Marketing Specialist

Stella-Jones

Lufkin (TX)

On-site

USD 55,000 - 85,000

Full time

14 days+

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Benefits offered by this job

Total benefits package

Annual bonus program

401(k) company match

Paid vacation

Health plans

Job summary

Stella-Jones Utility Products (SJUP) seeks a proactive Marketing Specialist to execute marketing initiatives and deliver high-quality content across product lines. You will develop collateral, digital content, and sales tools while ensuring brand consistency and timely campaigns.

You’ll work with the Marketing Supervisor, Sales, and Engineering to bring strategies to life and travel up to 30% across the US and Canada.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field required.
Two or more years of experience in B2B marketing; five or more preferred.
Marketing experience in manufacturing or industrial markets preferred.
Proficiency in Canva, Microsoft Office and related presentation tools; Adobe Illustrator a plus.
Experience with social media marketing and content scheduling platforms.
Experience creating video content (filming, editing) a plus.
Familiarity with website CMS platforms (e.g., WordPress).
Excellent writing and editing skills with high attention to detail.
Ability to travel within the US and Canada up to 30%.
French language skills a plus (but not required).

Responsibilities

Develop and maintain product collateral, brochures, and presentations.
Create and manage sales enablement materials across product categories.
Plan and manage promotional items and fulfillment.
Format content for RFP and proposals from templates and messaging.
Coordinate case studies and project profiles with Sales and Engineering.
Maintain product documentation libraries for internal use.
Flag content gaps and recommend improvements.
Update product pages on the website as directed.
Draft and schedule social media posts and digital campaigns.
Draft emails, product announcements, and newsletters.
Produce launch materials and internal communications.
Ensure brand standards across materials.
Create multimedia content to support marketing initiatives.
Monitor digital metrics and compile performance reports.
Provide social media training for sales resources.
Research competitor activity and industry trends.
Prepare competitive documents and battlecards.
Support pricing insights when needed.

Skills

B2B marketing

Content creation

Video content

Social media

Campaign management

Branding

Travel up to 30%

Education

Bachelor's in Marketing

Business/Communications

Tools

Canva

Microsoft Office

WordPress

Adobe Illustrator

Job description

Stella-Jones is a leading manufacturer of essential infrastructure products focused on serving utilities and railroads, as well as supplying big box home improvement stores across North America. Headquartered in Montreal, Canada and publicly traded on the Toronto Stock Exchange, Stella-Jones operates a vast network of facilities that employs more than 3,000 employees across the United States and Canada. Built on strong foundations with a coast-to-coast reach, we offer real opportunities for career success and community impact.

To learn more about the company, visit us at: https://www.stella-jones.com/en/inside-stella-jones
To explore our latest quarterly financial updates and press releases, visit: https://www.stella-jones.com/en/investor-relations/press-releases

Position Overview

Stella-Jones Utility Products (SJUP) offers a portfolio of infrastructure solutions to utilities and EPCs across North America. We are seeking a proactive and detail-oriented Marketing Specialist to execute marketing initiatives across the SJUP portfolio.

This role is responsible for the hands-on development and delivery of marketing materials, digital content, and sales enablement tools across all product lines. The Marketing Specialist will collaborate closely with the Marketing Supervisor, Sales teams, and cross-functional stakeholders to bring marketing strategies to life by producing high-quality content, maintaining brand consistency, and ensuring timely execution of campaigns, events, and communications. This is an ideal opportunity for a marketing professional looking to build deep expertise in industrial B2B marketing while contributing to a growing portfolio of infrastructure products.

This is a newly created role and will be office-based at one of our select utility products manufacturing plants in the United States, ideally in the Eastern or Central time zone. Possible locations include our Lufkin, Texas location. This role will involve significant travel across the United States and Canada, expected to be up to 30%.

Key Responsibilities

Sales, Marketing & Communications Execution:

Develop, enhance, and maintain high-quality product collateral, brochures, and presentations as directed by the Marketing Supervisor.
Create and maintain sales enablement materials across product categories, ensuring alignment with approved messaging frameworks and value propositions.
Propose, design and manage promotional items for SJUP, leveraging the SJUP Administrative Assistant to ensure effective fulfillment methods
Format content for RFP and proposal submissions, working from established templates and approved positioning.
Coordinate the development of case studies and project profiles, gathering information from Sales, Engineering, and project teams.
Maintain organized and up-to‑date product documentation libraries for internal use.
Flag content gaps or inconsistencies to the Marketing Supervisor and recommend improvements.

Content & Digital Marketing Execution:

Execute updates to product pages on the company website as directed by the Marketing Supervisor.
Draft and schedule LinkedIn and other social media posts and digital campaigns in accordance with the editorial calendar established by the Marketing Supervisor.
Draft email communications, product announcements, and newsletters for review and approval.
Produce product launch materials and internal communications based on go‑to‑market plans established by the Marketing Supervisor.
Ensure strict compliance with corporate brand standards across all marketing materials.
Create engaging multimedia content, including short‑form and long‑form videos, to support product marketing and brand initiatives.
Monitor digital channel performance metrics and compile reports for the Marketing Supervisor.
Work with Marketing Supervisor to develop social media training and direction for sales resources, including LinkedIn
Research competitor activity, product offerings, and marketing positioning as directed by the Marketing Supervisor.
Gather and organize data on industry trends and relevant utility market developments.
Assist in preparing competitive comparison documents and battlecard updates based on research findings.
Support product positioning analysis and contribute to pricing-related insights on an as‑needed basis, as directed by the Marketing Supervisor and Product Managers.

Trade Shows & Industry Events:

Execute trade show and event logistics, including booth setup, signage, and promotional materials, based on the event strategy defined by the Marketing Supervisor.
Prepare all associated marketing materials, including booth content, handouts, giveaways, and digital displays.
Coordinate pre‑and post‑event communications, including invitations, follow‑up emails, and social media coverage.
Track event leads and support follow‑up campaigns, ensuring timely entry into CRM or tracking systems.
Attend and represent SJUP at trade shows and industry events as required.

Cross‑Functional Coordination:

Work closely with: Marketing Supervisor (for priorities, guidance, and approvals), Sales team (for content needs and field feedback), Engineering (for technical accuracy of materials), Corporate Communications team (for brand and corporate alignment)
Support messaging alignment across all product lines by flagging inconsistencies and implementing updates as directed.
Assist in identifying opportunities to promote bundled or cross‑selling solutions through marketing materials.
Proactively suggest improvements to marketing processes, templates, and workflows.
Stay current with marketing tools, platforms, and industry best practices.
Leverage AI and modern marketing technologies to improve efficiency and content quality in daily work.
All other related tasks as assigned by the Marketing Supervisor.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field required
Two (2) or more years of experience in B2B marketing required; Five (5) or more years preferred
Marketing experience in manufacturing or industrial markets highly preferred
Proficiency in Canva, Microsoft Office and related presentation tools required; Adobe Illustrator experience preferred
Experience with social media marketing and content scheduling platforms required
Experience creating video content (filming, editing, and publishing) a plus
Familiarity with website CMS platforms (e.g., WordPress)
Excellent writing and editing skills with high attention to detail
Ability to travel within the US and Canada up to 30%
French language skills a plus (but not required)

Note: Employment at Stella-Jones in the United States is contingent upon the successful completion of a pre‑employment drug test and criminal background check. Also, there is no visa sponsorship available for this specific position.

Employee Benefits

As a Stella-Jones team member, you will have access to excellent benefits and incentives including: