Marketing Ops Architect - Data, AI & Growth

Instrumentl; United States; On-site; USD 130,000 - 155,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Generous PTO

401(k) plan

Home-office stipend

Bi-annual company retreats

Job summary

Instrumentl is hiring a Marketing Ops Manager to own the marketing data model in HubSpot, build data pipelines from product usage and events, and implement AI tooling across campaigns. This builder role requires hands-on SQL and data governance to keep our GTM engine accurate and scalable.

You’ll partner with Product Marketing, Events & Community, and Growth Product to ship launches with measurable impact. You’ll present quarterly reviews to leadership and help set KPIs, while ensuring data

Qualifications

• 3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company.
• Hands-on experience with marketing automation and CRM administration in Hubspot.
• Data architecture experience: designed or improved a marketing data model and connected multiple systems.

Responsibilities

• Own and maintain the marketing data model in HubSpot with clean object relationships and scalable structure.
• Build data pipelines connecting external sources into our marketing systems.
• Establish data governance standards and ensure data quality across marketing systems.
• Partner with Growth Product to instrument signup/onboarding events and ensure data flows to HubSpot.
• Build and refine lead scoring and segmentation models based on conversion data.

Skills

Marketing operations

HubSpot

Data architecture

Analytics

Cross-functional collaboration

Tools

HubSpot CRM

SQL

Job description

Instrumentl is hiring a Marketing Ops Manager to own the marketing data model in HubSpot, build data pipelines from product usage and events, and implement AI tooling across campaigns. This builder role requires hands-on SQL and data governance to keep our GTM engine accurate and scalable.

You’ll partner with Product Marketing, Events & Community, and Growth Product to ship launches with measurable impact. You’ll present quarterly reviews to leadership and help set KPIs, while ensuring data