Marketing Research Intern: AI-Driven Insights

Micron Technology; Meridian (MS); On-site; USD 25,000 - 34,000; Full time

Job summary

Micron Technology is seeking a Marketing Research Intern to support audience, brand, messaging, and market research initiatives. You will apply research methodologies, analytics, and AI‑enabled tools to uncover insights that improve audience engagement and digital experiences.

Work with cross‑functional teams to translate complex findings into clear recommendations for leadership, while contributing to study design, reporting, and planning.

Qualifications

• Currently pursuing a Master’s degree in Marketing Research, Consumer Insights, Marketing, Business Analytics, Psychology, Economics, Communications, Data Analytics, or a related field.
• Demonstrated analytical and critical‑thinking skills, with the ability to interpret research findings and develop actionable business recommendations.
• Experience working with qualitative and quantitative data, including surveys, audience research, market research, or data analysis projects.
• Strong written, verbal, and presentation skills with the ability to communicate findings to technical and non‑technical audiences.
• Proven project management and organizational skills with strong attention to detail and the ability to prioritise multiple priorities.

Responsibilities

• Conduct in-depth and data‑driven research to understand key audiences, customer needs, perceptions, decision drivers, and market trends, while supporting audience segmentation and persona development initiatives.
• Analyze brand health, brand perception, reputation, and competitive market research data to find opportunities that strengthen awareness, consideration, trust, and long‑term brand value.
• Support message testing, advertising efficiency studies, and content research efforts to evaluate audience response and improve marketing efficiency.
• Leverage AI‑Enabled analytics tools, Artificial Intelligence technologies, and research methodologies to accelerate insight generation, analyze audience behavior, and identify trends across research and digital data sources.
• Build executive‑ready reports, presentations, and recommendations, while coordinating with research vendors and internal collaborators to support study execution, reporting, and planning.

Skills

Master's student in Marketing Research

Analytical thinking

Data analysis experience

Strong communication

Project management

Education

Master’s degree in Marketing Research or related field

Tools

AI analytics tools

AI Tools

Job description

Micron Technology is seeking a Marketing Research Intern to support audience, brand, messaging, and market research initiatives. You will apply research methodologies, analytics, and AI‑enabled tools to uncover insights that improve audience engagement and digital experiences.

Work with cross‑functional teams to translate complex findings into clear recommendations for leadership, while contributing to study design, reporting, and planning.