Marketing Operations Manager (Remote)

First American; Alton (IL); À distance; USD 110 000 - 150 000; Plein temps

Avantages offerts par ce poste

Medical

Dental

Vision

401k

PTO/paid sick leave

Employee stock purchase plan

Résumé du poste

First American is seeking a Marketing Operations Manager to drive data integrity, governance, and performance measurement within the Performance Marketing CoE. You will unify data across CRM, MAP, and analytics platforms, build dashboards, and lead governance for tracking and reporting accuracy.

The role emphasizes coaching and developing talent, scalable processes, and collaboration across marketing, analytics, and technology teams to enable growth and accountability.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field.
• ~7+ years in marketing operations, performance marketing, or related data-driven marketing roles.
• ~ Experience managing and developing operational or technical talent.
• ~ Proven expertise in tracking, attribution, and campaign QA.
• ~ Hands-on experience building dashboards, reporting frameworks, and governance processes.
• ~ Strong attention to detail, with a reputation for data accuracy and operational rigor.
• ~ Collaborative leader who can partner across marketing, analytics, and technology teams.

Responsabilités

• Unify marketing data across disparate systems (CRM, MAP, paid media, analytics platforms) into a single, trusted view.
• Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible.
• Establish data governance practices to improve availability, accuracy, and usability for reporting and analysis.
• QA lead routing and conversion tracking to ensure accuracy and integrity.
• Maintain alignment across platforms to eliminate duplicate or misattributed data.
• Build dashboards for spend, performance, ROI, and pipeline contribution.
• Collaborate with Analytics to deliver clear, actionable performance readouts.
• Establish and enforce data quality standards across all performance marketing activities.
• Create governance frameworks for routing, QA, and reporting accuracy.

Formation

Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field

Outils

GA4

Looker Studio

Salesforce

Salesforce Marketing Cloud

HubSpot

UTM governance tools

Description du poste

They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists.

As part of our Performance Marketing Center of Excellence (CoE), the Marketing Operations Manager ensures the integrity of our marketing data, systems, and performance measurement. You will own the operational foundation that makes every marketing dollar accountable—driving consistency in tracking, reporting, and governance while enabling the team to scale. A key part of this role is unifying data across disparate systems into a trusted, single view of marketing performance, ensuring accuracy and availability for decision-making

As a people leader, you will coach and develop talent while building scalable processes to support future team growth. By pairing strong leadership with operational rigor, you’ll help position the CoE as a trusted growth engine for the business. Manage and coach direct report(s), ensuring clarity of goals, accountability, and professional growth.

Build scalable processes and foster a culture of accountability and continuous improvement.

Data Management & Availability

• Unify marketing data across disparate systems (CRM, MAP, paid media, analytics platforms) into a single, trusted view.
• Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible.
• Establish data governance practices to improve availability, accuracy, and usability for reporting and analysis.
• QA lead routing and conversion tracking to ensure accuracy and integrity.
• Maintain alignment across platforms to eliminate duplicate or misattributed data.
• Build dashboards for spend, performance, ROI, and pipeline contribution.
• Collaborate with Analytics to deliver clear, actionable performance readouts.
• Establish and enforce data quality standards across all performance marketing activities.
• Create governance frameworks for routing, QA, and reporting accuracy.

Fluency with marketing operations and analytics tools, including:

• Google Analytics (GA4), Looker Studio, attribution platforms.
• CRM & MAP Systems: Salesforce, Salesforce Marketing Cloud, HubSpot, or equivalent.
• Tracking & QA: Tag management systems, UTM governance tools.
• Collaboration & Workflow: Project management and campaign orchestration platforms.

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field
• ~7+ years in marketing operations, performance marketing, or related data-driven marketing roles.
• ~ Experience managing and developing operational or technical talent.
• ~ Proven expertise in tracking, attribution, and campaign QA.
• ~ Hands-on experience building dashboards, reporting frameworks, and governance processes.
• ~ Strong attention to detail, with a reputation for data accuracy and operational rigor.
• ~ Collaborative leader who can partner across marketing, analytics, and technology teams.

Growth is holistic, expanding beyond just acquisition and performance marketing.

• makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
• Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Be part of a newly formed Performance Marketing CoE with executive visibility, where your work directly shapes enterprise growth strategy.
• Lead the operations and governance backbone of a new Performance Marketing CoE.
• Build and grow a team that ensures marketing is accountable, transparent, and scalable.
• Play a critical role in making every marketing investment measurable and tied to growth.

Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

** First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

Benefits

• medical
• dental
• vision
• 401k
• PTO/paid sick leave
• other great benefits like an employee stock purchase plan.