Marketing & Sales Coordinator

Bassett Mechanical; Kaukauna (WI); On-site; USD 42,000 - 66,000; Full time

Job summary

Bassett Mechanical in Wisconsin seeks a Marketing Coordinator to coordinate development, production, and distribution of marketing materials. You will support campaigns, ensure brand consistency across all materials, and maintain marketing asset libraries and templates.

You will assist with content creation and communications, digital marketing, website updates, SEO, email campaigns, CRM administration, and event coordination.

Qualifications

• Associate's or Bachelor's degree in Marketing, Communications, Business, Public Relations, Graphic Design, or a related field.
• Minimum of 2 years of marketing, communications, sales support, event coordination, or related experience.

Responsibilities

• Coordinate the development, production, and distribution of marketing materials and collateral.
• Assist in executing marketing campaigns that support company growth, customer retention, recruiting, and brand awareness.
• Ensure consistency of the Bassett brand across all marketing and communication materials.
• Maintain marketing asset libraries, templates, and digital files.
• Support advertising, sponsorship, and promotional initiatives.
• Assist with the creation and distribution of internal and external communications, including newsletters, articles, project spotlights, press releases, case studies, and associate communications.
• Draft, proofread, edit, and format marketing and sales content.
• Coordinate photography, video, and other visual content for marketing initiatives.
• Assist with production of company videos, presentations, and digital media content.
• Assist with social media planning, content creation, posting, and engagement.
• Support website updates, content management, and search engine optimization (SEO) initiatives.
• Assist with email marketing campaigns and marketing automation activities.
• Monitor marketing performance metrics and compile reporting data.
• Support proposal development by coordinating content, formatting documents, and maintaining proposal resources and templates.
• Assist with the creation and maintenance of sales presentations and customer-facing materials.
• Support CRM administration through data entry, list management, reporting, and user assistance.
• Help coordinate lead tracking and marketing support activities for business development efforts.
• Coordinate company participation in trade shows, customer events, career fairs, recruiting events, and community engagement activities.
• Manage event registrations, attendee communications, logistics, signage, promotional materials, apparel, and giveaways.
• Support recruiting marketing initiatives and employer branding efforts.
• Coordinate event follow-up communications and reporting.
• Track project schedules, deadlines, and deliverables.
• Coordinate vendor relationships for printing, promotional products, apparel, signage, and marketing materials.
• Assist with invoice processing, budget tracking, and purchase requests.
• Maintain marketing inventory, including promotional products and event materials.
• Organize and maintain department files and records.
• Promote and support Bassett Mechanical's mission, values, and brand standards.
• Support and maintain a safe and Lean working environment.
• Participate in continuous improvement initiatives.
• Perform other duties as assigned.

Skills

Written & verbal communication

Organizational skills

Attention to detail

Team collaboration

Content creation

Education

Associate's or Bachelor's degree in Marketing, Communications, Business, Public Relations, Graphic Design, or related field

Tools

Microsoft Office Suite

CRM software

Website CMS

Job description

Position Responsibilities:

Marketing & Brand Support

• Coordinate the development, production, and distribution of marketing materials and collateral.
• Assist in executing marketing campaigns that support company growth, customer retention, recruiting, and brand awareness.
• Ensure consistency of the Bassett brand across all marketing and communication materials.
• Maintain marketing asset libraries, templates, and digital files.
• Support advertising, sponsorship, and promotional initiatives.

Content Creation & Communications

• Assist with the creation and distribution of internal and external communications, including newsletters, articles, project spotlights, press releases, case studies, and associate communications.
• Draft, proofread, edit, and format marketing and sales content.
• Coordinate photography, video, and other visual content for marketing initiatives.
• Assist with production of company videos, presentations, and digital media content.

Digital Marketing

• Assist with social media planning, content creation, posting, and engagement.
• Support website updates, content management, and search engine optimization (SEO) initiatives.
• Assist with email marketing campaigns and marketing automation activities.
• Monitor marketing performance metrics and compile reporting data.

Business Development & Sales Support

• Support proposal development by coordinating content, formatting documents, and maintaining proposal resources and templates.
• Assist with the creation and maintenance of sales presentations and customer-facing materials.
• Support CRM administration through data entry, list management, reporting, and user assistance.
• Help coordinate lead tracking and marketing support activities for business development efforts.

Events & Recruiting Support

• Coordinate company participation in trade shows, customer events, career fairs, recruiting events, and community engagement activities.
• Manage event registrations, attendee communications, logistics, signage, promotional materials, apparel, and giveaways.
• Support recruiting marketing initiatives and employer branding efforts.
• Coordinate event follow-up communications and reporting.

Administrative & Project Coordination

• Track project schedules, deadlines, and deliverables.
• Coordinate vendor relationships for printing, promotional products, apparel, signage, and marketing materials.
• Assist with invoice processing, budget tracking, and purchase requests.
• Maintain marketing inventory, including promotional products and event materials.
• Organize and maintain department files and records.

Team Participation

• Promote and support Bassett Mechanical's mission, values, and brand standards.
• Support and maintain a safe and Lean working environment.
• Participate in continuous improvement initiatives.
• Perform other duties as assigned.

Summary of Skills, Knowledge, and Abilities

Education & Experience

• Associate's or Bachelor's degree in Marketing, Communications, Business, Public Relations, Graphic Design, or a related field preferred.
• Minimum of 2 years of experience in marketing, communications, sales support, event coordination, or a related role preferred.

Knowledge & Skills

• Strong written, verbal, and interpersonal communication skills.
• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Experience with CRM platforms and marketing software preferred.
• Familiarity with social media platforms, email marketing tools, and website content management systems.
• Strong attention to detail and commitment to quality.
• Ability to work independently and collaboratively in a fast-paced environment.
• Basic graphic design, photography, and content creation skills preferred.
• Strong customer service mindset and professional demeanor.