Marketing Specialist

Skyline Construction; Orange, Northern (CA, KY); Hybrid; USD 52,000 - 63,000; Full time

Benefits offered by this job

ESOP

Competitive Medical Insurance (incl. H

Dental Insurance

Vision Insurance

401K Plan Matching

Unlimited PTO

Life Insurance

FSA

Gym reimbursement

Job summary

Skyline Construction seeks a Marketing Specialist to develop local marketing activities, including high-quality proposals, branded materials, PR content, and other deliverables that position the company competitively. You will manage pursuits with rapid turnarounds and tight deadlines, ensuring accuracy and brand alignment.

The role covers pursuit management, project marketing, CRM/data management, PR, branding, events, and content development, collaborating with regional teams to maintain

Qualifications

• Bachelor’s degree or equivalent experience in a related field.
• 2+ years of marketing experience, preferably in commercial construction or related industries.
• Experience managing proposals, RFQs, and RFP responses.
• Experience supporting business development and client pursuit activities with technical staff.
• Proven writing and editing abilities with content creation and custom proposals.
• Strong graphic design skills to articulate concepts visually.
• Excellent organizational skills with multiple deadlines.
• Ability to use AI throughout pursuit processes to improve efficiency.

Responsibilities

• Pursuit Management: manage proposals, RFP responses, qualifications packages, and interview presentations.
• Create compelling content, visuals/infographics, and design assets such as resumes and project sheets.
• Coach Operations on interview messaging and post-interview follow-ups.
• Project Marketing: coordinate project marketing efforts, signage, swag, client gifts, photography, videography, and promotional assets.
• Coordinate with vendors for professional photography/videography.
• Develop case studies to market the project portfolio through text and visuals.
• CRM and Data Management: enter data into CRM, support pursuits, resumes/teams, and client information.
• Support bid and resource reporting; assist with client surveys.
• Public Relations: draft press releases, award submissions, and announcements.
• Track media coverage and support company PR efforts.
• Branding: assist with branded materials per brand standards.
• Events and Client Engagement: plan and execute internal/external events; coordinate vendors and materials.
• Represent Skyline at company and industry events.
• Content Development: brainstorm with Marketing Manager and branding team.
• Produce content for bios, project stories, website updates, social media, and internal messaging.
• Marketing Strategy and Collaboration: participate in annual marketing planning.
• Stay current on industry trends and share ideas to elevate initiatives.
• Collaborate with regional teams to coordinate workload and maintain brand alignment.

Skills

Strong writing

Editing abilities

Graphic design sense

Organizational skills

AI usage in pursuit

Communication

Education

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Graphic Design, or related field

Tools

MS Office

Adobe InDesign

Photoshop

Canva

CRM platforms

Job description

Skyline is Building Better Together

Come join us at Skyline Construction, a leader in commercial interior construction founded in 1996. Today, Skyline operates multiple offices located throughout California, Washington, and Illinois.Skyline is 100% employee-owned and has been recognized as one of Inc. Magazine’s Best Workplaces for the past 5 years. We believe that we are “building better together.”

What’s in it for you?

The Marketing Specialist is responsible for developing local marketing activities with a strong focus on leading pursuits that drive new business. This includes creating high-quality proposals, presentations, branded materials, public relations content, and other key marketing deliverables that help position the company competitively. In this role, you will ensure that all materials produced and shared internally or externally reflect the highest level of quality, alignment, and differentiation in the marketplace. The ideal candidate is able to handle work that requires rapid turnaround times and strict deadlines, while maintaining accuracy, organization, and attention to detail.

As a Marketing Specialist you will serve in the following areas:

Pursuit Management

• Manage the full pursuit process including proposals, RFP responses, qualifications packages, and interview presentations.
• Write compelling custom content, develop visuals/infographics, and design assets such as resumes, project sheets, and custom proposal pages.
• Coach Operations teams on interview messaging and structure. Conduct post interview debriefs and prepare follow up materials.

Project Marketing

• Coordinate all project marketing efforts including custom jobsite signage, ordering swag / logowear, client gifts, project photography and videography, and other promotional assets.
• Coordinate with third party vendors to schedule professional photography and videography.
• Develop case studies to market the company’s project portfolio through written content and visuals.

CRM and Data Management

• Data entry into CRM to support pursuits, resumes/teams, and client information.
• Support bid and resource reporting along with related meetings.
• Assist with client survey process.

Public Relations

• Draft and submit press releases, award submissions, and people on the move announcements.
• Track media coverage and support companywide PR efforts.

Branding

• Support the development of branded materials, following companywide brand standards.

Events and Client Engagement

• Assist with planning and executing internal and external events such as sponsorships, client gatherings, networking events, and recruiting activities.
• Coordinate vendors and create supporting presentation materials.
• Represent Skyline at company and industry hosted events.

Content Development

• Brainstorm and develop content with the Marketing Manager and national Branding team.
• Produce written content for biographies, project stories, website updates, social media, and internal messaging.

Marketing Strategy and Collaboration

• Participate in the annual marketing planning process.
• Stay current on industry trends and share new ideas to elevate marketing initiatives.
• Collaborate with regional and companywide marketing teams to coordinate workload and maintain brand alignment.

The successful candidate will possess:

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Graphic Design, or a related field, or equivalent experience.
• 2+ years of marketing experience, preferably in commercial construction, commercial interiors, architecture, engineering, real estate, or related professional services industries.
• Demonstrated experience managing proposals, RFQs, and RFP responses.
• Experience supporting business development and client pursuit activities while working with technical staff.
• Strong writing and editing abilities through demonstrated content creation and custom proposal content.
• Strong graphic design skills used to articulate technical concepts in creative ways through visual communication.
• Strong organizational skills with the ability to manage multiple deadlines.
• Demonstrated ability to use AI throughout the pursuit process, content creation and to create efficiencies in everyday tasks.
• Proficiency in: MS Office, Adobe InDesign, Photoshop & Canva, CRM platforms
• Experience coordinating photography and videography vendor relationships.
• Proactively shares ideas and suggests new initiatives
• Discreet and able to handle sensitive information in a confidential manner
• Ability to multitask and prioritize multiple projects at any given time
• Strong work ethic in a highly demanding environment
• Critical thinking and good judgment to make decisions

Perks and Benefits

• Employee Stock Ownership Plan (ESOP)
• Competitive Medical Insurance plan options including an HSA plan with Company deductible contributions.
• Dental Insurance
• Vision Insurance
• 401K Plan Matching
• Unlimited PTO
• Life Insurance
• Flexible Spending Account (FSA)
• Gym reimbursement program

$37.94 - $45.53 an hour

The actual salary will be carefully considered based on a wide range of factors, including your skills, qualifications, experience, and location. The range is subject to change and may be modified in the future. Based on you meeting our benefit eligibility requirements, we offer the following benefits: health, disability, life, dental, vision, Employee Stock Ownership Program and other retirement plans.

Skyline is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex/gender, sexual orientation, gender identity/expression, marital status, medical condition, national origin, genetic information, ancestry, military/veteran or disability status or any other bases under the law.

AI does not replace the need for critical thinking, skills, expertise, and experience for our positions. When submitting resumes and work samples, your candidacy will be assessed on your own merit and your unique capabilities. Further assessments may be required in the interview process.

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