Marketing Manager (remote US) - HarperCollins Publishers

HarperCollins Publishers; United States; Remote; USD 65,000 - 77,000; Full time

Job summary

HarperCollins Publishers seeks a Marketing Campaign Manager to lead day-to-day execution for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies. Coordinate launches, write and QA copy, and ensure alignment with brand direction.

You will work with Creative, Lifecycle Marketing, Performance Marketing, Publishing, and external partners to drive engagement and revenue, using data to inform decisions and continuously improve outcomes.

Qualifications

• 3+ years of marketing, communications, or related experience.

Responsibilities

• Manage day-to-day execution of marketing campaigns across multiple brands and channels to align with strategy and brand direction.
• Coordinate product launches, seasonal campaigns, and subscriber initiatives from kickoff through launch.
• Write, edit, proofread, and implement marketing copy across email, landing pages, websites, and promo assets.
• Perform QA on customer-facing campaigns including messaging, offers, links, and pages.
• Coordinate with Creative, Lifecycle Marketing, Performance Marketing, Social Media, Product, Development, Customer Service, Publishing, and external partners to meet deadlines.
• Serve as marketing contact for publishing teams and partners, managing assets, timelines, approvals, and deliverables.
• Communicate campaign status, deadlines, dependencies, and needs to stakeholders.
• Monitor campaign performance using KPIs and prepare reports for teams and partners.
• Support testing and optimization initiatives with implementation and reporting.

Skills

Marketing strategy

Digital marketing

Email marketing

Content marketing

eCommerce

Project management

Stakeholder collaboration

Data analysis

Google Analytics

Adobe Creative Suite

Publishing industry knowledge

Direct-response copywriting

Education

Bachelor’s degree in Marketing/Communications/English/Journalism/Ministry or Christian Studies

Tools

Google Analytics

Airtable

Canva

Photoshop

Adobe Creative Suite

Microsoft Office

Job description

About the Brands

FaithGateway Online Bible Studies provide accessible, engaging Bible study experiences that bring together bestselling Christian authors and teachers with a large online community of participants.

Study Gateway is a subscription-based video Bible study platform offering on-demand teaching from bestselling Christian authors, pastors, and Bible teachers, with studies designed for individuals, small groups, and churches.

MasterLectures is a subscription-based video learning platform offering seminary-level video courses from leading Christian scholars and professors, making theological and biblical education accessible to learners anywhere.

Responsibilities

Campaign Execution & Content

• Manage day-to-day execution of marketing campaigns for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies, ensuring deliverables are accurate, on time, and aligned with established strategy and brand direction.
• Coordinate new product launches, seasonal campaigns, Online Bible Studies, subscriber initiatives, and other promotions from kickoff through launch.
• Write, edit, proofread, and implement marketing copy across email, landing pages, websites, promotional assets, and subscriber communications.
• Perform quality assurance on customer-facing campaigns, including messaging, creative, offers, links, landing pages, and other campaign elements.

Cross-Functional & Partner Coordination

• Coordinate with Creative, Lifecycle Marketing, Performance Marketing, Social Media, Product, Development, Customer Service, Publishing, and external partners to execute campaigns and keep deliverables on schedule.
• Serve as a day-to-day marketing contact for publishing teams and external partners, coordinating campaign assets, product information, timelines, approvals, and deliverables.
• Communicate campaign status, deadlines, dependencies, and outstanding needs to stakeholders, escalating risks and roadblocks as appropriate.

Reporting & Performance

• Monitor and compile campaign, subscriber, engagement, and revenue performance using established KPIs and reporting frameworks.
• Prepare campaign reports and performance updates for DTC teams, publishing partners, and other stakeholders.
• Support campaign retrospectives by documenting results, learnings, customer feedback, and opportunities for future improvement.

Marketing Operations & Customer Experience

• Maintain marketing calendars, project timelines, campaign documentation, and workflow tools to ensure effective organization and execution.
• Coordinate marketing-related content updates, merchandising, landing pages, platform enhancements, and testing with Product and Development teams.
• Support approved testing and optimization initiatives through implementation, quality assurance, and performance reporting.

Qualifications

• 3+ years of experience in marketing, eCommerce, communications, publicity, events, or a related field; experience with consumer or content-based products preferred.
• A. in Marketing, Communications, English, Journalism, Ministry or Christian Studies
• Solid understanding of marketing and consumer behavior principles, with familiarity with digital marketing, content marketing, email marketing, social media, and eCommerce best practices.
• Experience executing multi-channel marketing campaigns and coordinating deliverables across multiple teams and stakeholders.
• Working knowledge of the publishing industry and familiarity with Christian authors, publishers, ministries, and media preferred.
• Firm grasp of marketing best practices in content marketing and/or eCommerce.Knowledge of trends in audience engagement and content marketing, lifecycle marketing, social media marketing, lead generation, sales funnels, and conversion strategies.Prior book publishing or women’s ministry experience not a requirement, but is a plus.
• Exceptional written and verbal communication skills, including experience writing and editing direct-response and customer-facing marketing copy.
• Strong project management and organizational skills, with exceptional attention to detail and the ability to manage multiple projects, deadlines, and competing priorities.
• Ability to work effectively across teams, manage stakeholder relationships, and proactively follow through on deliverables.
• Comfortable working with marketing performance data and able to compile, interpret, and communicate campaign, sales, and customer engagement results.
• Strong digital aptitude and ability to quickly learn and work within marketing, eCommerce, content management, and project management platforms.
• Proficiency with Microsoft Office; experience with Google Analytics, Airtable or similar project management tools, and Canva, Photoshop, or Adobe Creative Suite is a plus.

Additional Skills & Attributes

• Highly collaborative, with a strong sense of individual and team accountability.
• Proactive, dependable, and committed to high-quality execution.
• Flexible and adaptable, with the ability to work effectively as priorities, timelines, and business needs change.
• Curious and willing to learn, test, and adopt new marketing tools, technologies, and processes.
• Passion for published resources that help people grow in and apply their faith.

HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.

The salary range for this position is $65,000-$77,000 . We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.