Marketing Specialist

Houston Methodist

Houston, Northern (TX, KY)

Hybrid

USD 90,000 - 110,000

Full time

14 days+

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Job summary

Houston Methodist is seeking a Marketing Specialist to partner with marketing management to drive preference and volume for assigned programs and sponsorships. You will work with hospital stakeholders, physicians, and vendors to develop, implement, measure, and optimize marketing plans.

This client-facing role supports cross-functional teams in digital, web, market research and operations to drive positive change and impact within the organization.

Qualifications

Bachelor’s degree in Business, Marketing, Communications or related field (required).
Four years of experience related to Marketing and Communications.

Responsibilities

Foster and maintain positive relationships with clients and stakeholders.
Develop and implement marketing and sponsorship plans.
Measure KPI performance and optimize campaigns.
Collaborate with cross-functional teams including digital, web, market research.
Manage sponsorship elements and vendor relationships.

Skills

Customer service

Communication

Time management

Team collaboration

Presentation skills

Education

Bachelor’s degree in Business, Marketing, Communications or related field

Tools

MS Office

Job description

At Houston Methodist, the Marketing Specialist position is responsible for partnering with and supporting marketing management in driving preference and volume for assigned programs/service lines and maximizing the impact of assigned sponsorships. This client-facing role fosters positive relationships with hospital stakeholders, physicians and vendors as assigned and contributes to the development, implementation, measurement, and optimization of marketing/sponsorship plans. The Marketing Specialist contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.

FLSA STATUS

Exempt

QUALIFICATIONS

EDUCATION

Bachelor’s degree in Business, Marketing, Communications or related field

EXPERIENCE

Four years experience related to Marketing and Communications

SKILLS AND ABILITIES

Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
Demonstrates professional growth and shows initiative and authority in conversations
Ability to work under pressure and balance many competing priorities and deadlines
Positive and supportive attitude and demeanor
Ability to multi-task and work in an organized manner
Ability to uphold confidential and sensitive information
Proficient in spreadsheet, word-processing and presentation software
Sound judgment and decision making ability, with strong critical thinking skills; understand when to elevate issues
Ability to receive constructive feedback and demonstrate performance improvement including receiving, seeking out and acting on performance feedback
Open to ideas offered by others; works collaboratively and contributes to dialogue
Demonstrative initiative in managing projects and communication with stakeholders
Effective written communication and presentation skills
Ability to engage with the public/consumers in a positive manner and in alignment with Houston Methodist standards

ESSENTIAL FUNCTIONS

PEOPLE ESSENTIAL FUNCTIONS

Fosters and maintains positive relationships with clients, marketing stakeholders, sponsored organizations and vendors.
Demonstrates leadership in meetings and actively participates and provides meaningful contributions that drive decision-making. Clearly identifies next steps.
Contributes to the education of stakeholders related to strategic marketing initiatives that support the organization.
Promotes a positive work environment and contributes to a dynamic team focused work environment that actively helps one another to achieve optimal department and organizational goals.

SERVICE ESSENTIAL FUNCTIONS

Contributes to development of plans, campaigns, creative kickoffs, and event strategy. Implements and measures defined key performance indicators (KPI) performance and forms insights under guidance of manager.
Effectively manages projects with vendors, creative teams with clear communication, timely delivery of assets. Fulfills sponsorship elements to deliver against brand objectives and drive results.
Collaborates with writers, designers to develop content for web, collateral, blog and newsletter articles, advertising and press releases as assigned.
Provides input to clients in an advisory capacity in order to help them make sound business decisions by identifying needs, making assessments, and problem-solving issues at hand.

QUALITY/SAFETY ESSENTIAL FUNCTIONS

Contributes to strategy and performance assessments for programs and service lines, sponsorships and events under guidance of manager. Contributes to the development of effective business cases by gathering and analyzing data and identifying support under guidance of manager.
Contributes to the optimization of the Houston Methodist experience for consumers by identifying opportunities for excellence.
Contributes to the development of clear and concise communications, reports, and presentations with compelling data for leadership.
Develops and reviews marketing collateral and advertising to ensure messaging and photography align with guidelines.

FINANCE ESSENTIAL FUNCTIONS

Submits invoices on time and tracks and adheres to budgets for assigned projects.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS

Contributes to optimizing strategy and initiatives by identifying gaps and opportunities in partnership with manager.
Proactively problem solves under the guidance of manager. Grows and enhances marketing knowledge and abilities. Ensures own career discussions occur with appropriate management.

SUPPLEMENTAL REQUIREMENTS

WORK ATTIRE