Marketing Operations & Automation Specialist (HubSpot Pro)

Mowery & Schoenfeld

Lincolnshire (IL)

Hybrid

USD 70,000 - 95,000

Full time

11 days ago

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Job summary

Mowery & Schoenfeld, LLC, an accounting and advisory firm based in Lincolnshire, IL, seeks a Marketing Operations Specialist to optimize HubSpot, CRM governance, automation, and project workflows. You will lead marketing tech, analytics, and campaign execution while supporting digital initiatives with a strong emphasis on data quality and process efficiency.

The role offers mentorship, growth opportunities, and cross-functional collaboration within a dynamic marketing team, reporting to the

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.
3+ years of experience in marketing operations, marketing automation, CRM administration, or digital marketing.
Hands-on experience with HubSpot or similar CRM and marketing automation platform.
Experience building automated workflows, nurture campaigns, email marketing programs, and landing pages.
Experience with project management platforms such as Monday.com, Asana, or similar tools.
Strong analytical, organizational, and problem-solving skills.
Excellent attention to detail and ability to manage multiple priorities.
Strong written and verbal communication skills.
Ability to work a hybrid schedule out of our Lincolnshire, IL headquarters.

Responsibilities

Serve as the primary administrator of HubSpot, ensuring data accuracy, consistency, and usability across contacts, companies, and pipeline records.
Manage CRM governance, audience segmentation, reporting, integrations, and workflow development alongside IT stakeholders.
Support lead management, pipeline visibility, and business development tracking.
Provide ongoing training and support to promote widespread adoption and effective utilization across marketing and key stakeholders.
Build and optimize automated marketing, lead nurture, and client onboarding journeys.
Develop workflows, lead scoring models, and lifecycle management processes that improve engagement and operational efficiency.
Identify opportunities to automate manual marketing and business development activities.
Build and execute email marketing campaigns and marketing automation programs.
Create and optimize landing pages, forms, and conversion paths.
Manage paid social campaigns and collaborate with external agencies to oversee paid search performance.
Ensure campaigns are effectively tracked, measured, and optimized to drive qualified leads and business growth.
Develop dashboards and reports that measure marketing performance, lead generation, pipeline contribution, and ROI.
Analyze campaign, website, and CRM data to identify trends and improvement opportunities.
Provide actionable insights and recommendations to marketing and firm leadership.
Serve as the marketing team's Monday.com administrator and subject matter expert.
Develop project templates, dashboards, automations, and workflows that improve planning, collaboration, and accountability.
Standardize processes, promote adoption of marketing technologies, and drive continuous operational improvements.