Marketing Program Manager, Small Business and Wave

H&R Block; Missouri; On-site; USD 101,000 - 162,000; Full time

Job summary

H&R Block is seeking a Marketing Program Manager, Small Business & Wave, to plan, coordinate, and execute integrated marketing campaigns and product launches. You will connect Marketing across functions to keep teams aligned, drive momentum, and deliver initiatives from concept to launch.

You will collaborate with Go-To-Market Strategy and marketing leaders, manage multiple workstreams, and ensure campaigns meet timelines, budgets, and business goals in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, PM, or related field.
• 5+ years in project/program marketing operations or related discipline.
• Proven experience leading cross-functional initiatives from planning to execution.
• Strong organizational and multi-workstream prioritization skills.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead planning, coordination, and execution of integrated marketing campaigns and product launches across Small Business and Wave units.
• Partner with GTM Strategy and marketing leaders to develop project plans, timelines, and launch requirements.
• Align cross-functional teams around priorities, milestones, and deliverables.
• Coordinate work across marketing, product, lifecycle marketing, creative, operations, finance, legal, and compliance teams.
• Facilitate project meetings to maintain momentum and alignment.
• Monitor progress, identify risks, and drive resolution.
• Manage campaign calendars, release schedules, dependencies, and documentation.
• Ensure launches are on time and within budget, supporting business goals.
• Provide regular status updates and budget visibility to leadership.
• Foster collaboration and adaptability amid changing priorities.

Skills

Project management

Cross-functional collaboration

Stakeholder communication

Organizational skills

Risk management

Education

Bachelor's degree in Marketing, Business, Communications, PM, or related

PM/Agile/Scrum certification (PMP, etc.)

Tools

PM tools

Job description

About The Role

At H&R Block, we’re helping small business owners run and grow their businesses with confidence through Block Advisors and Wave, and we’re looking for a highly organized, collaborative, and results‑driven Marketing Program Manager, Small Business & Wave to help bring our marketing strategies to life. Reporting to the Director of Marketing Program Management Operations, this role will lead the planning, coordination, and execution of integrated marketing campaigns, product launches, and strategic initiatives across the Small Business Unit, serving as a key connector across Marketing to keep teams aligned, timelines on track, and campaigns moving successfully from concept to launch. If you thrive in bringing order to complexity, influencing without authority, and driving cross‑functional execution, we’d love to hear from you.

Day to day, you’ll…

• Lead the planning, coordination, and execution of integrated marketing campaigns, product launches, and strategic initiatives across Block Advisors and Wave
• Partner with GTM Strategy and marketing leaders to develop project plans, timelines, and launch requirements
• Align cross‑functional teams around priorities, objectives, milestones, and deliverables
• Coordinate work across marketing, product, lifecycle marketing, creative, operations, finance, legal, and compliance teams to drive successful execution
• Facilitate project meetings and working sessions to maintain momentum, accountability, and stakeholder alignment
• Monitor project progress, identify risks and blockers, and proactively drive resolution
• Manage campaign calendars, product release schedules, dependencies, and project documentation throughout the lifecycle
• Ensure campaigns and initiatives launch on time, within budget, and in support of business goals
• Provide regular status updates, reporting, recommendations, and budget visibility to marketing leadership
• Foster collaboration, transparency, and adaptability while helping teams navigate competing priorities and changing business needs

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent work experience
• 5+ years of experience in project management, program management, marketing operations, campaign management, or a related discipline
• Proven experience leading complex, cross‑functional initiatives from planning through execution
• Strong organizational, project planning, and prioritization skills with the ability to manage multiple workstreams simultaneously
• Demonstrated success coordinating diverse stakeholders and navigating competing priorities in a fast‑paced environment
• Excellent verbal, written, presentation, and stakeholder communication skills, with the ability to influence without direct authority
• Strong problem‑solving, risk management, and project management tool proficiency

Preferred Qualifications

• Experience supporting integrated marketing campaigns or go‑to‑market initiatives, ideally for small business, B2B, or subscription products
• Experience working within a Marketing Operations, Program Management Office (PMO), or similar environment
• Familiarity with Agile marketing methodologies or software product launch cycles
• Project Management certification (PMP, Agile, Scrum, or equivalent)
• Experience working in a highly matrixed organization

Why work for us

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.

That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well‑being through competitive pay, comprehensive benefits, and support for life both in and outside of work.

Pay Range Information

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job‑related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short‑term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

Pay Range

$101,200.00 - $161,900.00/Yr.

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