Marketing Manager, Private Markets

John Hancock; Boston (MA); Hybrid; USD 92,000 - 160,000; Full time

Job summary

Manulife/John Hancock is seeking a Marketing Manager to lead integrated programs across digital, owned, paid, and earned media. Reporting to the Marketing Director, Private Markets, you’ll collaborate with multiple leaders and expose results to senior executives.

You’ll support content development, sales enablement, and event marketing with a focus on timely delivery and cross‑functional coordination. The role requires PM skills, strong writing, and a proactive, creative mindset.

Qualifications

• University or college degree in marketing, communications, public relations, or journalism/media.
• 4–6 years’ work experience in a marketing function, or in a related field.
• Experience within investment management, specifically private markets is useful but not essential.
• Excellent communications skills with strong ability to create, compose and edit written materials that are impactful and compelling.
• Results oriented with strong project management skills and proven ability to develop, recommend, and implement marketing and communications plans and strategies to meet business objectives.
• Excellent interpersonal skills with the ability to influence, negotiate and build consensus effectively, and to collaborate with senior executives.
• Knowledge of marketing communications principles for both digital and print mediums.
• Strong design understanding with the ability to provide direction to internal design resources and/or external designers for the design and execution of marketing materials.
• Hands‑on and proactive, able to work with minimal supervision.
• High level of creativity combined with strong business sense to deliver dynamic and effective messages and solutions.
• Career oriented with a demonstrated track record of success and drive to succeed.
• A highly motivated, driven and energetic individual, who thrives on juggling multiple projects and delivers to a high standard

Responsibilities

• Support the development and delivery of our global marketing campaigns, incorporating paid, earned, and owned media, working with multiple stakeholders, providing tracking and reporting results.
• Support the development of investment and sustainability content, managing multiple stakeholders with tight timelines and deliverables.
• Support sales enablement – including building out a new marketing content plan and executing on deliverables with Sales input.
• Support marketing deliverables for multiple tier 1 events and meetings.
• Report on engagement and evaluate volume and quality of traffic; ensure lead generation is captured and actionable.
• Administrative tasks such as coordinating and roll out website and SharePoint Online updates as required.

Skills

Project management

Written communication

Stakeholder management

Digital marketing

Interpersonal skills

Creativity

Education

Marketing/communications degree

Tools

SharePoint Online

Job description

Reporting to the Marketing Director, Private Markets, this role is integral to the ongoing development and management of integrated marketing and communication initiatives to support Manulife Investment Management's institutional marketing activity globally.

The Marketing Manager is responsible for the timely execution of comprehensive and integrated marketing programs across both digital and owned, paid and earned media.

Strong project management and the ability to manage multiple collaborators is a must, alongside a solid understanding of digital marketing techniques. You will be working under the direction of multiple marketing leaders. You will have exposure across many divisions and levels of the organization, and accordingly, must be comfortable dealing with a wide cross section of personalities including internal clients, current and prospective external clients, and senior executives.

Position Responsibilities

• Support the development and delivery of our global marketing campaigns, incorporating paid, earned, and owned media, working with multiple stakeholders, providing tracking and reporting results.
• Support the development of investment and sustainability content, managing multiple stakeholders with tight timelines and deliverables.
• Support sales enablement – including building out a new marketing content plan and executing on deliverables with Sales input.
• Support marketing deliverables for multiple tier 1 events and meetings.
• Report on engagement and evaluate volume and quality of traffic; ensure lead generation is captured and actionable.
• Administrative tasks such as coordinating and roll out website and SharePoint Online updates as required.

Required Qualifications

• University or college degree in marketing, communications, public relations, or journalism/media.
• 4– 6 years’ work experience in a marketing function, or in a related field.
• Experience within investment management, specifically private markets is useful but not essential.
• Excellent communications skills with strong ability to create, compose and edit written materials that are impactful and compelling.
• Results oriented with strong project management skills and proven ability to develop, recommend, and implement marketing and communications plans and strategies to meet business objectives.
• Excellent interpersonal skills with the ability to influence, negotiate and build consensus effectively, and to collaborate with senior executives.
• Knowledge of marketing communications principles for both digital and print mediums.
• Strong design understanding with the ability to provide direction to internal design resources and/or external designers for the design and execution of marketing materials.
• Hands‑on and proactive, able to work with minimal supervision.
• High level of creativity combined with strong business sense to deliver dynamic and effective messages and solutions.
• Career oriented with a demonstrated track record of success and drive to succeed.
• A highly motivated, driven and energetic individual, who thrives on juggling multiple projects and delivers to a high standard

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.
• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.

If you are applying to this role in Massachusetts, please note the salary range is $92,475 - $160,290 USD. Additionally, employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short‑and long‑term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.