Marketing Operations Analyst

Uptick; Denver (CO); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Benefits

Job summary

Uptick in Denver, CO is seeking a Marketing Operations Analyst to own the systems, automation and data powering our marketing engine. You’ll manage HubSpot workflows, lead nurturing and reporting, working closely with Marketing and Sales to ensure a smooth customer journey.

This hands-on role sits in the RevOps team, focusing on data quality, lifecycle automation and platform governance. A 3–5 year track record in Marketing Ops or CRM is ideal, with strong HubSpot experience and a collaborative

Qualifications

• 3–5 years' experience in Marketing Operations, Revenue Operations or CRM administration.
• Strong HubSpot experience with Marketing Hub, workflows, lists, properties and reporting.
• A genuine interest in systems, automation and data — you like understanding how things work.
• Experience working across Marketing/Sales boundary and connecting the two functions.
• Strong data hygiene and CRM administration experience.
• Ability to turn complicated processes into clear, easy-to-follow documentation.
• Collaborative, proactive approach and the confidence to work with stakeholders across the business.

Responsibilities

• Build and optimize HubSpot workflows, nurture journeys, newsletters, lifecycle automation and re-engagement campaigns.
• Own the marketing-side lifecycle journey and ensure leads move smoothly from marketing into Sales.
• Build segmentation across email, paid and lifecycle campaigns.
• Keep HubSpot data structured, reliable and ready for reporting.
• Manage contact hygiene, including deduplication, list management and contact tiers.
• Help maintain and evolve our marketing technology stack (HubSpot, Clay, Google Ads, Meta, LinkedIn).
• Support server-side tracking and consent management with Marketing and RevOps leadership.
• Help scale marketing operations as we expand into new markets.
• Own marketing data standards and dashboards, coordinating with Sales Operations Analyst.
• Audit data quality and identify issues before they become problems.

Skills

HubSpot

Data quality

CRM administration

Marketing automation

Data reporting

Stakeholder collaboration

Tools

HubSpot

Clay

Google Ads

Meta

LinkedIn

Job description

Denver, CO | Hybrid — 2–3 days in office

We’re looking for a Marketing Operations Analyst who loves making things work better.

You’ll own the systems, automation and data that power our marketing engine — from HubSpot workflows and lead nurturing to campaign data, integrations, reporting and data quality.

This is a hands‑on role within our RevOps team, working closely with Marketing and Sales to make sure the entire customer journey runs smoothly from first touch through to sales handoff.

If you’re someone who gets genuinely excited about a well‑built workflow, clean CRM data and figuring out why something isn’t quite working - you’ll probably love this role.

$90,000–$110,000 + benefits

What you’ll own

Marketing Automation & HubSpot

• Build and optimise HubSpot workflows, nurture journeys, newsletters, lifecycle automation and re‑engagement campaigns.
• Own the marketing‑side lifecycle journey and ensure leads move smoothly from marketing into Sales.
• Build segmentation and audiences across email, paid and lifecycle campaigns.
• Keep HubSpot data structured, reliable and ready for accurate reporting.
• Manage contact hygiene, including deduplication, list management, unengaged contacts and contact tiers.
• Help maintain and evolve our marketing technology stack, including HubSpot, Clay, Google Ads, Meta and LinkedIn.
• Support server‑side tracking and consent management, working alongside Marketing and RevOps leadership.
• Help ensure our marketing operations scale as we grow into new markets.

Data, Reporting & Governance

• Own marketing data standards across HubSpot and work closely with our Sales Operations Analyst to keep the wider CRM aligned.
• Run regular data quality audits and proactively identify issues before they become bigger problems.
• Maintain and improve marketing dashboards and reporting.
• Help ensure we can confidently understand MQLs, campaign performance, attribution and funnel conversion.

Process & Documentation

• Create clear, practical SOPs that make complex processes easy for the wider GTM team to follow.
• Maintain documentation around HubSpot fields, properties, lists, workflows and segmentation.
• Keep processes and documentation up to date as our systems evolve.

Sales + Marketing Collaboration

You’ll sit at the intersection of Marketing, Sales and RevOps, helping both teams work better together.

• Act as a go‑to operational partner for Marketing and Sales.
• Troubleshoot issues such as lead routing, contact data and automation failures.
• Help distinguish between quick fixes and larger process or system improvements.
• Support SDR and Sales teams with marketing operations queries where needed.
• Work closely with the Head of RevOps and Sales Operations Analyst to keep our GTM engine connected end to end.

What we’re looking for

We’re looking for someone with 3–5 years’ experience in Marketing Operations, Revenue Operations or CRM administration, ideally within a B2B SaaS environment.

• Strong hands‑on experience with HubSpot, particularly Marketing Hub, workflows, lists, properties, lifecycle stages and reporting.
• A genuine interest in systems, automation and data — you like understanding how things work, not just using them.
• Experience working across the Marketing/Sales boundary and understanding how the two functions need to connect.
• Strong data hygiene and CRM administration experience.
• The ability to turn complicated processes into clear, easy‑to‑follow documentation.
• Experience auditing data and identifying opportunities to improve processes.
• A collaborative, proactive approach and the confidence to work with stakeholders across the business.
• The ability to manage multiple priorities in a fast‑moving environment without needing someone to tell you what to do next.

Bonus points if you have experience with

• HubSpot Operations Hub or custom objects
• Clay
• Webflow
• Google Tag Manager or Stape
• Cookiebot or OneTrust
• Meta, Google or LinkedIn advertising platforms
• Marketing attribution
• Inbound + SDR‑led outbound GTM models
• HubSpot certifications
• GDPR and CCPA
• Supporting both Sales and Marketing from a central RevOps function

Why this role?

This isn’t a role where you’ll simply be maintaining someone else’s processes.

You’ll have the opportunity to shape how our marketing engine works, improve the systems behind our growth and have a direct impact on how Marketing and Sales operate together.

You’ll work closely with the Head of RevOps and Marketing leadership, giving you visibility across the wider GTM organisation and plenty of opportunity to grow your scope as the business scales.