Marketing Specialist

Culligan International; Rosemont (IL); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Competitive benefits

Paid time off

Health, dental, vision

Job summary

Zip Water is seeking a Marketing Specialist to bring the brand to life across residential and commercial channels. You will own showroom programs, trade show presence, and new product launch coordination, working with sales, agency partners, and leadership.

The role emphasizes cross-functional collaboration, project management, and a passion for premium brand experiences in plumbing and appliance industries. Occasional travel to shows and events is expected.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–5 years of marketing experience in brand, product, or field/channel marketing.
• Proven project management skills; ability to manage multiple programs and stakeholders.
• Strong written and verbal communication with executive-ready polish.
• Proficiency in Microsoft Office; familiarity with CRM tools (e.g., Salesforce) a plus.
• Willingness to travel 15–20% for trade shows, showroom visits, and team meetings.

Responsibilities

• Execute showroom programs (displays, training, wholesaler communication).
• Coordinate showroom training programs for sales consultants and wholesalers.
• Lead updates for sales enablement tools (literature, sell-sheets).
• Own wholesaler/showroom communication and co-marketing opportunities.
• Coordinate trade show presence; manage timelines, logistics, vendors, and outcomes.
• Define show objectives, messages, and lead capture strategies; post-show follow-up.

Skills

Project management

Communication

Cross-functional collaboration

Detail-oriented

Travel readiness

Education

Bachelor's degree in Marketing/Business

Tools

Microsoft Office

Salesforce

Monday.com

Job description

Position Summary

The Marketing Specialist plays a critical role in bringing Zip Water's brand to life across key touchpoints in the residential and commercial channels. This role owns the execution of our showroom programs, trade show presence, and new product launches — three pillars that directly influence how our brand is experienced by wholesalers, designers, specifiers, and end consumers. The ideal candidate is a highly organized, detail-oriented marketer who thrives on cross-functional coordination, moves projects from concept to reality, and is passionate about elevating premium brand experiences in the plumbing and appliance industries.

Key Responsibilities

• Showroom Programs (Displays, Training & Wholesaler Communication)
• Manage the execution of Zip Water's showroom display program in collaboration with leadership and Zip’s display vendor, including branded display rollouts, graphic and POP updates, ensuring Zip’s in-store experience delivers on brand and business expectations.
• Coordinate showroom training programs for sales consultants and wholesaler teams, ensuring materials, schedules, and follow‑up resources are consistently deployed and measured for impact.
• Lead the on‑going updates and execution for the suite of sales enablement tools (literature, sell‑sheets, etc.).
• Own regular wholesaler and showroom communication (including newsletters, program updates, promotional announcements, and co‑marketing opportunities) to strengthen partner engagement.
• Trade Show & Industry Event Coordination
• Lead coordination and on‑site execution of Zip Water's presence at key industry trade shows (e.g., KBIS, AIA Conference, Specification Summits, and others as‑added), managing timelines, booth logistics, vendor relationships, and cross‑functional stakeholder alignment.
• Partner with leadership team to define show objectives, key messages, product highlights, and lead capture strategies for each event.
• Coordinate pre‑show promotion, on‑site activation and post‑show follow‑up — including lead routing, performance reporting, and recap presentations for leadership.
• Manage trade show budgets, contracts, and inventory of booth assets, giveaways, and collateral.
• New Product Launch Coordination
• Serve as the launch program manager for Zip Water new product introductions, coordinating timelines, deliverables, and cross‑functional stakeholders across marketing, sales, and agency partners.
• Support development and execution of pre‑launch, consumer launch, and specifier launch tactics — ensuring readiness across sales enablement materials, showroom displays, digital assets, PR/media coordination, and trade show integration.
• Maintain launch project plans, track key milestones, and flag risks or dependencies to keep programs on schedule and on budget.
• Partner with agency partners on the development of launch assets, campaign materials, and channel‑specific content.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–5 years of marketing experience, ideally in a brand, product marketing, or field/channel marketing role.
• Proven project management skills with the ability to manage multiple concurrent programs and stakeholders.
• Strong written and verbal communication skills, with an eye for detail and executive‑ready polish.
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook); familiarity with project management and CRM tools (e.g., Monday, Salesforce) a plus.
• Willingness to travel 15-20% for trade shows, showroom visits, and team meetings.

Preferred

• Experience in the plumbing, kitchen & bath, building products, appliances, or premium home goods industries.
• Familiarity with the wholesale distribution channel and/or architecture & design (A&D) specification process.
• Experience coordinating trade show programs and/or new product launches.
• Passion for design, premium brands, and elevated customer experiences.

What You'll Bring

• Executional excellence: You get things done — on time, on budget, and with quality.
• Cross‑functional collaboration: You build strong relationships across sales, agency, and leadership teams.
• Curiosity & initiative: You bring ideas to the table and take ownership of driving programs forward.
• Brand mindset: You care about how Zip Water shows up in the world and hold a high bar for every consumer and partner touchpoint.

Target Salary Range: $65,000 - $80,000 per year. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, geographic location, and business and organizational needs. Full‑time positions are eligible for competitive benefits, including paid time off, health, dental, vision, life, disability benefits and 401(k).