Marketing & Sales Coordinator

Schiffer Publishing Ltd.; Atglen (Chester County); On-site; USD 45,000 - 65,000; Full time

Job summary

Schiffer Publishing in Pennsylvania is seeking a Marketing and Sales Coordinator to support marketing and publicity for our non-fiction titles across Schiffer imprints. You will help develop creative campaigns, coordinate assets, and track campaign performance with the Director of Sales and Marketing.

You’ll work closely with editorial, design, and sales teams, manage newsletters and direct-to-consumer outreach, pitch books to trade media, and assist at trade shows and events, while supporting

Qualifications

• Bachelor's degree in marketing, communications, or related field preferred.
• 1–2 years of relevant work experience.
• Interest in book marketing, media outreach, and analytics.
• Able to work in a fast-paced environment and meet deadlines.
• Microsoft and Google suite experience. Familiarity with Adobe tools a plus.

Responsibilities

• Provide day-to-day marketing and publicity support to the team.
• Manage newsletters and digital campaigns with input from title marketers.
• Pitch books to trade media and consumer outlets for coverage.
• Coordinate assets (images, media links) for Edelweiss and campaigns.
• Support trade shows, events, and post-show outreach.

Skills

Time management

Organization

Communication

Adaptability

Teamwork

Education

Bachelor's degree in marketing/communications

Tools

Microsoft Office

Google Workspace

Adobe InDesign

Photoshop

Canva

Job description

Marketing and Sales Coordinator

Schiffer Publishing is a leading independent publisher based in Pennsylvania, specializing in high-quality nonfiction books across a wide range of topics including art, military history, crafts, mind-body-spirit, and more.

We’re looking for a Marketing and Sales Coordinator to support sales initiatives and the development and implementation of creative, tailored marketing and publicity campaigns for our non-fiction titles across all Schiffer imprints. This role reports directly to the Director of Sales and Marketing and supports that role, as well as the title marketers for each Schiffer imprint. This role also requires close collaboration and communication with editorial, design, and sales teams internally, and at times, authors externally.

Responsibilities include:

• Provide day-to-day, seasonal, and process/systems and organizational support to the marketing and publicity team, including, but not limited to:
• Manage, build, deploy, and analyze results for department's direct-to-consumer and b-to-b newsletters, with input and approval from title marketers
• Actively pitch books to trade media like Publishers Weekly, Shelf Awareness, Kirkus, Library Journal, etc. for review coverage and features, keeping that contact list current and reporting on confirmed placements
• Assist team with pitching of books to consumer media
• Send review copies to consumer media contactsas needed (magazines, blogs, podcasts, etc.)
• Proactively keep department media contact lists current
• Work with sales team to help manage content (e.author images, media links, advertising, etc.) for Edelweiss (industry system for sales reps and book buyers)
• Asset and marketing collateral creation for department (press releases, media kits, sell sheets, ads, social content, etc.), working with Schiffer design team as needed
• Support M&P team with advertising research, bookings, and results reporting
• Social media posting support as needed
• Create Amazon A+ content images (directly, or via the marketing designer) and modules, as needed
• Research, create, and maintain influencer lists for specific titles or book categories
• Department mailings
• Maintain and manage the marketing & publicity department external facing email inbox, fielding questions and requests directly, and forwarding to the appropriate team member as needed
• Field ad-hoc admin requests from marketing team and other internal Schiffer teams (sales, production, design, etc.)
• Coordinate Digital Outreach Campaigns
• Maintain monthly cadence of newsletters to sales teams
• Identify customer categories for targeted outreach
• Collaborate with campaign leads regarding content, target audience, special offers
• Review campaign analytics and make recommendations based on results
• Coordinate Trade Shows & Events
• Manage registration and exhibitor requirements
• Maintain trade show calendar to ensure that all deadlines and deliverables are met
• Partner with internal team to coordinate sales and marketing collateral, show specials, title list, and show services
• Coordinate pre-show and post-show outreach for maximum engagement
• Primary contact for Schiffer backlist authors, as needed, including, but not limited to:
• Fielding author emails and related marketing and publicity requests and executing on related needs
• Identifying and surfacing backlist books for re-promotion and new sales opportunities as needed, as they relate to current events, industry or news trends, etc.

Qualifications and Requirements

• Bachelor's Degree in marketing, communications, or related field preferred
• 1-2 years relevant work experience
• Interest in book marketing, media outreach, consumer advertising, and marketing related analytics
• Able to work in a fast-paced environment and meet tight deadlines
• Microsoft and Google suite experience. Familiarity with Adobe InDesign, Photoshop, and /or Canva a plus.

Additional Skills

• Strong time-management, organizational, and communication skills
• Capable problem-solver who actively thinks outside the box
• Ability to prioritize tasks independently and effectively
• Willingness to learn and accept feedback and direction
• Understand ROI and KPI metrics to inform projects and resource allocation
• Enjoys working both independently and with a team
• Positive, can-do attitude and approach to role
• Passion for books and authors
• Creative and intuitive thinker