Marketing Specialist

Clayton State University; Lake City (GA); On-site; USD 52,000 - 76,000; Full time

Job summary

Clayton State University in Morrow, GA seeks a Marketing Specialist to plan, create, and execute traditional and digital marketing initiatives that promote Spivey Hall’s brand, performances, and community programs.

The role blends event promotion, print advertising, SEO, email campaigns, and paid online advertising, requiring a creative storyteller who is a meticulous project manager in a dynamic, collaborative arts environment.

Qualifications

• Bachelor's degree and 2–4 years marketing experience across digital and traditional channels.
• Arts marketing experience is preferred.
• Excellent writing, editing, and proofreading skills; strong organizational abilities.
• Proficient with CMS, social media, email platforms, and analytics.

Responsibilities

• Campaign Planning & Execution: develop and schedule integrated campaigns and manage deadlines.
• Content Creation & Management: draft, edit, and publish content; update WordPress CMS; coordinate visuals.
• Social Media Management: maintain content calendars; engage audiences; analyze performance.
• Email Marketing: build and send targeted campaigns; segment audiences; track metrics.
• Advertising & Promotions: support traditional and digital ads; monitor performance and optimize.
• Research & Reporting: conduct market research and prepare campaign performance reports.

Skills

Writing

Editing

Proofreading

Organization

Social media

Email marketing

CMS

SEO basics

Google Analytics

Paid advertising

Adobe Creative Suite

Canva

PatronManager

Teamwork

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

WordPress CMS

Google Ads

Canva

Adobe Creative Suite

Job description

Job Title: Marketing Specialist

Location: Clayton State University

Regular/Temporary: Regular

Full/Part Time: Full-Time

Job ID: 303211

About Us

Located in Morrow, Georgia, Clayton State University is roughly 15 miles southeast of downtown Atlanta. The university offers employees an adaptable, collaborative environment that fosters professional and personal development.

The university is committed to having a positive impact on the State of Georgia and beyond by serving students and the community through broadening access to high-quality education and advancing workforce development. Clayton State offers multiple certificates, Associate's, Bachelor's, and Master's Degree programs, which currently enroll over 5,500 students in challenging campus and online courses.

Clayton State's main campus is situated on 214 beautiful acres in a lakeside setting just minutes from downtown Atlanta, making access to the vibrant metropolitan area swift. The Atlanta-Journal Constitution has named the university a Top Workplace in Atlanta for six consecutive years. The Chronicle of Higher Education also named Clayton State one of 79 higher education institutions across the nation in its list of 2017 Great Colleges to Work For.

Job Summary

The Marketing Coordinator helps plan, create, and execute a variety of traditional and digital marketing initiatives that promote Spivey Hall's brand, performances, and education and community engagement programs. This role combines event promotion, print advertising, and community outreach with digital strategies such as social media, email campaigns, search engine optimization (SEO), and paid online advertising. The ideal candidate is a creative storyteller and meticulous project manager who thrives in a dynamic, artistic, and collaborative environment.

Responsibilities

• Campaign Planning & Execution: Assist in developing, scheduling, and executing integrated marketing campaigns across print, digital, and event channels. Maintain the marketing calendar to ensure deadlines are met and deliverables are completed on time. Collaborate with internal teams and external vendors to produce campaign materials, including flyers, brochures, digital advertisements, and videos.

• Content Creation & Management: Draft, edit, and proofread content for websites, newsletters, press releases, and social media platforms. Update website content through the WordPress content management system (CMS), with a focus on search engine optimization (SEO) best practices. Coordinate photography, videography, and graphic design projects to support marketing initiatives.

• Social Media Management: Develop and manage content calendars across platforms such as Facebook, Instagram, LinkedIn, and YouTube. Create engaging content, monitor and respond to audience interactions, and refine strategies based on performance metrics and analytics.

• Email Marketing: Develop, build, and distribute targeted email campaigns to promote events, news, and special offers. Personalize content for distinct audience segments and analyze campaign performance metrics to drive continuous improvement.

• Advertising & Promotions: Support both traditional advertising efforts, including print, radio, outdoor advertising, and sponsorships, as well as digital advertising initiatives such as Google Ads and paid social media campaigns. Monitor advertising performance and provide data-driven recommendations to improve results.

• Research & Reporting: Conduct market and audience research to identify trends, opportunities, and emerging best practices. Prepare regular reports on campaign performance, highlighting key successes, insights, and areas for improvement.

Required Qualifications

• Education & Experience: Bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience. Two to four years of marketing experience, including work with both digital and traditional marketing channels. Experience in arts marketing is preferred.
• Skills & Competencies: Excellent writing, editing, and proofreading skills. Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously. Proficiency with social media platforms, email marketing platforms, and content management systems (CMS). Basic knowledge of SEO, Google Analytics, and paid advertising. Familiarity with design tools such as Adobe Creative Suite or Canva. Experience with PatronManager is preferred. Ability to work both independently and collaboratively.

Preferred Qualifications

• Preferred Experience: Experience marketing classical music, performing arts, or other live arts organizations is preferred.

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Institutional Values

Clayton State University will have a positive impact on the State of Georgia and beyond by serving students and the community through broadening access to high-quality education and advancing workforce development. Our statement of core values is adaptability, collaboration, excellence, integrity, and people-centered. Each Clayton State University community member is responsible for demonstrating and upholding these standards. More details on Clayton State's Statement of Core Values and Code of Conduct can be found online at https://www.clayton.edu/strategic-plan/mission-vision-values and https://www.clayton.edu/human-resources/current-employees/resources-policies.

Conditions of Employment

Offers of employment are contingent upon completion of a background investigation, including a criminal background check demonstrating eligibility for employment with Clayton State University, as determined by Clayton State University in its sole discretion, confirmation of the credentials and employment history reflected in application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug and alcohol screening. Candidate must disclose potential, actual, or apparent conflicts of interest in compliance.

Offers are made expressly subject to the applicable federal and state laws, statutes, rules, and regulations of this institution and the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Equal Employment Opportunity

Clayton State University is an equal employment, equal access, and equal educational opportunity and affirmative action institution. It is the policy of the University to recruit, hire, train, promote, and educate persons without regard to race, color, national or ethnical origin, age, disability, gender, religion, sexual orientation, gender identity, or veteran status as required by applicable state and federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, AREA, ADA, E.O. 11246, and Rev. Proc. 75-50). Clayton State University is an Affordative Action/Equal Opportunity Institution. For questions or more detailed information regarding this policy, please contact the Clayton State University Office of Human Resources at [phone]. For individuals requiring disability-related accommodations for participation in any event or to obtain print materials in an alternative format, please contact the Disability Resource Center at [phone].

Clery Disclosure

This position may be considered a Campus Security Authority, CSA. A Campus Security Authority is a Clery-specific term that encompasses certain departments, groups, and individual employees who have a duty to report crimes they become aware of, as defined by the Clery Act.