Marketing Retention Analyst

BetMGM LLC; Northern (KY); Hybrid; USD 32,000 - 95,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

Disability Insurance

401(k) with company match

Pre-tax FSA & commuter accounts

Flexible paid time off

Professional development reimbursement

Employee resource groups

Swag & ticket giveaways

Job summary

BetMGM LLC is seeking a Marketing Retention Analyst to partner with marketing and BI teams to identify growth opportunities through data-driven insights. You will support actionable reporting and strategic recommendations to improve retention and campaign performance.

The role requires analytical mindset, collaboration, and delivering timely analyses in a fast-paced environment. A strong foundation in SQL, Power BI, and data visualization is essential.

Qualifications

• Bachelor’s or Master’s degree in an analytical field.
• 2+ years of analytics, BI or data science experience.
• Advanced SQL proficiency.
• Advanced Excel and PowerPoint skills.
• Experience with Python or R.
• Experience with Power BI and Tableau (Power BI preferred).
• Ability to derive insights from large, complex datasets.
• Strong communication to present recommendations.

Responsibilities

• Deliver actionable insights answering key business questions.
• Provide day-to-day reporting and analytics to Brand and Marketing teams.
• Analyze internal and external data to support objectives.
• Provide campaign analyses to enable data-driven marketing decisions.
• Manage day-to-day requests and larger projects with deadlines.
• Build and maintain datasets, reports and dashboards.

Skills

SQL

Power BI

Excel

Python

Tableau

Data storytelling

Stakeholder management

Education

Bachelor’s or Master’s degree in analytical field

Tools

Power BI

Tableau

Python/R

Job description

Discover What’s Possible at BetMGM Ready to make your career legendary? Join us as we bring the magic of Vegas to our players.

The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada.

We’re a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we’re committed to giving you the resources and support you need to thrive.

Our benefits and perks include:

• Medical
• Dental
• Vision
• Life,
• Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success.

That’s why we’re committed to building a respectful, inclusive workplace.

It’s the strategy behind every win.

By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.

About the Role

The Marketing Retention Analyst will work alongside the broader marketing and BI teams to help identify areas of opportunity to drive business growth.

They will support a culture of data driven decision making, provide actionable insights and recommendations as well as identify key opportunities and efficiencies within marketing.

The ideal candidate will be a motivated analytical thinker who thrives in fast pace, collaborative environments to inform key business decisions.

Responsibilities

• Responsible for delivery of actionable insights and analysis in response to key business questions
• Support the key Brand and Marketing teams, providing day-to-day reporting and analytics
• Analyze data from both internal and external sources to support business objectives
• Provide campaign analysis and enable data driven marketing decisions across the marketing teams
• Handle both day-to-day reactive operational requirements and larger complex projects while being able to meet deadlines
• Build and maintain datasets, reports and dashboards

Qualifications

• Bachelor’s or Master’s degree in analytical field
• 2+ years commercial experience in analytics, business intelligence or data science
• Advanced use and understanding of SQL
• Advanced use of Microsoft Office especially Excel and PowerPoint
• Experience with programming language (e.g., Python, R)
• Experience utilizing viz tools like Power BI and Tableau (Power BI and DAX experience is preferred)
• Experience driving actionable insights from data and presenting recommendations to key stakeholders
• Experience working with large and sometimes incomplete and complex data sets
• Strong interpersonal skills to manage several internal and external stakeholder expectations while working towards deadlines
• Business standard use of the English language
• Demonstrate basic understanding of the media landscape, common marketing platforms, and online & offline marketing data and marketing analytics
• Demonstrate basic understanding of marketing attribution models
• Basic understanding of Market Mix Modelling
• Basic understanding of sports betting in United States

The annual salary range for this position is $72,320 to $95,000.

Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

This position is also eligible for participation in a performance-based bonus plan.

Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship.

At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.

Gaming Compliance & Licensing Requirements

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations.

Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies.

Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment.

Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.

In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.

About BetMGM

BetMGM is revolutionizing sports betting and online gaming in the United States and Canada.

We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group.

You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker.

We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

BetMGM LLC is an Equal Opportunity Employer.

We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status.

As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.

If you need assistance or accommodation with your application due to a disability, you may contact us at [e-mail].

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

#LI-REMOTE #LI-JLEE

When a legendary global entertainment company joins forces with the world’s largest online betting technology company, the gaming world sits up and takes notice.

BetMGM is a partnership between MGM Resorts International and Entain Holdings that is revolutionizing sports betting and online gaming in the United States.

BetMGM is the exclusive sports betting division of MGM, both online and in MGM casinos nationwide.

BetMGM is also the headline brand for online casino gaming along side sister brands Borgata Online (New Jersey), Party Casino and Party Poker .

We aspire to make unforgettable moments of sports and gaming even more personal, powerful, and fun through unmatched digital technology and evocative player experiences.