Marketing Project Manager

Insomniacookies; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Free cookies

Employee discount

Casual dress code

Brand swag

Health and wellness perks

Job summary

Insomnia Cookies seeks a Marketing Project Manager to keep campaigns moving, calendars honest, and teams aligned across initiatives from LTO launches to seasonal moments. You will own Asana as the single source of truth, build the integrated calendar, and serve as the primary coordinator between internal teams, external agencies, and cross‑functional partners.

You should thrive in a fast‑moving marketing org, anticipate bottlenecks, flag risks early, and ensure on‑time, on‑budget delivery.

Qualifications

• 3 to 5 years of experience in marketing project management.
• Asana expertise is required.
• Experience managing complex, multi‑workstream marketing calendars.
• Strong budget management skills and vendor relationship experience.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Responsibilities

• Own end‑to‑end marketing initiatives from brief through launch and post‑mortem.
• Build and maintain detailed project plans in Asana with milestones and tasks.
• Run weekly marketing team syncs and manage the integrated calendar.
• Coordinate Brand, Digital, Creative, PR, and Finance for aligned timelines.
• Track timelines, risks, and resource needs; escalate when necessary.
• Manage budgets, vendor contracts, SOWs, and relationships.

Skills

Asana

Marketing coordination

Budget management

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

ABOUT US

Insomnia Cookies was founded in a college dorm room by then-student Seth Berkowitz. Fast forward 20 years and so many cookies later, our innovative bakery and delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia's warm, delicious delivery all day and late into the night. Today, Insomnia Cookies spans more than 350 stores worldwide, including its flagship location in Philadelphia, PA, where the company is proudly headquartered. As we continue to grow our footprint and bring warm cookies to new communities across the globe, Insomnia Cookies is revolutionizing the cookie game by truly imagining what's possible.

POSITION OVERVIEW

As our Marketing Project Manager, you are the operational backbone of the Insomnia Cookies marketing organization. You keep campaigns moving, calendars honest, and teams aligned across every initiative, from LTO launches and Cookievation drops to seasonal brand moments and new market openings. This role sits at the center of a fast-moving marketing org, supporting the CMO and both the Brand and Integrated Marketing and Digital Marketing teams. You're not just tracking tasks, you're anticipating bottlenecks, flagging risks before they become problems, and making sure nothing slips through the cracks between strategy and execution. You'll own Asana as the single source of truth for the marketing org, build and maintain the integrated campaign calendar, and serve as the primary point of coordination between internal teams, external agencies, and cross‑functional partners. If you love systems, thrive in creative environments, and get satisfaction from watching a complex campaign ship on time and on budget, this role was built for you.

Key Responsibilities

Campaign & Project Management

• Own end-to-end project management for all marketing initiatives, from creative brief through launch and post-mortem, across Brand, Digital, and CMO‑led programs
• Build and maintain detailed project plans in Asana, setting milestones, assigning tasks, and tracking progress across all active workstreams
• Run weekly marketing team syncs, maintaining a clear view of what's on track, what's at risk, and what needs a decision Integrated Marketing Calendar
• Own and maintain the integrated marketing calendar across LTO launches, Cookievation drops, seasonal moments, partnerships, CRM sends, and paid media flights
• Ensure all teams, Brand, Digital, Creative, PR, Social, and Influencer, are operating against a single synchronized calendar with no conflicting timelines or missed dependencies
• Flag sequencing conflicts and work with the Directors to resolve them before they impact delivery Timeline and Resource Management
• Build comprehensive project timelines and ensure all stakeholders have clarity on their deliverables, deadlines, and dependencies
• Proactively identify resourcing gaps or capacity issues across internal teams and external agencies, and elevate to the CMO or relevant Director when timelines are at risk
• Manage the intake process for new marketing requests, scoping work and prioritizing against the existing calendar

Budget Oversight

• Track and reconcile marketing budgets across campaigns and vendors, maintaining an up-to-date view of spend versus plan
• Manage vendor contracts, SOWs, and purchase orders, and flag budget variances before they become overruns
• Partner with Finance on budget forecasting and monthly reconciliation
• Serve as the day‑to‑day operational point of contact for creative, PR, media, and other marketing agencies, ensuring deliverables are briefed, tracked, and delivered on time
• Manage asset trafficking between internal teams and external partners, keeping creative reviews, approval cycles, and revision rounds on schedule
• Maintain a master vendor contact list and ensure all contracts and NDAs are current

Cross‑Functional Collaboration

• Serve as the central coordination point between Brand, Digital, Creative, Operations, Culinary, and Finance teams for all marketing‑adjacent workstreams
• Ensure all marketing deliverables are reviewed, approved, and routed correctly before going live
• Surface the right decisions to the right people at the right time, keeping senior leaders focused on strategy rather than status updates
• Coordinate international marketing initiatives and communication with Canadian and UK business teams

Performance Tracking and Reporting

• Build and maintain campaign status dashboards in Asana, giving the CMO and Directors a real‑time view of all active and upcoming initiatives
• Run post‑mortems on major campaigns, capturing learnings on timeline, budget, and process to sharpen future execution
• Track recurring reporting deliverables across the marketing org and ensure they're completed and distributed on schedule

Qualifications & Experience

• 3 to 5 years of experience in marketing project management, agency operations, or a similar coordination‑heavy role
• Asana expertise is required. You know how to build projects, set up workflows, manage dependencies, and use reporting views to give leadership a real‑time picture of the org's work
• Experience managing complex, multi‑workstream marketing calendars across brand, digital, and creative teams simultaneously
• Strong budget management skills, including tracking spend, managing vendor invoices, and flagging variances
• Proven ability to manage agency and vendor relationships at the day‑to‑day operational level
• Exceptional organizational skills and an instinct for anticipating problems before they escape
• Comfortable working across a range of stakeholders, from creative teams to the CMO, and translating between strategic direction and tactical execution
• Restaurant, retail, or consumer brand experience strongly preferred. You understand the pace and the stakes when an LTO launch has a hard date
• PMP certification is a plus but not required. What matters is your track record of shipping complex projects on time
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred

SWEET POSITION PERKS

• A central, high‑visibility role supporting one of the most culturally beloved brands in the food and beverage space
• Direct access to and support from the CMO and both Directors, with real influence over how the marketing org operates
• Competitive salary, bonus, and benefits
• A fun, entrepreneurial, and cookie‑filled culture
• Free cookies, branded swag, and so much more