Marketing Specialist

Arizona-Department-of-Public-Safety; Phoenix (AZ); On-site; USD 52,000 - 75,000; Full time

Job summary

Arizona Department of Public Safety seeks an experienced Marketing Specialist to develop and implement a comprehensive marketing strategy in print and multimedia formats for diverse audiences. The role involves creating newsletters, maintaining the department website, and producing materials for public presentations and training programs.

The position requires strong writing, editing, and design skills, plus the ability to analyze complex public safety issues, coordinate with stakeholders, and

Qualifications

• Bachelor's degree in journalism, advertising, marketing or related field.
• Two years of experience or an equivalent combination of education and experience to equal six years.

Responsibilities

• Develop and implement a marketing strategy in print and multimedia formats for diverse audiences.
• Conduct focus groups to identify needs and concerns from stakeholders.
• Maintain content, format and currency of the department website.
• Develop newsletters and other informational tools for stakeholders.
• May write speeches, articles and other media releases.
• Review published materials and propose revisions or changes in scope, format and content.

Skills

Word processing

Desktop publishing

Multimedia tools

Oral presentations

Graphic design

Education

Bachelor's degree in journalism, advertising, marketing or related field

Two years of experience or an equivalent combination of education and experience to equal six years

Tools

Word processing software

Desktop publishing software

Web editing tools

Job description

The Arizona Department of Public Safety is seeking experienced professionals for the Marketing Specialist role. The successful candidate will be responsible for developing and implementing a marketing strategy in both print and multi-media formats for diverse audiences to comprehend complex issues and trends within the public safety community. Performs related duties as assigned. This is a competitive classification. This recruitment will be used to establish an 18-month eligibility list to be used for current and future vacancies.

Must successfully complete the examination process.

Training and Experience Supplemental Questions - Weighted 100%

• 1. Creates electronic documents using word processing and desktop publishing tools, and maintains a marketing database.
• 2. Responsible for a wide variety of marketing projects.
• 3. Maintains content, format and currency of website.
• 4. Conducts focus groups to identify needs and concerns from stakeholders.
• 5. Reviews published materials and recommends revisions or changes in scope, format and content.
• 6. Develops newsletters and other informational tools to keep stakeholders informed of strategic short and long term issues and goals.
• 7. May write speeches, articles and other media releases.

KNOWLEDGE OF:

• 1. principles and practices of marketing, journalism, and public relations.
• 2. principles and practices of composing and editing informational material.
• 3. familiarity with web editing tools and software.
• 4. writing styles to inform, persuade and educate diverse audiences.
• 5. the principals and techniques used in publishing.
• 6. effective marketing methods and techniques.

SKILL IN:

• 1. the use of various word processing, desktop publishing and multi-media tools.
• 2. making oral presentations.
• 3. producing graphic designs, brochures, and other materials for training programs or public presentations.

ABILITY TO:

• 1. develop creative and innovative programs and documents.
• 2. develop and implement marketing plans to support specific goals.
• 3. understand technical information and concepts presented in various forms.
• 4. maintain effective working relationships with other employees, supervisory personnel, state and local officials and the public.
• 5. ability to work effectively in both team and solo assignments.
• 6. communicate effectively both orally and in writing.
• 7. prioritize a variety of projects and work under deadlines.

Requires a Bachelor's degree in journalism, advertising, marketing or other related field and two (2) years of experience OR, an equivalent combination of education and experience to equal six (6) years.

WORKING CONDITIONS/PHYSICAL REQUIREMENTS

Office environment.

Progression to the next step requires an overall performance rating of at least "Standard" in the last 12 months.

Must successfully complete the examination process. FLSA Status: Non-Exempt