Marketing Project Coordinator

LaCrosse Footwear; Portland (OR); On-site; USD 52,000 - 70,000; Full time

Job summary

LaCrosse Footwear is seeking a Marketing Project Coordinator to serve as the operational engine for the Marketing team in Portland. You will ensure assets, materials, and logistics are accurate, on time, and aligned with channel specs, from product photography coordination to PDP copy workflow and catalog production.

You will collaborate with Creative, Brand, Channel, Ecommerce, and Product teams, report to the Marketing Program Manager, and thrive in a detail‑driven, deadline‑oriented

Qualifications

• Bachelor's degree in marketing, communications, business, or related field preferred.
• Experience coordinating marketing assets, catalogs, and events.
• Strong detail orientation with naming conventions and version control.
• Familiarity with project management tools (Opal, Basecamp) and DAM systems.
• Excellent written and verbal communication; proactive status updates.

Responsibilities

• Coordinate product-level marketing asset workflows and PDP copy, ensuring on-time delivery and channel specs.
• Support catalog planning, production, proofs, and delivery of final files.
• Maintain DAM system with organized asset tagging and version control.
• Manage sample logistics for photo shoots and activations; communicate status to teams.
• Oversee packaging artwork updates and collaboration with Portland factory and global partners.
• Coordinate tradeshow assets and production timelines with multiple stakeholders.
• Assist in project intake, status tracking, and risk flagging for projects.
• Process purchase requisitions and vendor coordination; support invoice processing.

Skills

Organizational skills

Communication

Time management

Stakeholder coordination

Attention to detail

Education

Bachelor's degree

Tools

Opal

Basecamp

DAM systems

Microsoft Office

Job description

The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed, as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

POSITION SUMMARY:

The Marketing Project Coordinator is the operational engine that keeps the LFI Marketing team running day to day. Precise, proactive, and relentless on detail, this person ensures the materials, assets, and logistics that support our brands in the market are accurate, on time, and where they need to be. From product photography coordination and PDP copy workflow to catalog production and event support, this role makes the work possible. They work closely with Creative, Brand, Channel, Ecommerce, and Product teams across the organization, and report to the Marketing Program Manager. If you thrive in an environment where every detail matters and every deadline counts, this role is for you.

ESSENTIAL FUNCTIONS OF THE POSITION (Other duties may be assigned):

• Coordinate product-level marketing asset workflows. Manage the seasonal process for product photography scheduling, asset delivery, and distribution. Coordinate PDP copy briefing, copywriting handoffs, QA review, and final upload to ecommerce and digital platforms. Ensure all product assets meet channel specs and seasonal deadlines.
• Support catalog planning and production. Track seasonal catalog timelines, coordinate with print vendors and internal stakeholders on production schedules, manage proofing and approval cycles, and ensure final print and digital files are delivered on time and to spec.
• Maintain the team's digital asset management (DAM) system. Organize, tag, and distribute finished assets using consistent naming conventions and version control. Serve as the internal resource for asset location, usage rights, and status. Keep the DAM current so teams spend time using assets, not searching for them.
• Manage sample logistics for photo shoots and marketing activations. Coordinate with Product and Operations to ensure samples are available, tracked, and returned on schedule. Communicate status proactively to Creative and Brand teams.
• Coordinate the on-product marketing (packaging) program. Manage seasonal refresh of packaging artwork (box labels, hang tags, warranty cards, and other inserts) and handle unique process items such as SMUs and collaborations. Communicate artwork needs and timelines to the Portland factory and global partners, and maintain awareness of packaging legal and regulatory requirements. Partner closely with Compliance, Customs & Logistics team, as they remain the primary factory contact and own customs, legal, and compliance process. Update the packaging manual as needed when new artwork is developed. Ensure teams have what they need before they know they need it.
• Coordinate tradeshow marketing assets and production timelines. Working with the Show & Event Coordinator build and track production schedules and deadlines for booth graphics and on-site materials. Manage multiple concurrent shows with competing timelines, surface conflicts early, and coordinate logistics and delivery with Sales, Channel, and the Creative Producer.
• Coordinate sales-meeting and wholesale sell-in assets. Manage the production timeline and logistics for seasonal sell-in toolkit assets, working deadlines back from the sales‑meeting date in coordination with Sales, Channel, and the broader marketing team.
• Support project intake and workflow management. Assist the Marketing Program Manager in tracking project status, maintaining project boards, and communicating updates to relevant stakeholders. Identify when a project is at risk and flag it early.
• Process purchase requisitions and vendor coordination. Generate purchase requisitions for marketing projects; coordinate with vendors on production timelines, proof deliveries, and approvals; process invoices in partnership with the Marketing Program Manager and Finance.
• Provide clear, timely communication on project status, asset availability, and event logistics to Brand, Channel, and Creative teams.
• Identify opportunities to improve daily workflows and reduce operational friction. Document processes, build checklists, and bring solutions - not just problems - to the Marketing Program Manager.
• Serve as a key member of the LFI Marketing team. Participate in team meetings and planning sessions. Represent the operations function with professionalism and a service orientation.

POSITION REQUIREMENTS & QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty successfully. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Education in marketing, communications, business, or a related field; bachelor's degree preferred.
• 1-3 years of experience in marketing, project coordination, production, or operations in a similar environment.
• Exceptional organizational skills and attention to detail - highly accurate with product names, specs, file naming, and deadlines.
• Experience with project management tools such as such as Opal, Basecamp or similar. Able to maintain project boards and communicate status clearly.
• Familiarity with digital asset management systems and basic principles of file organization, naming conventions, and version control.
• Proficiency in Microsoft Office / 365; Mac proficiency preferred.
• Experience coordinating with internal teams and external vendors; comfortable managing multiple active requests simultaneously.
• Strong written and verbal communication; follows through consistently and proactively communicates status without being asked.
• Comfortable working in a fast‑paced seasonal environment with shifting priorities and tight deadlines.
• Experience with or genuine interest in outdoor, footwear, or lifestyle product categories preferred.
• Dependable, self‑motivated, accountable, and team‑oriented.
• Must be willing to conduct oneself in accordance with LFI's Core Values.

ENVIRONMENTAL FACTORS / WORK ENVIRONMENT:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This role is onsite at the Portland, OR corporate office. Some travel required for tradeshows and key events.

REPORTING:

This position reports directly to: Marketing Program Manager

FLSA CLASSIFICATION: Exempt Non-Exempt