Marketing Services Representative- Corporate Marketing & Branding

gaig; Cincinnati (OH); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision coverage

401(k) match

Employee stock purchase plan

Commuter benefits

Paid time off

Job summary

Great American Insurance Group is seeking a Marketing Services Representative to serve as a trusted marketing advisor to our business units. You will connect people, ideas, and resources from concept to execution, partnering with Digital Marketing, Creative Services, and Communications to drive integrated campaigns.

The role requires a Bachelor’s in Marketing/Communications or related field and 3+ years in marketing, with strong writing and stakeholder management.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field, or equivalent experience
• Generally, 3+ years of experience in marketing, communications, project leadership, account management or related field
• Strong communication, relationship building and stakeholder management skills
• Strong writing, editing and storytelling skills with attention to detail and brand alignment
• Experience supporting integrated marketing initiatives across a variety of channels
• Strong organizational and project management skills, with ability to manage multiple priorities across diverse stakeholders
• Familiarity with data-driven communication strategies and performance metrics
• Insurance or financial services experience a plus
• Experience with Salesforce Marketing Cloud a plus

Responsibilities

• Serve as a primary marketing contact for assigned business units, building strong relationships and understanding goals
• Partner with business leaders to identify opportunities, develop marketing strategies and recommend solutions
• Lead marketing projects from intake through execution, coordinating timelines, resources, stakeholders and deliverables
• Collaborate with Digital Marketing, Creative Services, Corporate Communications, Legal and other internal teams to develop integrated campaigns across video, social, email, media, web and print
• Track project progress and proactively communicate updates to stakeholders
• Monitor industry trends and market insights to inform planning and decision-making
• Analyze marketing performance data to identify insights and opportunities for optimization
• Identify opportunities to improve processes, strengthen collaboration and enhance effectiveness
• Perform other duties as assigned

Skills

Communication

Relationship building

Stakeholder management

Writing

Storytelling

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Salesforce Marketing Cloud

Job description

Be Here. Be Great. Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group's member companies are subsidiaries of American Financial Group. We combine a \"small company\" culture where your ideas will be heard with \"big company\" expertise to help you succeed. With over 30 specialty and property and casualty operations, there are always opportunities here to learn and grow.

At Great American, we value and recognize the benefits derived when people with different backgrounds and experiences work together to achieve business results. Our goal is to create a workplace where all employees feel included, empowered, and enabled to perform at their best.

This position is not eligible for employment visa sponsorship. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Are you a curious, collaborative marketer who enjoys building relationships, turning ideas into action and helping businesses achieve their goals?

We're looking for a Marketing Services Representative to serve as a trusted marketing advisor to our business units and help connect the people, ideas and resources that bring marketing initiatives to life. In this role, you'll work closely with business stakeholders to understand their objectives, identify opportunities and guide marketing initiatives from concept through execution.

As part of the Corporate Marketing & Branding department, you'll partner with highly specialized businesses and work alongside experts in areas such as digital marketing, creative services and communications. You'll gain broad exposure to the organization, contribute to a wide variety of marketing campaigns and help ensure business goals are translated into effective marketing solutions.

Great American’s culture is built on connection, shared learning and strong relationships. To support this, employees in this role are expected to be on-site four days a week, with the flexibility to work one day remotely.

Essential Job Functions and Responsibilities

• Serve as a primary marketing contact for assigned business units, building strong relationships and developing an understanding of their goals, challenges and opportunities.


• Partner with business leaders to identify opportunities, develop marketing strategies and recommend solutions that drive business outcomes.


• Lead marketing projects from intake through execution, coordinating timelines, resources, stakeholders and deliverables.


• Collaborate with Digital Marketing, Creative Services, Corporate Communications, Legal and other internal teams to develop and execute integrated marketing initiatives across video, social media, email, media, web and print platforms.


• Track project progress and proactively communicate updates to stakeholders.


• Monitor industry trends and market insights to inform marketing planning and decision-making.


• Analyze marketing performance data to identify insights, measure effectiveness and recommend opportunities for optimization.


• Identify opportunities to improve processes, strengthen collaboration and enhance marketing effectiveness.


• Performs other duties as assigned.

Job Requirements

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent experience


• Generally, 3+ years of experience in marketing, communications, project leadership, account management or a related field


• Strong communication, relationship building and stakeholder management skills


• Strong writing, editing and storytelling skills with attention to detail and brand alignment


• Experience supporting integrated marketing initiatives across a variety of channels


• Strong organizational and project management skills, with the ability to manage multiple priorities and coordinate work across diverse stakeholders and teams


• Familiarity with data-driven communication strategies and performance metrics


• Insurance or financial services experience a plus


• Experience with Salesforce Marketing Cloud a plus

Business Unit:

AFG Corporate Marketing and Branding

Benefits:

We offer competitive benefits packages for full-time and part-time employees*. Full-time employees have access to medical, dental, and vision coverage, wellness plans, parental leave, adoption assistance, and tuition reimbursement. Full-time and eligible part-time employees also enjoy Paid Time Off and paid holidays, a 401(k) plan with company match, an employee stock purchase plan, and commuter benefits.

Compensation varies by role, level, and location and is influenced by skills, experience, and business needs. Your recruiter will provide details about benefits and specific compensation ranges during the hiring process. Learn more at http://www.gaig.com/careers.

*Excludes seasonal employees and interns.