Marketing Operations Specialist

Ursus; Oakland (CA); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company in the Fintech sector is seeking a Marketing Operations professional to support their Automation Platform team. This role offers the opportunity to work remotely and engage with global stakeholders while utilizing cutting-edge blockchain technology. The ideal candidate will have a minimum of 2 years of experience in marketing operations, strong analytical skills, and familiarity with platforms like Marketo and Salesforce.

Benefits

100% remote work flexibility

Qualifications

• Minimum of 2 years of marketing experience in a Marketing Operations role.
• Experience with Marketo or an equivalent platform.

Responsibilities

• Support the Automation Platform team with governance and processes for using the Marketo platform.
• Measure and track lead generation efforts, providing clear ROI reporting.

Skills

Analytical Skills

Communication

Tools

Marketo

Salesforce

Job description

Employer Industry: Fintech

Why consider this job opportunity:
- Salary up to $48/hr
- 100% remote work flexibility
- Opportunity to work with cutting-edge blockchain technology
- Engage with global stakeholders across North America, Europe, and APAC
- Supportive and collaborative work environment
- Chance to develop and implement strategies that drive actionable insights

What to Expect (Job Responsibilities):
- Support the Automation Platform team with governance and processes for using the Marketo platform
- Strategize and execute operational efforts for global stakeholders
- Measure and track lead generation efforts, providing clear ROI reporting
- Develop and enhance workflow processes for timely campaign execution
- Coordinate with Sales Operations and Marketing Analytics for effective reporting and tracking

What is Required (Qualifications):
- Minimum of 2 years of marketing experience in a Marketing Operations role
- Experience with Marketo or an equivalent platform and Salesforce
- Strong analytical skills for developing targeted approaches and actionable insights
- Understanding of marketing inbound channels and lead funnel management
- Knowledge of CAN-SPAM, GDPR, and CCPA compliance

How to Stand Out (Preferred Qualifications):
- Experience auditing and QAing high-use programs
- Ability to balance multiple priorities and make strategic decisions
- Strong communication skills for cross-functional collaboration
- Eager and willing attitude towards learning and growth

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