Marketing Operations Specialist, Senior - Email Development

Blue Shield of CA; Lodi (CA); Hybrid; USD 80,000 - 105,000; Full time

Job summary

Blue Shield of CA is seeking a Senior Email Development Specialist to join their Digital and Measurement team. This role involves implementing marketing email journeys and influencing email campaign operations to enhance member and prospect experiences. The ideal candidate will have a bachelor's degree, at least 5 years of relevant experience, and foundational knowledge of Salesforce Marketing Cloud.

The position embraces a hybrid work model, requiring in-office collaboration two days a week. Strong analytical skills and experience with email marketing tools are essential for success.

Qualifications

• Bachelor's degree and/or equivalent combination of education and experience.
• At least 5 years of prior relevant experience.
• Foundational understanding of marketing automation platforms, preferably Salesforce Marketing Cloud.
• Experience writing and applying advanced scripts and queries for marketing use cases.
• Strong analytical and quantitative skills with Excel.

Responsibilities

• Implement marketing email journeys covering a wide range of marketing programs.
• Influence the end-to-end operations of email campaigns for optimal member experience.
• Contribute to the development of tools, processes, and frameworks for email marketing.

Job description

Your Role

The Digital and Measurement team is responsible for elevating marketing strategies into omnichannel solutions that deliver measurable business outcomes for the Markets Organization. We strive to move at the speed of retail, and pride ourselves on the results we get for our members and business partners. The Email Development Specialist, Senior will report to the Manager, Email Development. In this role, you will be responsible for implementing marketing email journeys covering a wide range of marketing programs. You will influence the end-to-end operations of building and activating email campaigns for an optimal member and prospect experience while achieving call-center, digital self-service, and digital adoption goals. You will contribute to the development of tools, processes, and frameworks that advance best practices and deliver successful email marketing programs.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

• Requires a bachelor's degree and/or equivalent combination of education and experience


• Requires at least 5 years of prior relevant experience


• Requires foundational understanding of marketing automation platforms like Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Contact Builder, MobileConnect; Salesforce Marketing Cloud (MCE) certification is a plus


• Requires experience writing and applying advanced scripts and queries (AMPscript and SQL) for a spectrum of use cases


• Requires experience with workflow intake and documentation tools like Jira, Confluence, and Adobe Workfront


• Strong analytical and quantitative skills with the ability to use most features of Excel


• Experience building and activating email journeys using Marketing Cloud Connect and Sales Cloud strongly preferred


• Experience with Data Cloud is a plus

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week. Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.