Marketing Manager (Port Everglades)

Broward County; Fort Lauderdale (FL); On-site; USD 85,000 - 125,000; Full time

Job summary

The Broward County government seeks a Marketing Manager for Port Everglades to lead marketing, communications, and public outreach efforts. You will manage visuals, videos, social channels, and the port’s marketing strategy, coordinating events and materials across multiple audiences.

The position requires a degree in marketing or related field and several years in marketing, PR, or events, with supervisory experience preferred. A valid Florida driver’s license is required.

Qualifications

• Bachelor's degree in marketing, business administration, public relations or closely related field.
• Four years in marketing, advertising, special events coordination, or public relations work; one year supervisory experience if applicable.
• Must obtain Florida Driver's License; TWIC and Port Security badge may be required.

Responsibilities

• Supports planning and implementation of the agency's marketing, public relations, advertising, social and new media programs.
• Supervises and develops accurate copy for publications, brochures, social media and other marketing materials.
• Manages agency website and CRM database; coordinates web hosting and publishing vendors.
• Develops, posts and manages social media content; tracks metrics and reports findings.
• Represents the port at events and assists with marketing materials and registrations for events.
• Performs related work as assigned.

Skills

Video production

Social media management

Public relations

Event coordination

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

Adobe Creative Suite

Canva

Simpleview/Sitecore

Constant Contact / MailChimp

Job description

The Broward County Board of County Commissioners is seeking qualified candidates for a Marketing Manager at Port Everglades.

Works under the general supervision of the Public Information Officer (PIO). Sets and creates the visuals (digital and print), social media content and supports the port’s marketing-communications strategy. This position requires a high level of organization, proficiency in video production and social communications, the ability to build and foster positive relationships with internal and external clients, and proven good judgement. Specifically, this position will:

• Manage the agency’s website and CRM database.
• Create and manage videos and visuals for marketing and communications needs, such as presentations, publications and signage.
• Develop, post and manage social media content, including identifying growth opportunities, and track, analyze and report on metrics.
• Develop and produce video and audio content for community events, business meetings, and digital and social media.
• Represent the port at port events, community events, trade shows and executive meetings.
• Support event planning for port and community events from managing registrations to preparing marketing materials.
• Update the port’s automated phone system.
• Assist with the management of the website vendor.
• Perform related work as assigned.

General Description

Develops and implements a business development and/or public relations plan for an agency.

Works under general supervision, independently developing work methods and sequences.

Minimum Education and Experience Requirements

Requires a Bachelor's degree from an accredited college or university with major coursework in marketing, business administration, public relations or closely related field.

Requires four (4) years in marketing, advertising, special events coordination, or public relations work or closely related experience. Requires one (1) year of supervisory experience depending upon area of assignment.

Special Certifications and Licenses

Ability to secure and maintain a valid Florida Driver's License at the time of appointment and for the duration of employment.

Ability to secure and maintain a Transportation Worker Identification card (TWIC) within 60 days of employment and for the duration of employment.

Ability to secure and maintain a valid Port Security Identification Badge for the duration of employment.

Preferred:

• 2+ years’ experience in a Customer Relations Management program (CRM)
• 2+ years’ experience in Adobe Creative Suite, Canva or similar graphic design program
• 2+ experience with a website management platform (Simpleview, Sitecore) or newsletter platform (Constant Contact, MailChimp)
• 3+ years of professional social media or public awareness experience
• 2+ years of experience with videography, photography or digital image editing for campaigns and social media
• Master's degree from an accredited college or university with major coursework in marketing, business administration, public relations or closely related field.

Duties and Responsibilities

The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.

Supports supervisor in the planning and implementation of all of the agency's marketing, public relations, advertising, social and new media, community outreach and reports programs; supports and supervises the agency's marketing efforts, including trade shows, conferences and presentations.

Manages agency’s website, including development of new content, design and updating of information. Coordinates and supervises web-hosting vendor; manages agency publications from development to printing; coordinates and supervises publishing vendor.

Prioritizes workflow for social media and marketing materials

Communicates marketing activities; responds to public, inter-agency, and external requests for information.

Follows County purchasing processes

Writes marketing and strategic business plans, creates presentations, and produces various reports on behalf of the agency for a wide variety of audiences.

Supervises and develops accurate and meaningful copy for publications, brochures, social media and other marketing materials.

Performs related work as assigned.

Competencies

• Business Insight: Applies knowledge of business and the marketplace to advance the organization's goals. Clearly understands how own activities relate to critical business drivers. Monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions.
• Tech Savvy: Anticipates and adopts innovations in business-building digital and technology applications. Investigates technologies to learn some cutting-edge best practices. Uses digital/social media to benefit the team and add value to the work being done; understands how to avoid misuse of these tools.
• Cultivates Innovation: Creates new and better ways for the organization to be successful. Demonstrates openness to new ideas and ways of looking at things; suggests new and useful ideas or solutions. Learns innovative methods, tools, and technology and applies them to work tasks.
• Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. Takes timely action on important or difficult issues. Identifies and pursues new opportunities that benefit the organization.
• Plans and Aligns: Plans and prioritizes work to meet commitments aligned with organizational goals. Adopt a sequence of activities that allows for optimal efficiency and effective coordination with others. Makes skillful use of resources and support to deliver efficient, high-quality work.
• Ensures Accountability: Holds self and others accountable to meet commitments. Holds self to high standards and consistently honors policies, procedures, and work requirements. Scrupulously ensures all work is correct.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.
• Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives. Shares insight into the purpose of the work, involves others appropriately and gives them credit for their contributions. Praises the successes of others.
• Drives Vision and Purpose: Paints a compelling picture of the vision and strategy that motivates others to action. Explicitly articulates the core purpose of own work and consistently acts in alignment with that. Finds unique ways to contribute to the organization's vision and to the workgroup's mission.

Physical Demands

Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.

Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.

Unavoidable Hazards (Work Environment)

Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.

None.

County Core Values

All Broward County employees strive to demonstrate the County's four core behavioral competencies.

• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
• Customer focus: Building strong customer relationships and delivering customer-centric solutions.
• Instills trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Values differences: Recognizing the value that different perspectives and cultures bring to an organization.

Copyright 2025 Korn Ferry. ALL RIGHTS RESERVED

Americans with Disabilities Act (ADA) Compliance

Broward County is an Equal Opportunity Employer committed to inclusion. Broward County is committed to providing equal opportunity and reasonable accommodations to qualified persons with disabilities. We support the hiring of people with disabilities; therefore, if you require assistance due to a disability, please contact the Professional Standards Section in advance at 954-357-6500 or email [e-mail] to make an accommodation request.

County-wide Emergency Responsibilities

Note: During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.

County-wide Employee Responsibilities

All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Employee Code of Ethics, gift, and conflict of interest policies.

All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.