Marketing Manager Whitestone Real Estate Group

Classifieds24; Fairfield (CT); On-site; USD 120,000 - 180,000; Full time

Job summary

Classifieds24 is seeking a Marketing Director to lead and implement comprehensive marketing strategies that drive brand recognition, customer acquisition, and revenue growth. You will oversee a team of marketing professionals and collaborate with senior leadership to align initiatives with company objectives.

The role focuses on strategic planning, brand management, and cross-functional collaboration to optimize campaigns and measure success through data-driven insights.

Responsibilities

• Strategic Leadership: Develop and implement marketing strategies to increase market share and brand presence.
• Team Management: Lead the marketing department, hire/train staff, and evaluate performance.
• Brand Management: Maintain brand guidelines and messaging across channels.
• Campaign Management: Plan and optimize campaigns across digital, social, print, events, and paid media.
• Market Research & Analysis: Identify trends and customer needs through data-driven insights.
• Budget Management: Allocate resources and monitor marketing spend to maximize ROI.
• Collaboration & Communication: Align efforts with sales, product, and customer service teams.

Job description

Marketing Director

The Marketing Director will lead and implement marketing strategies to drive brand recognition, customer acquisition, and revenue growth. This position involves overseeing the development and execution of comprehensive marketing plans, managing a team of marketing professionals, and working closely with senior leadership to align marketing initiatives with the company’s overall objectives.

Key Responsibilities

• Strategic Leadership: Develop and implement marketing strategies and campaigns to increase market share, brand presence, and customer loyalty; align initiatives with business objectives to achieve overall company goals; provide leadership, direction, and mentorship to foster a creative, results-driven culture.
• Team Management: Lead and manage the marketing department, including hiring, training, and performance evaluation; ensure team alignment with deadlines, goals, and initiatives; foster collaboration between the marketing team and other departments such as sales and product development.
• Brand Management: Oversee development and maintenance of brand guidelines; ensure consistent messaging across all channels and platforms; monitor brand performance and recommend adjustments to strengthen brand identity.
• Campaign Management: Plan, execute, and evaluate marketing campaigns across digital, social media, print, events, and other channels; manage and optimize paid media and advertising strategies; analyze campaign results and use data to drive decisions and continuous improvement.
• Market Research & Analysis: Conduct market research to identify emerging trends, customer needs, and competitor strategies; analyze data to measure success of marketing efforts and make data-driven recommendations for future campaigns.
• Budget Management: Develop and manage the marketing budget; ensure effective allocation of resources for maximum return on investment; monitor expenses and maintain budgetary constraints.
• Collaboration & Communication: Work closely with cross-functional teams such as sales, product, and customer service to align marketing efforts with organizational goals; report on marketing performance to senior management, providing insights and recommendations for future strategies.