MARKETING SPECIALIST

Inteplast Group; Livingston (NJ); On-site; USD 60,000 - 90,000; Full time

Job summary

Inteplast Group seeks a Marketing Specialist to conduct market research and analyze data to support business development and sales strategy. You will forecast sales trends, evaluate ROI, and present findings to leadership, driving data-informed decisions across departments.

The role requires a Bachelor’s degree and 2–5 years in marketing analytics or digital marketing, with strong Excel and BI skills. Opportunities include growth and cross-functional exposure.

Qualifications

• Bachelor’s degree in marketing, business, statistics, economics, finance, communications, or related field.
• Strong Excel skills and data analysis to interpret trends and campaign performance.
• Ability to collect, interpret data, and present findings clearly to leadership.
• 2–5 years of experience in marketing analytics, BI, or digital marketing.

Responsibilities

• Monitor and forecast sales trends for commodities and programs.
• Measure performance of marketing programs and sales strategies.
• Devise data collection methods (surveys, market studies, reports).
• Gather customer requirements and market trends to assess demand.
• Collect and analyze pricing, inventory, and vendor/supplier trends.
• Analyze competitors’ pricing, sales, and marketing strategies.
• Analyze data using ERP/CRM/BI tools and Excel; prepare reports.
• Convert data into tables/graphs/reports for sales and executives.
• Collaborate with sales/ops/product teams to address market challenges.
• Participate in meetings to discuss product promotion and distribution.
• Maintain dependable attendance and flexibility for non-standard hours.

Skills

Excel skills (pivot tables, lookups)

Statistics interpretation

Data interpretation

ROI measurement

Education

Bachelor’s degree in Marketing or related field

Tools

CRM platforms

BI software / analytics tools

Enterprise databases

Job description

MARKETING SPECIALIST

POSITION OBJECTIVE

The Marketing Specialist is responsible for conducting comprehensive market research and analysis to support business development, sales strategy, and supply chain operations.

QUALIFICATIONS:

Bachelor’s degree in marketing, business administration, statistics, economics, finance, communications, or a related field.

• Technical Skills:
  • Strong Excel skills, including pivot tables, lookups, and basic data analysis.
  • Understanding of statistics and how to interpret trends, customer behavior, and campaign performance.
• Analytical Skills:
  • Ability to collect and interpret data.
  • Identify market trends and consumer preferences.
  • Measure return on investment (ROI) for marketing campaigns.
  • Present findings clearly to managers and leadership teams.
• Experience
  • Mid-level positions often require 2–5 years of experience in marketing analytics, business intelligence, or digital marketing.

JOB RESPONSIBILITIES

• Monitor and forecast sales trends for specific commodities and programs;
• Measure the effectiveness of marketing programs and sales strategies;
• Devise and evaluate methods for collecting data, including customer surveys, market studies, and industry reports;
• Gather customer requirements, preferences, specifications, testing and delivery, and purchasing trends to assess customer needs, buying habits, and issues, identifying potential markets and factors which may affect product demand;
• Collect data on pricing, inventory, and marketing trends related to vendors and suppliers, and assess pricing strategies;
• Gather data on competitors and analyze their pricing, sales, and methods of marketing and distribution;
• Analyze inventory and sales data using enterprise database systems, CRM platforms, supply chain management tools, business intelligence software, Excel, and other related statistical software;
• Convert complex data and findings into understandable tables, graphs, and written reports for sales team, managers, and executive team review;
• Collaborate with sales, operations, product management, and other internal departments to effectively identify and resolve market-related challenges and support cross-functional business objectives; and
• Attend business meetings to provide management with information and proposals concerning the promotion, prioritization, and distribution of products or services based on current supply chain and market trends.

• Ensure consistent, dependable attendance and demonstrate a willingness to accommodate non-standard work hours as necessary.

• Capable of effectively managing job-related stress and fostering productive workplace interactions.

VISUAL ACTIVITY REQUIRED FOR THIS POSITION:

• Vision to read and clearly observe.