Marketing Specialist

GBTA; Alexandria (VA); On-site; USD 50,000 - 70,000; Full time

Job summary

GBTA in Alexandria, Virginia is searching for a Marketing Specialist responsible for coordinating and executing B2B marketing projects aimed at maximizing revenue through effective marketing campaigns. This role includes generating leads and increasing the brand's visibility through GBTA events.

The ideal candidate will possess a Bachelor's degree and 2-3 years of marketing experience, showcasing strong skills in email marketing, data management, and effective communication.

Qualifications

• 2-3 years of experience in marketing preferred.
• Comfortable using a suite of online marketing tools.
• Attention to detail is a must.

Responsibilities

• Assist with marketing campaign strategy and execution.
• Prepare and analyze digital marketing campaign reports.
• Work with marketing production and online marketing teams.

Skills

Execution of email marketing campaigns

Lead generation

Strong copywriting skills

Experience with Google Analytics

Proficiency in Excel

Organizational skills

Education

Bachelor's Degree

Tools

Marketing automation platforms

Pardot

InDesign

Photoshop

Job description

The Marketing Specialist is primarily responsible for coordinating and implementing B2B marketing projects for GBTA events as assigned. This position will successfully assist the sales and marketing team to maximize revenue by implementing and measuring marketing campaigns. Objectives include generating leads and increasing brand awareness for B2B marketing products and exhibit space at events.

Job Duties:

• Assist with marketing campaign strategy and execution for global GBTA events
• Successfully liaise across the organization to support stakeholder goals and objectives
• Assist with marketing analytics and metrics for each product or event and regularly track progress towards goal
• Prepare and analyze digital marketing campaign reports and apply that knowledge to the overall digital marketing strategy to enhance the customer journey
• Manipulate and manage large amounts of data using spreadsheets or other data management tools
• Work with cross-functional teams on special projects relating to the marketing and support of our products
• Work with marketing production (copywriting, design, web, SEO, email, mobile), online marketing (Pardot, search, social), telemarketing, and PR services
• Continually test, iterate, and innovate to find new and superior methods to market GBTA products
• Adapts to the changing needs of the department, develops new skills, and assists with projects outside of normal job responsibilities as needed

Qualifications

Must-Have Skills and Qualifications:

• Bachelor’s Degree
• 2-3 years of experience in marketing preferred
• Ability to execute email marketing and social campaigns
• Ability to execute ROI reporting
• Comfortable using a suite of online marketing tools
• Familiarity with B2B marketing, lead generation, and sales processes
• Strong copywriting and editing skills
• Successful at managing time and highly organized
• Attention to detail is a must
• Proficient in Excel and PowerPoint
• Experience with a marketing automation platform, Google Analytics, InDesign, and Photoshop a plus
• Desire to continually test and learn with a strong focus on data
• Strong focus on goal achievement
• Passion for marketing and familiarity with standard concepts, practices, and marketing procedures
• Reliable team member and leader who is willing to do whatever is necessary to ensure our mutual team success

Additional Information

All your information will be kept confidential according to EEO guidelines.