Marketing Specialist

Benchmark Construction Company; Ephrata (Lancaster County); On-site; USD 65,000 - 80,000; Full time

Job summary

Benchmark Construction Company is seeking a Marketing Specialist to join our Marketing & Business Development team in Lancaster, PA. You will lead proposals, craft marketing materials, manage content, and support business development initiatives to win client work.

You’ll coordinate interviews, manage CRM campaigns, and build brand‑consistent materials across all channels. A 2–4 year track record in marketing/communications and strong Adobe skills are preferred, with a focus on accuracy and

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent hands‑on experience.
• 2–4 years of experience in marketing, communications, graphic design, or the AEC industry.
• Strong command of Adobe Creative Suite (InDesign, Illustrator, and Photoshop) and Microsoft Office.
• A fresh, creative approach to designing collateral, promotional items, and advertising.
• Strong writing and proofreading skills, with a commitment to accuracy and brand consistency.
• The ability to set priorities, meet firm deadlines, and adapt when priorities shift.
• Skilled at gathering ideas from many contributors while keeping the project focused on key priorities.
• Clear, confident communicator in writing and in person, able to explain ideas and guide others.
• Warm, professional, and comfortable in a variety of settings, from team meetings to client events.
• A sense of urgency, a service-minded attitude, and a work ethic that delivers polished results.

Responsibilities

• Prepare proposals, qualifications submissions, and targeted marketing materials that help Benchmark win work.
• Run kickoff meetings and gather input from estimating, preconstruction, and operations to deliver polished submissions on time.
• Build and maintain a content library of boilerplate, project sheets, team resumes, and past performance data.
• Produce interview materials and presentation prep, lead post-submission debriefs, and track wins and losses.
• Maintain the CRM and use it for marketing campaigns, strategic account reporting, forecasting, and resource planning.
• Represent Benchmark at client, industry, and community events, building relationships that strengthen our reputation.
• Plan and coordinate client, community, and industry events, sponsorships, and trade shows from registration to logistics.
• Partner with owner representatives to plan and execute groundbreakings, topping-off ceremonies, ribbon cuttings, and anniversaries.
• Create graphics for sponsorships, advertisements, new hire and work anniversary announcements, and internal materials.
• Maintain Benchmark’s brand standards across all documents and materials, including website content, org charts, and job site signage.
• Oversee company apparel orders and manage inventory of branded apparel and promotional items.
• Support employee onboarding, recognition efforts, company events, and internal materials alongside the Events Committee.
• Partner with Recruiting on career fairs by updating booth materials, handouts, and giveaways.
• And more: engage in various responsibilities that contribute to the growth of our brand and the success of the Market Growth team.

Skills

Education & Experience

Proven Track Record

Design Expertise

Creative Vision

Attention to Detail

Organization & Time

Facilitation Skills

Communication Excellence

Interpersonal Finesse

Drive & Energy

Education

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent hands-on experience.

Tools

Adobe Creative Suite

InDesign

Illustrator

Photoshop

Microsoft Office

Job description

Marketing Specialist

Application Deadline: 30 November 2026

Department: Marketing & Business Development

Employment Type: Full Time

Location: Lancaster, PA

Reporting To: Kristen Troxell, Marketing Manager

Compensation: $65,000 - $80,000 / year

Description

Who We Are: The core of our identity is a commitment to exceeding our clients’ expectations through employee well-being. We realize that our success starts and ends with our employees, so we have built a culture focused on empowerment and collaboration. We challenge each employee to achieve their full potential through career advancement initiatives, a focus on work-life balance, and a team approach to projects. Based in Lancaster, PA, and Ellicott City, MD, we are a Commercial General Contractor that is formed by our hardworking, driven, and relationship-oriented team.

Who You Are: Someone who thrives in a fast-paced environment where proposals, events, and design requests keep every day interesting. You’re a natural relationship-builder who loves helping others and bringing people together, from estimators and project teams to clients at a groundbreaking. Details matter to you, and you take pride in polished, on-brand work, delivered on time and done right. You’re a creative thinker and a strong facilitator who can turn many voices into one clear story about who Benchmark is.

Your Impact:

• Proposal Development: Prepare proposals, qualifications submissions, and targeted marketing materials that help Benchmark win work.
• Proposal Coordination: Run kickoff meetings and gather input from estimating, preconstruction, and operations to deliver polished submissions on time.
• Content Management: Build and maintain a content library of boilerplate, project sheets, team resumes, and past performance data.
• Interview Preparation: Produce interview materials and presentation prep, lead post-submission debriefs, and track wins and losses.
• Business Development Support: Maintain the CRM and use it for marketing campaigns, strategic account reporting, forecasting, and resource planning.
• Brand Ambassador: Represent Benchmark at client, industry, and community events, building relationships that strengthen our reputation.
• Event Management: Plan and coordinate client, community, and industry events, sponsorships, and trade shows from registration to logistics.
• Project Milestones: Partner with owner representatives to plan and execute groundbreakings, topping-off ceremonies, ribbon cuttings, and anniversaries.
• Graphic Design: Create graphics for sponsorships, advertisements, new hire and work anniversary announcements, and internal materials.
• Brand Standards: Maintain Benchmark’s brand standards across all documents and materials, including website content, org charts, and job site signage.
• Apparel and Promotional Items: Oversee company apparel orders and manage inventory of branded apparel and promotional items.
• Internal Marketing: Support employee onboarding, recognition efforts, company events, and internal materials alongside the Events Committee.
• Recruiting Support: Partner with Recruiting on career fairs by updating booth materials, handouts, and giveaways.
• And More: Engage in various responsibilities that contribute to the growth of our brand and the success of the Market Growth team.

What You Bring (Experiences & Qualifications):

Above all, you are hungry, humble, and people-smart.

• Education & Experience: Bachelor’s degree in Marketing, Communications, or a related field, or equivalent hands‑on experience.
• Proven Track Record: 2–4 years of experience in marketing, communications, graphic design, or the AEC industry.
• Design Expertise: Strong command of Adobe Creative Suite (InDesign, Illustrator, and Photoshop) and Microsoft Office.
• Creative Vision: A fresh, creative approach to designing collateral, promotional items, and advertising.
• Attention to Detail: Strong writing and proofreading skills, with a commitment to accuracy and brand consistency.
• Organization & Time Management: The ability to set priorities, meet firm deadlines, and adapt when priorities shift.
• Facilitation Skills: Skilled at gathering ideas from many contributors while keeping the project focused on key priorities.
• Communication Excellence: Clear, confident communicator in writing and in person, able to explain ideas and guide others.
• Interpersonal Finesse: Warm, professional, and comfortable in a variety of settings, from team meetings to client events.
• Drive & Energy: A sense of urgency, a service-minded attitude, and a work ethic that delivers polished results.

Why Choose Benchmark?

• A Culture Built to Care: At Benchmark, taking care of people isn’t a tagline; it’s a core value. Through our Built to Care initiative, we focus on your whole well-being: mental, physical, financial, emotional, and professional. When our people thrive, our projects and communities do too.
• A Strong Team Environment: You’ll join a team that genuinely enjoys working together. We have each other's backs. We celebrate often, and create space for everyone to belong, whether at picnics, appreciation events, or spontaneous “just because” moments.
• Wellbeing That Means Something: Enjoy wellness support that goes far beyond the basics: free and unlimited counseling sessions for you and your dependents, an on‑site fitness center, nutritional services, biometric screenings, and a strong focus on safety so everyone goes home healthy.
• Growth & Development at Every Stage: Through Benchmark University, Leadership Development, career pathing, personal development plans, tuition reimbursement, and access to professional groups, you’ll have clear ways to learn, grow, and lead — from day one and throughout your career.
• Innovative, Forward-Thinking Work: Construction is always evolving, and so are we. You’ll work with modern tools, technology, and systems that keep us ahead of the curve.
• Your Voice Matters Here: Between our Mentorship Program, employee resource groups, and cross‑company collaboration, you have real opportunities to shape the direction of Benchmark and make a meaningful impact.
• A Dynamic Industry: Every day brings something new — new challenges, new wins, new opportunities to build what matters. If you love variety, problem‑solving, and working with great people, you’ll love it here.