Marketing Specialist

Strategic Government Resources, Inc.; Mesquite (TX); On-site; USD 42,000 - 60,000; Full time

Job summary

City of Mesquite Parks and Recreation Department is seeking a Marketing Specialist to implement and coordinate marketing strategies and materials. You will promote a favourable public relations image and align messaging with the department's mission across media channels.

The role requires planning, writing, and editing for diverse audiences, managing the department’s web presence, and coordinating external vendors for creative work. A strong portfolio in Adobe tools is essential.

Qualifications

• Bachelor's degree in marketing, communications, public relations, graphic design or closely related field.
• Professional-level work experience may substitute for the bachelor’s degree.
• One year of professional-level work experience may substitute for education, up to four years.

Responsibilities

• Plan, write, edit, and disseminate information to the public via press releases, ads, websites, brochures, flyers, posters, social media, etc.
• Create flyers, posters and booklets using Adobe Creative Suite Software.
• Develop, implement, and monitor annual goals, objectives, and activity measures for the marketing section.
• Identify topics for human interest and educational stories supporting the department’s mission.
• Manage and update the department’s web pages.
• Proficient in photo taking, editing, and presenting for publication or broadcast.
• Coordinate external vendors (photographers, copywriters, designers) to develop communication materials.

Skills

Marketing

Communications

Public relations

Graphic design

Education

Bachelor's degree in Marketing/Communications/Public relations/Graphic design

Tools

Adobe Illustrator

Adobe Creative Suite

Job description

Annual Salary: $42,279.52 min to $60,399.30 max (Depending on qualifications)

GENERAL SUMMARY

Implement and coordinate the marketing strategies and materials for the Parks and Recreation Department. Create, maintain, and promote a favourable public relations image and the mission and vision of the department through a variety of media and marketing tools.

You can search for this position's full job descriptionhere.

SUPERVISION

Supervision is provided by the Director of Parks and Recreation.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. All behaviors comply with the Code of Conduct and Rules of Behavior outlined in Chapter 8 of the General Government Policies and Procedures Manual.
2. Adheres to assigned work schedule as outlined in city and department attendance policies and procedures.
3. Plans, writes, edits, and disseminates information to the public via press releases, advertisements, websites, brochures, flyers, posters, social media, etc. for all Parks and Recreation Department activities.
4. Create flyers, posters and booklets using Adobe Creative Suite Software.
5. Develops, implements, and monitors annual goals, objectives, and activity/performance measures for the marketing section to determine progress.
6. Identifies topics for human interest and educational stories that support the Department’s mission, writes stories on identified projects, and monitors the media for topics affecting the parks and recreation community.
7. Responsible for managing and updating the Department’s web pages.
8. Proficient in photo taking, editing, and presenting for publication or broadcast.
9. Ability to maintain a photo file system and file system on all marketing-related material either created in-house or published by the newspaper, specialty publications or electronic media.
10. Creates, assists with design, and places advertising as appropriate within the budget, matching key messages to target audiences using appropriate mediums.
11. Research, plans, writes, budgets, implements and analyzes marketing plans to deliver key messages to target audiences using a variety of communication tools as appropriate within budget and timeframes to accomplish goals.
12. Identifies, coordinates and manages work of outside vendors (i.e. photographers, copywriters, graphic designers) to develop communication materials.
13. Prepares and submits applications for various national, state and regional awards and other recognition programs.
14. Assist in developing, planning and implementing press tours, groundbreakings, grand openings, receptions and other special events.
15. Attendance is required at all departmental special events and some activities/classes.
16. Answer questions and provide information to the public; receive citizen questions and resolve or refer to appropriate department personnel.
17. Create and coordinate department social media posts and maintain department social media presence.

OTHER DUTIES AND RESPONSIBILITIES

1. May be required to work extended hours, evenings and weekends.
2. Travel to attend meetings, conferences and trainings.
3. Coordinate projects, events and meetings with the Parks and Recreation staff.
4. Provide information and prepare reports as required.
5. Operate the City of Mesquite vehicles.
6. Perform other duties as assigned.

MINIMUM JOB REQUIREMENTS:

Bachelor's degree from an accredited college or university with major coursework in marketing, communications, public relations, graphic design or closely related field.

Professional-level work experience in marketing, communications, public relations, graphic design, or closely related field may substitute for bachelor’s degree requirement.

One year of professional-level work experience may be substituted for each year of required education, up to a maximum substitution of four years.

A High School Diploma or GED is required when substituting professional-level work experience for the bachelor’s degree requirement.

EXPERIENCE

One year of experience working in marketing, communications, public relations, graphic design or closely related field.

One or more years of graphic design, photography and webpage design, including a strong portfolio showcasing advanced proficiency in Adobe Illustrator, is required.

LICENSES AND CERTIFICATES

Possession of a valid driver's license.

WORK SCHEDULE

Monday - Friday 8 am - 5 pm, some evenings and weekends as needed.