Marketing Specialist

Evolving Solution Services; Carmel (IN); On-site; USD 50,000 - 55,000; Full time

Job summary

LittleStar Centers, Inc. in Carmel, IN seeks a Marketing Specialist to manage social media, develop digital and print materials, and drive outreach that supports our mission.

You will coordinate content calendars, write engaging posts, and collaborate with leaders to tell authentic stories while protecting HIPAA privacy and brand consistency. This full-time role requires a creative storyteller with strong writing and project-management skills, plus experience with Canva, Adobe, VistaCreate, and

Qualifications

• Minimum qualifications include a high school diploma or GED.
• Ability to manage multiple projects with strong organizational skills.
• Proven ability to write and edit engaging social media content.
• Experience with Canva, Adobe, or VistaCreate and Microsoft Office.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with LittleStar’s mission.
• Create and maintain a content calendar across platforms (Facebook, Instagram, LinkedIn).
• Write, design, schedule, and publish engaging social media content and program highlights.
• Monitor engagement, respond to comments professionally, and track performance metrics.

Skills

Creative storytelling

Content calendar management

Strong writing

Team collaboration

Education

High school diploma or GED

Tools

Canva

Adobe

VistaCreate

Microsoft Office

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Specialist

Full Time Professional Carmel, IN, US

2 days ago Requisition ID: 1029

Salary Range: $50,000.00 To $55,000.00 Annually

Have a creative mind and want to use it to help support the neurodiverse community? Get paid for posting on social media! Come join LittleStar as the Marketing Specialist and help promote our mission of Inclusive, high quality care and advocacy for neurodiverse individuals and their communities.

The Social Media and Marketing Specialist supports LittleStar’s mission by creating compelling content that increases awareness, strengthens community engagement, promotes programs and services, supports employee recruitment, and demonstrates the impact LittleStar makes in the lives of neurodiverse individuals and their families.

This position is responsible for managing LittleStar’s social media presence, developing digital and print marketing materials, coordinating content calendars, supporting organizational campaigns and events, and helping ensure consistent use of the LittleStar brand. The specialist will work closely with leaders and employees across the organization to identify meaningful stories and translate them into engaging, respectful, and mission-centered communications.

The Social Media and Marketing Specialist will be a creative storyteller, organized project manager, strong writer, and collaborative partner who can manage multiple priorities while protecting the privacy and dignity of the individuals LittleStar serves.

• Develop and manage a comprehensive social media strategy aligned with LittleStar’s mission, strategic priorities, and communication goals.
• Create and maintain a consistent content calendar across platforms such as Facebook, Instagram, LinkedIn, and other appropriate channels.
• Write, design, schedule, and publish engaging social media content, including stories, photographs, graphics, short-form videos, employee features, program highlights, educational content, and event promotions.
• Monitor comments, messages, reviews, and community engagement, responding or escalating concerns in a timely and professional manner.
• Stay informed about social media trends, platform updates, and emerging opportunities that could benefit LittleStar.
• Track social media performance and provide regular reports and recommendations based on engagement, reach, audience growth, and other relevant metrics.
• Identify and develop meaningful stories that demonstrate LittleStar’s impact on patients, families, employees, and communities.
• Interview employees, families, community partners, and other stakeholders to develop authentic and engaging content.
• Produce written, photographic, graphic, and video content for digital and print use.
• Ensure all stories and images are used with appropriate authorization and in compliance with HIPAA, organizational policies, and applicable privacy requirements.
• Assist with developing and implementing marketing strategies for LittleStar’s programs, services, events, fundraising initiatives, and community partnerships.
• Create marketing materials such as flyers, brochures, advertisements, presentations, signage, newsletters, digital graphics, and promotional items.
• Support marketing efforts designed to increase program awareness, patient referrals, employee recruitment, community engagement, and philanthropic support.
• Help maintain consistent application of LittleStar’s visual identity, brand standards, mission, vision, values, and organizational voice.
• Coordinate with vendors, printers, photographers, videographers, and other external partners as needed.
• Assist with maintaining and updating website content to ensure information is timely, accurate, accessible, and aligned with LittleStar’s brand.
• Partner with Human Resources to create recruitment marketing campaigns that communicate LittleStar’s culture, employment opportunities, and employee experience.
• Develop employee spotlights, workplace culture content, recognition posts, and other materials that strengthen employee engagement and recruitment.
• Provide marketing and communications support for fundraising events, community outreach activities, conferences, employee events, and program initiatives.
• Develop event-related social media content, invitations, signage, presentations, sponsorship materials, and promotional campaigns.
• Attend selected LittleStar activities and events to capture photographs, video, interviews, and real-time social media content.
• Maintain organized records of projects, approvals, consent forms, vendor relationships, and marketing materials.
• Assist with managing marketing-related expenses within established budgets.
• Maintain confidentiality and comply with HIPAA, organizational policies, brand standards, and professional ethical expectations.
• Perform other duties that support LittleStar’s mission and organizational priorities.

Minimum Qualifications

• High school diploma or GED required
• Must be 18 years of age or older
• Must have a valid driver’s license
• Energetic, forward-thinking, and creative individual with high ethical standards, positive team player with a professional image
• Previous experience in design software such as Canva, Adobe, or VistaCreate
• Proficient in Microsoft Office
• Strong knowledge of Social Media platforms including Facebook, Instagram, and LinkedIN
• Strong organizational and time management skills along with the ability to manage multiple projects.
• Good judgement and creative thinking skills
• Discretion in matters that need to remain private, as well as HIPAA and PHI
• Possess a genuine passion for and understanding of the mission of LittleStar Centers, Inc.
• Ability to work with a broad range of diverse stakeholders

Condition of Employment

• Must successfully pass the initial and updated criminal history, background, and record checks, which include driving history checks.
• Must wear appropriate Personal Protective Equipment (PPE), as provided by LittleStar, as required, for illness (i.e. masks, etc.).

Position operates in a professional office environment. This role routinely uses standard office equipment, such as computers, phones, copiers, filing cabinets, scanners, and fax machines.

Must be able to work with diverse populations of individuals and families from each generation represented in the workforce. This position may be eligible for telecommuting per the telecommuting policy depending on organizational needs and at supervisor’s discretion.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk, use hands to finger, handle or feel; and reach with hands and arms.

Reasonable accommodation may be made for those who are able to perform the essential duties of the job.

Position Type, Expected Hours of Work and Travel

This is a full-time position. The days and hours of work are Monday through Friday, with core office hours being 8:30 - 4:30 p.m., with availability for crisis and emergencies when needed. This position regularly requires long hours and frequent weekend work.

This position requires regular travel. Frequently travel is outside the local area.