Marketing Operations Specialist

W. S. Badger

Gilsum (NH)

On-site

USD 58,500 - 71,500

Full time

14 days+

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Benefits offered by this job

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA)

Life Insurance

Paid Time Off (Vacation, Sick & Public Holidays)

Family Leave (Maternity, Paternity)

Short Term & Long Term Disability

Wellness Resources

Job summary

W. S. Badger is on a mission to create a healthier world and is hiring a Marketing Operations Specialist in Gilsum, New Hampshire. This role is crucial in supporting wholesale and retail marketing initiatives, product launches, and trade shows. The ideal candidate is organized and collaborative, passionate about building retail partnerships.

Responsibilities include managing marketing requests and timelines and leading coordination for major events. Competitive salary starting at $65,000 commensurate with experience, alongside comprehensive benefits.

Qualifications

3 years of experience in marketing operations, trade marketing, or coordination roles.
Experience in cross-functional environments.
Experience supporting retail marketing programs preferred.

Responsibilities

Manage Wrike for various marketing initiatives.
Coordinate timelines for product launches and promotions.
Lead marketing coordination for major tradeshows.

Skills

Highly organized

Detail-oriented

Strong communication

Proactive problem solver

Multi-tasking

Education

Bachelor's degree in marketing or related field

8+ years of CPG marketing experience (without degree)

Tools

Wrike

Asana

Monday

Job description

At Badger, we're on a journey to create a healthier world through cultivating good with each product we make. To help support that mission, we're seeking a Marketing Operations Specialist to support the planning, coordination, and execution of wholesale and retail marketing initiatives that help bring our products and values to more people. This role partners closely with Marketing, Sales, Product Development, retailers, distributors, and brokers to support product launches, retail programs, customer marketing opportunities, trade shows, and international initiatives. The ideal candidate is highly organized, collaborative, and values-driven, with a passion for building strong retail partnerships, supporting customer growth, and helping a growing purpose-driven company expand its impact.

Essential Responsibilities

Marketing Operations Coordination

Manage Wrike for wholesale, retail, international, tradeshow, and other cross-functional marketing initiatives
Monitor all incoming marketing requests and ensure proper routing and execution
Coordinate cross-functionally to build timelines for product launches, campaigns, and retail marketing programs
Traffic assets across teams and external partners
Ensure deliverables are clearly scoped, assigned, communicated and delivered on time
Identify and resolve bottlenecks quickly, with the assistance of the team leader
Coordinate planning, logistics, and follow-up for sales and marketing team meetings throughout the year

Wholesale And Retail Marketing Coordination

Aid with the development and execution of wholesale and retail marketing initiatives
Coordinate retailer-specific programs, promotional campaigns, and product launches
Partner with Sales to assist customer marketing opportunities and account-specific initiatives
Coordinate development and distribution of marketing assets for retailers, distributors, and brokers
Ensure brand and campaign consistency across wholesale, retail, and in-store marketing programs
Backup analysis of retail and wholesale marketing program effectiveness

Tradeshow & Event Management

Lead marketing coordination of major tradeshows, including Expo West
Manage timelines, deliverables, and vendor coordination for events
Ensure all booth assets, materials, and messaging are prepared and delivered
Coordinate cross-functional inputs including product, creative, and sales team needs
Help with on-site execution and post-event follow-up

International Marketing Coordination

Assist with development and execution of international marketing initiatives
Coordinate international marketing assets, timelines, and partner needs
Ensure consistency of brand and messaging across international channels
Assist in developing international marketing support processes, asset management systems, and communication standards
Provide weekly updates to Director of Marketing on all active initiatives
Maintain a safe and healthy environment at Badger by reporting any issues or injuries immediately and participating in all safety training
Other duties as assigned

Pay starting at $65,000; salary is commensurate to experience.

Requirements

Education & Experience

With degree - 3 years of experience in marketing, marketing operations, retail marketing, trade marketing, or coordination roles
Without degree - 8+ years of CPG marketing experience, including expertise in the personal care category
Experience working in cross-functional environments
Experience with project management tools (Wrike, Asana, Monday, etc.)
Experience supporting retail, wholesale, trade marketing, or customer-facing marketing programs preferred

Skills

Highly organized with strong execution discipline
Detail-oriented with a high standard for accuracy
Strong communicator across teams and levels
Proactive problem solver
Ability to manage multiple priorities and deadlines

Physical Requirements

Physical requirements for the job include, but are not limited to: prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. Employees should be able to perform the essential functions of the job with or without reasonable accommodations.

Benefits