Marketing Specialist

Roylo Partners; Miami (FL); On-site; USD 48,000 - 64,000; Full time

Job summary

Roylo Partners in Miami is seeking a Marketing Specialist to support planning and delivery of marketing activity across the business. You’ll work on campaigns, content, research, promotions, and performance tracking while helping turn marketing plans into organized, measurable activity.

This role suits someone who is detail-oriented, comfortable juggling multiple tasks, and enjoys balancing creative work with practical coordination.

Qualifications

• Prior marketing experience is preferred.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and deadlines.
• Familiarity with social media, email marketing, and analytics platforms is helpful.

Responsibilities

• Plan and support marketing campaigns and initiatives.
• Create and coordinate marketing content and materials.
• Manage content calendars and campaign timelines.
• Research customer behavior, competitors, and market trends.
• Support social media and digital marketing activity.
• Coordinate promotional campaigns and events.
• Monitor campaign activity and prepare performance updates.
• Collaborate with internal teams on marketing requirements.
• Review content for accuracy and consistency.
• Maintain organized marketing records and resources.

Skills

Campaign planning

Content creation

Digital marketing

Analytics

Communication

Organization

Tools

Google Analytics

Mailchimp

Hootsuite

Job description

Full-time | Monday–Friday | 8:30am–5:00pm

Office-based | Permanent position

We’re looking for a Marketing Specialist to support the planning and delivery of marketing activity across the business. You’ll work on campaigns, content, research, promotions, and performance tracking while helping turn marketing plans into organized, measurable activity.

This role would suit someone who is confident working across different marketing tasks, pays attention to detail, and enjoys balancing creative work with practical coordination.

A typical week could involve:

• Planning and supporting marketing campaigns and initiatives
• Creating and coordinating marketing content and materials
• Managing content calendars and campaign timelines
• Researching customer behavior, competitors, and market trends
• Supporting social media and digital marketing activity
• Coordinating promotional campaigns and events
• Monitoring campaign activity and preparing performance updates
• Working with internal teams on marketing requirements
• Reviewing content and materials for accuracy and consistency
• Maintaining organized marketing records, resources, and project information

Monday to Friday

You’ll work regular weekday hours in an office-based environment, supporting a range of marketing projects and collaborating with different teams. Training will be provided on company systems, processes, and marketing platforms.

What We’re Looking For

Previous experience in marketing, communications, digital marketing, content, brand support, or a related field is preferred.

We’re looking for someone who can communicate clearly, manage deadlines, stay organized across multiple projects, and take ownership of assigned work. Familiarity with social media, email marketing, analytics, or digital marketing platforms is helpful.