AI to optimize campaigns and content.

You will build, test, and deploy personalized campaigns, use Marketo and a CMS, and collaborate across sales and operations to keep journeys seamless while driving measurable results.

Qualifications

• 5+ years of marketing experience with strong grasp of best practices.
• Hands-on email marketing expertise—build, segment, test, and deploy.
• Experience across lifecycle, product, and promotional marketing.
• 3+ years with Marketo or comparable marketing automation software.
• B2C experience preferred; cross-functional collaboration skills.

Responsibilities

• Create, build, and optimize automated and promotional emails in Marketo and our CMS.
• Own member journeys from onboarding through re-engagement.
• Turn product launches into compelling member communications.
• Deliver high-volume promotional campaigns with tight turnarounds.
• Target campaigns by member preferences, demographics, and behavior.
• Streamline workflows with Marketo to reduce manual steps.
• Measure results, spot trends, and feed insights into optimization.
• Identify underperforming areas and fix them proactively.
• Align with sales, operations, and other teams to keep journeys seamless.
• Use AI tools for content, audience analysis, and optimization.

Skills

Email marketing

Lifecycle marketing

Product marketing

Promotional marketing

Segmentation

Personalization

Marketing automation

Performance analytics

Testing & optimization

Cross-functional collaboration

AI-enabled marketing

Tools

Marketo

CMS

Job description

At arrivia, we're passionate about making travel experiences unforgettable. As a global leader in the travel industry, we're looking to hire a talented Marketing Specialist to join our dynamic team. This is a hybrid position, onsite in our Scottsdale, Arizona office four days per week.

About the Role

This is a hands-on role covering email, lifecycle, product, and promotional marketing on the arrivia marketing team. You will build, optimize, and scale the automated and promotional campaigns that reach our members every day, and email is where those member relationships live.

Your impact shows up fast. Your segmentation, testing, and personalization decisions move real numbers, you get three disciplines in one seat, and you will have room to change the approach when the data says to.

What You'll Own

• Email Campaigns: Create, build, and optimize automated and promotional emails in Marketo and our CMS.
• Lifecycle Programs: Own member journeys from onboarding through re-engagement.
• Product Marketing: Turn product and offer launches into compelling member communications.
• Promotional Campaigns: Deliver high-volume pushes on tight turnarounds without losing quality.
• Segmentation and Personalization: Target campaigns by member preference, demographics, and behavior.
• Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps.
• Performance Analytics: Measure results, spot trends, and feed them into the next optimization.
• Testing and Improvement: Find what is underperforming and fix it without waiting for direction.
• Cross-Functional Partnership: Align with sales, operations, and other teams so the customer journey stays seamless.
• AI-Enabled Marketing: Use modern AI tools for content, audience analysis, and campaign optimization. arrivia is committed to AI-driven innovation and expects our marketers to use AI to work faster and decide better.

What You'll Bring

• Ability to work onsite in our Scottsdale office four days per week.
• 5+ years of marketing experience with a strong grasp of best practices and industry trends.
• Deep, hands-on email marketing expertise. You personally build, segment, test, and deploy. This is the core of the role and the first thing we will ask about.
• Experience across lifecycle, product, and promotional marketing. Strength in several of these matters more than all of them.
• 3+years with Marketo or comparable marketing automation software, a significant advantage.
• B2C experience preferred, B2B background welcome as an addition.
• Strong analytical skills and the habit of letting data drive decisions.
• Excellent written and verbal communication, with email content that resonates.
• Proven cross-functional collaboration and relationship building.
• Comfort in a fast-paced, high-volume environment with quick turnarounds.Initiative and a proactive mindset. You spot what needs fixing and act on it.
• Travel or cruise industry experience is a plus, not a requirement.
• Unlimited PTO
• Exclusive employee travel rates
• Travel discounts through arrivia programs
• Medical, dental, and vision insurance
• 401(k) with company participation

Why arrivia

At arrivia, we power travel loyalty and rewards programs for some of the world's leading brands. Our teams help millions of travelers book memorable experiences while delivering innovative technology and travel solutions to our partners. With a global workforce and a culture built on curiosity, ownership, authenticity, and collaboration, we're creating the future of travel.