Marketing Programs & Events Manager

Survata; New York (NY); Hybrid; USD 105,000 - 110,000; Full time

Job summary

Upwave, a leading Brand Outcomes Measurement Platform, is seeking a Marketing Programs Manager to drive events, webinars, and industry engagements. You will coordinate cross-functional teams across Product Marketing, Sales, and Leadership, ensuring flawless execution from planning through post-event follow-up.

You will own calendars, manage budgets, and optimize programs for ROI while partnering with external vendors to maximize impact.

Qualifications

• 5–7 years in marketing, marketing operations, and/or event marketing.
• Experience planning virtual webinars and in-person events.
• Strong project management with multiple stakeholders.
• Excellent written and verbal communication with internal stakeholders and partners.

Responsibilities

• Own the planning and execution of Upwave’s events, webinars, conferences, sponsorships, and speaking engagements.
• Manage event logistics, budgets, vendors, travel, and on-site coordination.
• Coordinate virtual event logistics, including webinar platforms, speaker management, and registrations.
• Support cross-functional marketing activities and product launches.
• Maintain marketing calendars, timelines, and processes across the department.
• Collaborate with Product Marketing, Sales, Customer Success, and leadership to maximize impact.

Skills

Marketing operations

Event marketing

Project management

Vendor management

Cross-functional collaboration

Communication

Tools

Zoom Webinar

HubSpot

Salesforce

Job description

Upwave, a leading Brand Outcomes Measurement Platform, is seeking a Marketing Programs Manager to drive events, webinars, and industry engagements. You will coordinate cross-functional teams across Product Marketing, Sales, and Leadership, ensuring flawless execution from planning through post-event follow-up.

You will own calendars, manage budgets, and optimize programs for ROI while partnering with external vendors to maximize impact.