Marketing Pursuit Director

Jobtailor; Colorado; On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor is seeking a senior marketing leader to guide strategic pursuit planning for high-value opportunities in the AEC sector in the United States. The role emphasizes strategy development, messaging, and interview coaching, partnering with proposal managers to elevate content and win probability.

The ideal candidate will bring 12+ years in professional services marketing or related fields, with strong facilitation, communication, and leadership skills.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 12+ years in professional services marketing or related field, ideally within the AEC industry.
• Demonstrated experience leading complex, high-value pursuits from strategy and pre-positioning through proposal development and interview.
• Strong understanding of capture planning, pursuit strategy, proposal development, client positioning, and competitive intelligence.
• Proven ability to develop differentiated win strategies, messaging, and interview strategies responding directly to client priorities.
• Exceptional facilitation and strategic communication skills.
• Strong understanding of AEC markets, service lines, client needs, and business development practices.
• Ability to coach technical professionals and project leaders on persuasive communication, storytelling, proposal strategy, and interview performance.
• Experience developing and implementing proposal quality standards, review processes, and best practices.
• Strong business acumen
• Ability to analyze wins, losses, and pursuit performance.
• Proven leadership experience mentoring and developing marketing professionals and influencing teams without direct authority.
• Excellent verbal, written, presentation, and facilitation skills.
• Ability to build trusted relationships and collaborate with executives, technical professionals, project leaders, marketing teams, and business development professionals.
• Ability to adapt strategy based on changing client needs, market conditions, and business priorities.
• Certified Professional Services Marketer (CPSM) certification preferred.

Responsibilities

• Lead strategic pursuit planning for priority opportunities across Benesch’s markets and service lines.
• Facilitate pursuit strategy workshops, kickoff meetings, and strategic reviews.
• Develop and direct messaging strategies for proposals, qualifications, interviews, and client-facing opportunities.
• Guide capture planning and pre-positioning activities.
• Identify client priorities, win themes, differentiators, competitive positioning, and value propositions.
• Gather, analyze, and synthesize client, competitor, market, and procurement intelligence.
• Translate intelligence into actionable strategies throughout the pursuit lifecycle.
• Align pursuit strategies with client needs, market trends, and Benesch’s growth objectives.
• Coach technical staff, project leaders, and marketing teams on persuasive communication, storytelling, presentation strategy, and client-focused messaging.
• Partner with proposal managers and coordinators to elevate strategic content, proposal quality, and pursuit effectiveness.
• Lead interview strategy development and presentation coaching.
• Establish best practices for pursuit planning, messaging, strategic reviews, and pursuit execution.
• Lead Benesch’s Good, Better, Best proposal quality program and conduct proposal quality audits.
• Ensure proposal narratives communicate client understanding, value, qualifications, differentiators, and why Benesch is the right partner.
• Analyze wins and losses to identify trends, lessons learned, and improvement opportunities.
• Lead and develop market research and grant writing capabilities.
• Conduct marketing and pursuit strategy workshops and training.
• Share institutional knowledge, market intelligence, and pursuit insights across the firm.
• Collaborate with leadership on strategic targeting, opportunity evaluation, and pursuit selection.
• Mentor and develop marketing professionals.
• Contribute to marketing and business development planning initiatives.

Skills

Strategic thinking

Facilitation

Relationship building

Leadership

Storytelling

Client positioning

Market intelligence

Communication

Education

Bachelor's degree in Marketing/Communications/Business

CPSM certification preferred

Tools

CRM/Proposal software

Job description

• Lead strategic pursuit planning for priority opportunities across Benesch’s markets and service lines
• Facilitate pursuit strategy workshops, kickoff meetings, and strategic reviews
• Develop and direct messaging strategies for proposals, qualifications, interviews, and client-facing opportunities
• Guide capture planning and pre-positioning activities
• Identify client priorities, win themes, differentiators, competitive positioning, and value propositions
• Gather, analyze, and synthesize client, competitor, market, and procurement intelligence
• Translate intelligence into actionable strategies throughout the pursuit lifecycle
• Align pursuit strategies with client needs, market trends, and Benesch’s growth objectives
• Coach technical staff, project leaders, and marketing teams on persuasive communication, storytelling, presentation strategy, and client-focused messaging
• Partner with proposal managers and coordinators to elevate strategic content, proposal quality, and pursuit effectiveness
• Lead interview strategy development and presentation coaching
• Establish best practices for pursuit planning, messaging, strategic reviews, and pursuit execution
• Lead Benesch’s Good, Better, Best proposal quality program and conduct proposal quality audits
• Ensure proposal narratives communicate client understanding, value, qualifications, differentiators, and why Benesch is the right partner
• Analyze wins and losses to identify trends, lessons learned, and improvement opportunities
• Lead and develop market research and grant writing capabilities
• Conduct marketing and pursuit strategy workshops and training
• Share institutional knowledge, market intelligence, and pursuit insights across the firm
• Collaborate with leadership on strategic targeting, opportunity evaluation, and pursuit selection
• Mentor and develop marketing professionals
• Contribute to marketing and business development planning initiatives

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required
• 12+ years of progressive experience in professional services marketing, pursuit management, business development, proposal strategy, or a related field, preferably within the AEC industry
• Demonstrated experience leading complex, high-value pursuits from strategy and pre-positioning through proposal development and interview
• Strong understanding of capture planning, pursuit strategy, proposal development, client positioning, and competitive intelligence
• Proven ability to develop differentiated win strategies, messaging, and interview strategies responding directly to client priorities
• Exceptional facilitation and strategic communication skills
• Strong understanding of AEC markets, service lines, client needs, and business development practices
• Ability to gather and apply market, client, competitor, and procurement intelligence to pursuit strategy
• Strong knowledge of client procurement processes
• Ability to coach technical professionals and project leaders on persuasive communication, storytelling, proposal strategy, and interview performance
• Experience developing and implementing proposal quality standards, review processes, and best practices
• Strong business acumen
• Ability to analyze wins, losses, and pursuit performance
• Proven leadership experience mentoring and developing marketing professionals and influencing teams without direct authority
• Excellent verbal, written, presentation, and facilitation skills
• Ability to build trusted relationships and collaborate with executives, technical professionals, project leaders, marketing teams, and business development professionals
• Ability to adapt strategy based on changing client needs, market conditions, and business priorities
• Certified Professional Services Marketer (CPSM) certification preferred

Core Competencies

Demonstrates expertise in strategic pursuit planning, proposal development, and client-focused messaging within the AEC industry. Proven ability to lead teams, analyze market intelligence, and implement best practices for high-value pursuits.

Highest-signal resume keywords

• Strategic Pursuit Planning
• Proposal Development
• Capture Planning
• Client Positioning
• Market Intelligence Analysis

Hard Skills

• Proposal Strategy
• Pursuit Management
• Competitive Intelligence
• Business Development
• Market Research
• Grant Writing
• Proposal Quality Standards
• Pursuit Execution
• Client Procurement Processes
• Win Strategy Development

Soft Skills

• Facilitation Skills
• Strategic Communication
• Coaching
• Collaboration
• Relationship Building

Certifications & Qualifications

• Certified Professional Services Marketer (CPSM)

Industry Keywords

• AEC Industry
• Professional Services Marketing
• Pursuit Strategy
• Client Needs
• Business Acumen