Marketing Specialist

Radco Truck Accessory Store; Brainerd (MN); On-site; USD 48,000 - 55,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Supplemental Insurance options

Life Insurance

Employer sponsored 401(k) & match

Paid Time Off

Designated Paid Holidays

Job summary

Radco Truck Accessory Store is seeking a marketing-focused individual in Brainerd, MN to plan and execute campaigns across digital, social, email, radio, and print. The role emphasizes content creation for websites and social platforms, video production, and responsive engagement with reviews.

The position collaborates with retail stores and the E-commerce team to boost online and in-store sales, while maintaining consistent branding and knowledge of automotive aftermarket products.

Qualifications

• 1-2 years of marketing experience.
• A good working knowledge of marketing practices.
• Strong attention to detail and accuracy.
• Effective communication and interpersonal skills.
• Ability to work independently and as part of a Team.

Responsibilities

• Lead planning and executing marketing campaigns across digital, social, email, radio, and print channels.
• Create and manage content for websites, social media, email campaigns, and product launches that appeal to both current and prospective Guests and Customers.
• Create organic and original short form video content for our social media accounts.
• Drafts and posts responses to all online reviews on Google, Facebook, and other platforms.
• Effectively request and track Co-op dollars from Vendors, and ensure the dollars are spent on approved advertising that increases brand visibility.
• Coordinate product photography, videos, and promotional content.
• Works with each of our retail stores to ensure high-quality in-store signage and displays that represent us well.
• Lead coordination for trade shows, events, and other marketing efforts.
• Monitor campaign performance and prepare reports on engagement and ROI.
• Maintain brand consistency across all marketing platforms and materials.
• Work cohesively with the Radco Leadership Team and the Radco Retail Store Managers.
• Collaborate with our E-commerce team to drive online sales.
• Develop and maintain an extensive knowledge of the Automotive Aftermarket products offerings.
• Assist with other marketing projects and tasks as required.

Skills

Marketing experience

Attention to detail

Communication skills

Team collaboration

Job description

This position will support and execute marketing initiatives that promote our aftermarket accessories company across retail, digital, and wholesale channels. This role is ideal for a creative, detail-oriented marketer with a passion for automotive products and brand building.

This Position Will Be Responsible For

• Lead the charge with planning and executing marketing campaigns across digital, social, email, radio, and print channels
• Create and manage content for websites, social media, email campaigns, and product launches that appeal to both current and prospective Guests and Customers
• Create organic and original short form video content for our social media accounts
• Drafts and posts responses to all online reviews on Google, Facebook, and other platforms
• Effectively request and track Co-op dollars from Vendors, and ensure the dollars are spent on approved advertising that increases brand visibility
• Coordinate product photography, videos, and promotional content
• Works with each of our retail stores to ensure high-quality in-store signage and displays that represent us well
• Lead coordination for trade shows, events, and other marketing efforts
• Monitor campaign performance and prepare reports on engagement and ROI
• Maintain brand consistency across all marketing platforms and materials
• Work cohesively with the Radco Leadership Team and the Radco Retail Store Managers
• Collaborate with our E-commerce team to drive online sales
• Develop and maintain an extensive knowledge of the Automotive Aftermarket products offerings
• Assist with other marketing projects and tasks as required.

Required Skills And Qualifications

• 1-2 years of marketing experience.
• A good working knowledge of marketing practices.
• Strong attention to detail and accuracy.
• Effective communication and interpersonal skills.
• Ability to work independently and as part of a Team.

The starting annual salary range for this position is $48,000 - $55,000+ and will be evaluated based upon relevant skills, training, experience, education, and other job-related factors permitted by law.

We Offer YOU

• Opportunity for growth within our Company!
• Leader in our industry for overall Employment Package!
• Medical Insurance
• Dental Insurance
• Supplemental Insurance options
• Life Insurance
• Employer sponsored 401(k) & match
• Paid Time Off
• Designated Paid Holidays

The Health, Wellness, and Safety of our Team Members is a Top Priority for our Company!