Marketing Operations Lead — Remote Campaigns & Automation

Discovery Education Talent Team; United States; Remote; USD 58,000 - 65,000; Part time

Job summary

Discovery Education is seeking a Marketing Operations Manager to lead campaign production and delivery across email, nurture, events and webinars. You will optimize the lead lifecycle, manage data integrity, and support the Marketo-to-HubSpot migration.

The role requires 4+ years in marketing or related fields, a Bachelor’s degree, and proficiency with Marketo/HubSpot and Salesforce. This is a remote, part-time contract averaging 20 hours per week.

Qualifications

• 4+ years of work experience in marketing, sales or related role.
• Bachelor's degree in Marketing, Business or related field.
• Marketo Certified Expert preferred or 2+ years with Marketo/HubSpot.
• Experience managing campaign operations and delivery of marketing programs.
• Experience setting up tracking mechanisms for campaigns.
• Strong in email marketing, nurture journeys and triggered campaigns.
• Proficient in Salesforce.
• Ability to multi-task in a fast-paced environment.
• Excellent communication and collaboration skills.

Responsibilities

• Collaborate with marketing teams to build and launch campaigns including webinars, events, email, nurture and integrated campaigns.
• Own and manage campaign execution and delivery process with SLAs, assets, targeting and segmentation.
• Implement best practices for campaign setup to optimize performance and scale.
• Monitor and analyze campaign effectiveness and provide insights to the team.
• Analyze attribution data and refine models for accurate reporting.
• Continuously test with regular A/B tests of emails and landing pages.
• Support marketing ops with lead lifecycle, routing and scoring.
• Assist with system management, data hygiene, and troubleshooting.
• Support migration from Marketo to HubSpot, including testing and data validation.

Skills

Campaign operations

Email marketing

A/B testing

Data analysis

Education

Bachelor's degree in Marketing, Business or related field

Tools

Marketo

HubSpot

Salesforce

Excel

PowerPoint

Job description

Discovery Education is seeking a Marketing Operations Manager to lead campaign production and delivery across email, nurture, events and webinars. You will optimize the lead lifecycle, manage data integrity, and support the Marketo-to-HubSpot migration.

The role requires 4+ years in marketing or related fields, a Bachelor’s degree, and proficiency with Marketo/HubSpot and Salesforce. This is a remote, part-time contract averaging 20 hours per week.