Marketing Specialist

remarqable; Minneapolis (MN); On-site; USD 65,000 - 105,000; Full time

Job summary

sparQone is seeking a sharp, creative marketer to own the entire content presence from day one. You’ll write, publish, and iterate—working directly with the founder and dev team to shape a narrative that resonates with SMB owners and self-hosters.

You’ll produce blog posts, guides, videos, and newsletters, leveraging AI tools to scale output while maintaining a consistent voice across sparqone.com, developer.sparqone.com, and help.sparqone.com. This is a high-autonomy role.

Qualifications

• Demonstrated ability to own content from idea to publish.
• Experience turning technical topics into reader-friendly content.
• Comfort using AI tools to accelerate writing and production.
• Experience creating multi-channel content across blog, video, and newsletters.

Responsibilities

• Publish 3 blog posts per week, including tutorials and thought pieces.
• Produce technical architecture posts and developer guides with narrative.
• Create product updates, landing page copy, and newsletter content.
• Maintain a consistent voice across sparqone.com, developer.sparqone.com, help.sparqone.com.
• Build and optimize video content for YouTube and short-form formats.
• Drive community engagement on Reddit, forums, and niche sites.

Skills

Strong writer

AI tools proficient

Content strategy

Technical storytelling

Community management

SEO basics

Education

Degree in marketing, journalism, or CS

Tools

WordPress

YouTube

Canva

Job description

• sparQ is building the WordPress of business software - a free, self-hostable operations platform for small businesses that replaces Slack, QuickBooks, Jobber, and a dozen other SaaS tools with one system. We're pre-launch, our product is ready, and now we need to build the audience that will drive it.
• This is a rare opportunity for a sharp, creative, self-driven marketer to own the entire content presence of a product from day one. You won't be managing a content calendar that someone else built. You'll be building it. You'll be writing, producing, publishing, and iterating - and working directly with the founder and dev team.
• We produce technical content for developers and self-hosters, and practical content for small business owners. You'll do both - with AI tools as your force multiplier.

What You’ll Do

Writing & Publishing (your core output)

• Publish 3 blog posts per week - a mix of SEO-driven how-tos, opinion pieces, product updates, and thought leadership targeted at SMB owners and self-hosters
• Help publish technical architecture posts and developer guides in collaboration with the dev team (they'll give you the knowledge, you give it narrative shape)
• Produce comparison pages, landing page copy, product release notes, and newsletter content
• Maintain a consistent voice across all written properties: sparqone.com, developer.sparqone.com, help.sparqone.com

Video & Animation

• Produce short-form explainer and tutorial videos using AI tools (Synthesia, HeyGen, Kling, or similar) for YouTube and social
• Create product walkthroughs, feature highlights, and "how sparQ replaced X" style videos
• Build a YouTube channel presence from scratch - thumbnails, titles, descriptions, channel optimization

Community & Distribution

• Drive organic growth via Reddit (r/selfhosted, r/smallbusiness, r/HVAC, r/Python), Hacker News, Product Hunt, and niche forums
• Help manage the sparQ community forum (Flarum at community.sparqone.com) - seeding discussions, responding to users, surfacing feedback
• Support beta tester outreach for the Ignition program - writing DMs, forum posts, and cold emails

Analytics & Iteration

• Track content performance in Google Analytics 4 across all sparqone.com subdomains
• Use data to figure out what's working and write more of it; kill what isn't
• Report weekly to the founder: what published, what performed, what's next

What We’re Looking For

Hard Requirements

• Strong writer - clear, opinionated, and able to calibrate between "talk to a plumber" and "talk to a Python developer"
• Comfortable using AI tools productively (not just aware of them - actively using them in your workflow)
• Can read and understand technical documentation well enough to explain it to a non-technical audience
• Self-directed - this role has high autonomy and requires someone who creates their own structure

Strong Signals (nice to have)

• Personal blog, newsletter, YouTube channel, or other content property you've built
• Experience with video production or AI video generation tools
• Familiarity with developer communities (GitHub, HN, r/selfhosted, Product Hunt)
• Experience with SEO - keyword research, on-page optimization, link building basics
• Background in or genuine interest in small business / field service / trades industries
• Degree in marketing, communications, journalism, or computer science - or no degree at all with great work to show

We use AI extensively. You should too. Expected stack for this role:

Writing -Claude, ChatGPT, Notion or similar for drafting and editing

Video / Animation - HeyGen, Synthesia, Kling AI, CapCut, or equivalent

SEO - Ahrefs or Semrush (we'll provide access)

Design - Canva, Figma basics, or whatever you use

Community - Discourse forum, Reddit, Hacker News, Product Hunt

What Success Looks Like

30 Days

• You know the product well enough to demo it to a stranger
• First 12 blog posts published across 3 content pillars you defined
• YouTube channel created and first 2 videos published
• Actively posting in 5+ relevant communities

90 Days

• Content machine running at 3 posts/week without prompting
• 10+ YouTube videos live with growing watch time
• At least one piece of content driving meaningful inbound traffic or signups
• Ignition beta program has 50+ engaged testers partly from your outreach

6 Months

• sparQ has a recognizable voice and growing audience in self-hosted and SMB communities
• SEO footprint established - ranking for at least 20 target keywords
• YouTube channel at 500+ subscribers with consistent upload cadence
• Content directly attributable to trial signups and managed hosting conversions